What are the wonderful contents of the advertising copy of the seven-day article of city coffee cherry blossoms?

The flowering period of cherry blossoms is short, and this beauty is fleeting. In order to cater to the beautiful scenery of the season and create momentum for the new products in the season, City Coffee launched the video advertisement of Seven Days of Cherry Blossoms in the cherry blossom season. The advertising copy takes 7 as the time dividing line (7 seconds, 7 minutes, 7 hours, 7 days) and takes the love story as the main line to show the brand slogan "Because it is short, it can't be missed". Let's take a look at the specific content:

The first half of this advertisement describes the plot of the hero and heroine meeting, knowing each other and falling in love and what happened in the process. The promo always runs through the theme of the new cherry blossom "7 days of beauty", with 7 as the time node, telling four short stories: 7 seconds (some are happy, 7 seconds is enough); 7 minutes (you think the movie is good after only 7 minutes? Right); 7 hours (I have worked hard for 7 years, just eat until 7 points are full, and I will regret too much or too little); 7 days (the beauty of cherry blossoms, from blooming to withering, the period is 7 days).

in the second half of the promo, we jump directly to the theme of the brand promotion of Sakura Day 7-once again remind the audience of the brand creativity of this cherry blossom season with the picture of the heroine holding a new cherry blossom pattern. At the end of the video, the new products are directly unveiled to end the broadcast, highlighting the brand characteristics of this season and creating the exclusive image of Sakura 7 th brand.

the video advertisement of city coffee, with the theme of seasonal characteristics and new products of the same paragraph, is a timely advertisement. Taking the love story as the main tone of the whole film is even more sweet and warm. Beautiful scenery+love, in line with the slogan of the city coffee brand, in line with the brand's consistent advertising methods, and taking specific seasons as inspiration is the biggest highlight of this advertisement.

well, after reading the advertising copy of coffee in this city, do you want a story about cherry blossoms? Think about the brand you are responsible for.

Ye Xiaoyu's copywriting, author of "Creation and Communication of New Media Copywriting", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto52).