Nongfu Spring Mineral Water Personnel Promotion Plan

1. Sales theme: Nongfushan mineral water personnel sales plan

2. Sales target: The main sales targets are young people and office workers

3. Promotion time: October 11, 2018

IV. Promotion location: This promotion will be conducted at the front of Bubugao Shopping Mall in Yuhua District, Changsha

V. Promotion background and Purpose

①. Nongfu Spring Company is famous for its advertisement "We do not produce water, we are just porters of nature". The purpose of this time is to increase the visibility of Nongfu Spring Company and its products

② .Nongfu Spring is distinguished from other water because its water source is clean and selected from natural water. Promote the mineral water of Nongfu Spring, expand sales, and achieve the purpose of promotion

③. Nongfu Spring Co., Ltd. is a drinking water production company in China that conducts market research to better cater to consumer needs

6. Sales promotion implementation

(1). Finding and approaching customers

1. Methods of finding customers:

①. Carpet interview method : Interview all customers who pass by the sales location

②. Personal observation method: observe the appearance of customers to see if they have consumption motives

2. Methods of approaching customers:

①. Question type: draw closer to the customer by asking questions

②. Benefit approach method: use the benefits that the product brings to the customer to achieve the goal of getting closer to the customer Purpose

(2). Sales interview

1. Product introduction

①. Nongfu Spring is mineral water. There are also pure water, distilled water and similar products on the market. Products also include Yibao purified water, Wahaha, and Evergrande Ice Spring

②. Historical scale of the company, corporate culture

③Nongfushan spring water contains potassium, calcium, sodium, Magnesium, metasilicic acid and other natural mineral elements that are beneficial to the human body have a weakly alkaline pH value, which is beneficial to the human body for long-term drinking and replenishes the mineral elements needed by the human body. Nongfu Spring mineral water is available in three different packaging specifications, namely 250ML, 500ML, and 1000ML. The prices are 1 yuan, 2 yuan, and 3 yuan respectively. Nongfu Spring is selected from high-quality water source bases and is clean mountain spring water.

2. Description of sales interview methods and techniques

①. Product demonstration method: directly introduce the mineral water from Nongfu Spring to customers

Information introduction method: take Use pictures of the company's water source or play videos of the water source to introduce the cleanliness and nature of the water source, and then introduce the water

②. Reminder method: Positive reminder, remind customers that regular drinking of mineral water from Nongfu Spring is good for health

3. Handle customer objections

①. But method: first affirm what the customer said, and then deny it tactfully

②. Utilize the method of handling: put the customer's objection Objections are transformed into reasons for customers to purchase

4. Soliciting customer opinions after completing the transaction

①. Guarantee transaction method: guarantee the quality of the product to the customer and promise to contact us immediately if there is any problem. We will solve it immediately

②. Preferential transaction method: conclude the transaction by providing preferential conditions

(3). End of sales

1. Conclusion of sales

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Use thank you words to express your gratitude to customers!

2. Obtain the customer’s contact information

①. Already purchased: hand over a business card and use after-sales service to cleverly obtain the customer’s contact information

②. Not purchased: Hand over a business card. We will notify you of major events in the future and leave your contact information.