Business philosophy of health pavilion _ business scope of health pavilion

keeping in good health is very common at present. Then opening a health club is also a very good entrepreneurial idea. So what is the business philosophy of the health center? Below I will solve the business philosophy of the health pavilion for everyone, hoping to help you.

business philosophy of the health center

1. Do you really practice Chinese medicine in name? When designing health products and services, we should follow the thought, steps and method system of TCM health care.

Many people who are engaged in pedicure, cosmetology or health care industry come to do TCM health care services. Because they follow the previous business ideas and ignore the technical characteristics of TCM health care, the service effect is not satisfactory.

You know, compared with pedicure, beauty, health care products and other industries, TCM health care service industry has two obvious characteristics: First, consumers are not full-time, and their information is relatively asymmetric, so consumers don't know exactly what kind of service they need; Second, there are obvious differences in technical service processes, technical concepts and methods.

from the perspective of customers' cognitive maturity, beauty and pedicure basically belong to the concept of supermarket at home, belonging to the concept of daily consumption, and consumers are relatively clear about what they should consume and how to consume it. However, TCM health care involves the full-time knowledge of health and medical treatment, belonging to the concept of full-time consumption, and most consumers lack this knowledge, so they need the guidance of full-time TCM health care instructors or technicians to make consumers reach a more satisfied state. That is to say, in the field of TCM health care, experts know better than customers what services customers should receive. For example, when you go to the hospital, you won't tell the doctor, please give me an injection or a box of medicine, whether to inject, inject, take medicine, take medicine or have surgery, and what to do. These are not for you to tell the doctor what to do, but for you to listen to the doctor.

In a word, TCM health preservation is different from western medicine, health care products (from western nutrition), beauty and pedicure. In order for consumers to achieve truly satisfying conditioning and maintenance effects, TCM health care services need to implement five basic ideas, eight principles and six basic steps, which are described in detail below.

1. The product and service design of the health pavilion should carry out five basic ideas

Holism: TCM health preserving theory, especially exaggerating the coordination between human and natural environment and social environment, paying attention to the fluctuation of internal gasification and the coordination between psychology and physiology. Man is not only a man of nature, but also a man of society. It is an objective fact that people have felt since ancient times that there are biological factors, social and psychological factors that affect health and disease. In diagnosis, Chinese medicine makes full use of the holographic nature of diagnosis and infers the cause from the overall reaction of the body. In the process of treatment and conditioning, TCM exaggerates the treatment of syndrome, which means different treatment schemes for the difference of the overall response of the body in the process of illness. Correspondingly, TCM treatment follows the principle of treating different syndromes and treating the same syndrome.

treatment based on syndrome differentiation: TCM exaggerates the suitability of health care according to time, place and people, and exaggerates that health care should be based on the difference of seasons, regions and individuals' physique, gender and age, and formulate corresponding health care and conditioning programs.

the period of equality: Chinese medicine believes that yin and yang are relatively balanced under normal physiological conditions. If one side is weak or the other side is hyperactive, the normal physiological function of the human body will be in a pathological state in winter. Human health is inseparable from the purpose of coordinating and balancing yin and yang.

going to work to prevent illness: what is in Huangdi Neijing? The sage has been cured of the disease without treatment, and the treatment without treatment has been chaotic. Thought, another medical masterpiece "Qianjin Prescription" is also put forward? Treat the disease before the disease, treat the disease that wants to be sick, and treat the disease that has been sick? All these are consistent with the preventive medical viewpoint that modern medicine gives priority to prevention and psychosomatic health care.

Mobilizing instinct (healthy qi): TCM health preservation is a health preservation method that completely mobilizes the human body's own potential (inside) and makes full use of external favorable factors (outside), so as to achieve the whole physical and mental balance. What does Chinese medicine think health is? What's wrong with keeping healthy qi inside? Self-stable ecological balance. Righteousness refers to the human body's own self-health ability, and evil refers to the pathogenic factors. In health, evil can't interfere with the steady state maintained by destroying healthy qi. Curing a disease by a doctor means that the doctor is the standard, the patient is the root, the specimen is the same, and the evil is the service. Evil spirits are only taken, not gone. That is to say, by adjusting the balance of yin and yang in human body, doctors can make the resistance of human body relatively balanced with the force of pathogenic factors, so as to achieve the goal of health.

