Corporate Culture of China Construction Bank

Vision

Always be at the forefront of China’s economic modernization and become a world-class bank.

Mission

Provide better services to customers, create greater value for shareholders, build a broad development platform for employees, and assume comprehensive corporate citizenship responsibilities for society.

Core Values

Honesty, Justice, Stability, Creation

Concept

1. Business philosophy

Market-oriented and customer-centered

2. Service concept

Customer first and attention to details

3. Risk concept

Understand customers, understand the market, participate in all employees and seize the key

4. Talent concept

Focus on comprehensive quality and highlight performance effectiveness

Style

Diligence, rigor, truth-seeking and pragmatism

Bank logo

China Construction Bank’s inner square and outer circle graphics based on ancient copper coins have clear banking attributes and focus on embodying the “square and circle” characteristics of China Construction Bank. Square represents strictness, standardization, and seriousness; round represents fullness, affinity, and integration.

The changes in the upper right corner of the graphic form an overlapping three-dimensional effect, representing the English abbreviations of "China" and "Architecture", that is: the overlap of two C letters, which means accumulation and symbolizes the accumulation of funds by China Construction Bank. It has developed and grown in the process and provided services for China's economic construction.

The graphic breaks through the closed circle, symbolizing the integration of ancient culture and modern business concepts, and implying that China Construction Bank is rooted in China and facing the world in the new modern economic construction.

The standard color is sea blue, which symbolizes rationality, tolerance, peace and stability, embodies the corporate style of state-owned commercial banks, and implies that China Construction Bank absorbs and accommodates talents and funds from all parties like the sea.