2. The design of TCM health care service should follow the principle of "eight combinations"

Self-care should be combined with health care center service. Patient-oriented and doctor-oriented? , say again? Three-part rule, seven-part support? Therefore, it is not enough to rely on the conditioning of technicians and tutors in the health center to restore and maintain the health of customers. The self-care of customers, whether it is? Have a regular life? Or? Have a proper diet? 、? Don't work in vain? 、? Emotion is smooth? Waiting is very important.

the combination of traditional methods and modern methods: on the one hand, no matter how the society progresses or how science and technology develop, the biological attributes that we human beings have never changed in essence, always? Heavy body? , always want to? Eat and drink Lazar? In this sense, the ancient Chinese medicine has been tested for thousands of years and is still effective in modern people. On the other hand, from the point of view of the usability of the product itself, due to the efforts of modern researchers, the product will be improved on the basis of the existing principles of traditional Chinese medicine, so as to make it more convenient for full-time professionals and customers to use. This modern method is worth adopting without being blindly excluded. Therefore, it is based on this angle that I want to combine traditional methods with modern methods.

Combination of personalized plan and standardized products: Personalized plan is necessary in the product service design process of the health center. Because the health problems of customers have personalized aspects, we should treat them based on syndrome differentiation when designing the conditioning plan, and we should follow the principle of three factors: time, place and person. We should also consider the economic situation, work situation and family situation of customers, formulate personalized solutions, and select standardized products under the guidance of personalized plans. Some personalized programs don't require customers to spend money, such as providing guidance and suggestions for customers' lifestyles, but standardized products are also essential to increase the income of health centers. Individualized products and standardized products are indispensable. Without personalized solutions, the conditioning effect will not be ideal, and without standardized products, the increase in income cannot be guaranteed.

combination of immediate effect (temporary solution) and radical solution (permanent solution): a good conditioning scheme, if customers can't see the effect immediately (temporary solution), their confidence and trust in the health center will be greatly reduced. However, it can't fundamentally solve the health problems of customers just as some western medicines treat certain diseases, and it can't retain customers.

the combination of health care service and education service: many health problems of customers are caused by ignorance, and they don't know the way of health care. After suffering from diseases or being in a sub-health state, although the service industry of health centers is not enough, because people are in a dynamic balance, they may be affected at any time. Six * * * seven emotions? Invasion and injury, plus what Chinese medicine says? Three-part rule, seven-part support? And the seven-point maintenance is often not in the health center. Therefore, a good nursing specialty winter should be a good nursing specialty winter and a good teacher, telling customers to have a good lifestyle and health preservation methods at home or at work. A well-run health center should regularly educate customers in different forms to help them master the knowledge and easy-to-use skills of TCM health care.

the combination of physical conditioning and psychological conditioning: Chinese medicine? Unity of form and spirit? , refers to the person as a whole, its body and mind are related. Physical discomfort will lead to psychological and emotional disharmony, which will also lead to physical diseases or sub-health. Therefore, when the health center makes a conditioning plan for its customers, it must also condition their physical and psychological (emotional) feelings.

the combination of prevention, prevention and treatment: what is the health center for? Health? 、? Conditioning? Instead of? Treatment? Therefore, for some customers, who have already suffered from serious dominant diseases, the first thing for the tutors or technicians in the health center is to tell the customers to go to the hospital for treatment, so as not to delay the treatment opportunity of the customers. Health centers should not do what hospitals should do, otherwise it will not only lead to a crisis of confidence, but also lead to legal proceedings. Moreover, Chinese medicine emphasizes? Go to work before you get sick? Therefore, for some customers, the health center can find out the problems that they didn't find out when they did physical examination or examination in the hospital. At this time, the health center has the responsibility and obligation to tell the customers? Not sick? Or? Sub-health The problem lies in the fact that it shows the advantages of health centers compared with hospitals, and it is also a requirement for the professional quality of employees in health centers.

Combination of various conditioning methods: Chinese medicine is extensive and profound, and its treatment and conditioning methods are various, which have been formed for a long time? Acupuncture, acupuncture, moxibustion, medicine, guidance, and pressing the stilts? With the development of modern science and technology, modern researchers have also developed a lot of auxiliary conditioning tools and products. The health center may wish to use a variety of conditioning methods to coordinate the conditioning for customers according to their personal preferences and their own health conditions, so as to achieve the maximum satisfaction and actual conditioning effect of customers.

3. TCM health care service should follow six basic steps: one diagnosis, two evaluations, three early warnings, four treatments, five adjustments and six maintenance

One diagnosis: diagnosing the past. Diagnose the clients' past health status mainly through the medical examination report and the information of the diseases they have suffered, and fully consider the problems of the diseases they have suffered in the past when formulating the conditioning plan.

second evaluation: evaluating the status quo. TCM syndrome differentiation and equipment inspection? Man-machine integration? The result is more objective and correct. Syndrome differentiation of traditional Chinese medicine includes four diagnostic assessments of traditional Chinese medicine and physical meridian assessments. The common equipment inspections include human metabolic immune assessment, nutritional assessment, characteristic item assessment and human health quotient assessment.

three early warning: find the disease that is not sick and realize the disease? Early warning? . Common methods include human genetic analysis, 24 cardiovascular and cerebrovascular assessments, Hawkeye scan health assessment, and noninvasive assessment of cardiac arteriosclerosis.

Four treatments: medical consultation and medical guidance. According to what I said earlier? Combination of prevention of disease, prevention of disease and

treatment of existing disease? In principle, for some clients who have already suffered from serious overt diseases, the first thing for the instructors or technicians in the health center is to tell the clients to go to the hospital for treatment, so as not to delay the treatment opportunity of the clients. So this step is to tell customers where to go for medical treatment and what topics to pay attention to when they find that they have diseases.

five adjustments: implemented by full-time TCM conditioning instructors or technicians in health clubs. Common conditioning methods include diet conditioning, nutritional immunity, psychological conditioning and meridian conditioning. Are there eight common methods for meridian conditioning? Smoking, steaming, bathing, moxibustion, pushing, pulling, scraping and ironing. In addition, there are so-called meridian conditioning, meridian flow, eight methods of Linggui, pain conditioning, bladder meridian-guided detoxification, five-element cupping therapy, electric scrapping therapy, moxibustion with 24 solar terms, fumigation, pedicure, ear * * *, light wave energy conditioning and so on, which can all be used as conditioning methods to dredge meridians.

VI. Maintenance: Different from the previous conditioning, this step of maintenance is not carried out in the health center, and is not implemented by the tutors or technicians of the health center, but is implemented and paid attention to by the customers themselves. Maintenance mainly includes four aspects: daily life, sports, environment and culture. Daily maintenance refers to the method of reasonably arranging daily routine, properly handling the details of life, maintaining good habits, and establishing the activity law in line with one's own biological rhythm, so as to ensure physical and mental health and prolong life, which is called the daily life maintenance method. The maintenance of daily life involves regular daily life, comfortable sleeping, not working in vain, living in a suitable place and avoiding clothes. Exercise and maintenance, the common methods are Qi movement, Taoist Dan Dao, Shaolin internal strength, meditation, Wuqinxi, six-character formula, Baduanjin, Yijinjing, 312 meridian exercise and so on. Environmental conservation includes tourism health, feng shui consultation, home environment conditioning and so on. Cultural preservation refers to health preservation by participating in the lecture hall of Chinese studies, Chinese studies training, piano, chess, calligraphy and painting and other artistic activities.

second, jump out of health care and do health care? The overall positioning of the health pavilion should be made into a generalized health club model

The health pavilion cannot be simply positioned to meet the health needs of customers, because health preservation is a relative comparison? Luxury? According to Maslow's hierarchy of needs theory, they often have high-level needs at the same time, such as the need to belong to and love, the need to respect, the need to recognize, the need to realize oneself, the need to surpass, etc. If the time for aristocrats to enjoy the needs is occupied because of meeting their physiological needs, customers are likely to give up coming to the club for health conditioning, which is why most social elites are often too busy to go to the health center for conditioning. The objective reality is that some of them are often busy and exhausted.

from the point of view of enterprise management, it is wrong if the products and services designed by health centers only meet the needs of customers for health (narrow sense of physical health), and most health centers have just made this mistake.

to meet the needs of customers, it is best for the health pavilion to take into account the health care needs of customers (healthy), career development (rich), learning and seeking knowledge (smart), charity (caring and dignified), etc. That is to say, it is necessary to comprehensively consider meeting the low-level needs of customers and the enjoyment needs of nobles, and comprehensively consider meeting the health care needs and unhealthy health care needs of customers, so that the health pavilion can be successful. In this regard, many beauty salons often succeed on the basis of the original (to meet customers' needs for beauty) and health care plate (to meet customers' needs for health). Then there is the success of a similar pedicure industry. Liangzi pedicure is to meet the needs of customers' comfort (leisure and relaxation) and business socialization (to meet the needs of customers' career development).

Some business operators often use the health pavilion as an auxiliary tool for other business operations, such as promoting corporate public relations. This business idea is also correct, and it is also a systematic business idea of jumping out of health preservation.

In short, the health center should not be a narrow health center around customers' health needs, but a broad health center that meets customers' diverse needs. What is a broad health club? Please refer to my book "The Theory of General Health Preservation" to know the answer.

third, rely on combination to increase income? The income-increasing model of health centers should be designed as a pyramid income-increasing model

Problems such as the lack of technical standards for health care services in traditional Chinese medicine, confusion in regulations, and inadequate supervision by multiple heads have led to a huge market of health care products and health care services, with uneven quality, technology and tricks, and Qi Fei, an expert liar.

a direct consequence of this is that even if the health care service is in place (which means that the operating cost is not low), the health care centers can't receive high prices, or they can't compete with the low-end health care centers that are engaged in price wars after offering high prices.

how should we deal with it? The correct way is to combine different products, distinguish different customers and design a pyramid model to increase income.

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