4 slogans and meanings

1

,

Wahaha brand purified water

Advertising slogan: I only have you in my eyes, loving you is equal to loving myself

Comments: From

1996

when Wahaha Pure Water was launched in 1996 to

In 1999

Wang Leehom's "Loving you is equal to loving myself"

, Wahaha insisted on using the celebrity song advertising strategy that Chinese people love to hear

Shortly,

the core connotation of the brand of "health, youth, vitality and purity" is highlighted, which appropriately reflects the consumer demand of the Chinese

public and is in line with consumption. The readers are very close to each other and have an immediate effect on increasing brand awareness.

2

,

Robust brand purified water

Advertising slogan: Robust purified water,

27

Layered filtration

Comments: Robust purified water uses "

27

layered purification" as its selling point. Due to its unique selling point, it quickly caught the attention of consumers and highlighted the brand's "healthy and pure" characteristics. Because no

companies mentioned it before Robust put forward this idea, it realized the brand strategy of seizing the market first, clarified the positioning of the product, and let consumers know about Robust

Bai's is very pure and meets the demands of consumers.

3

,

Nongfu Spring brand drinking water

Advertising slogan: Nongfu Spring is a bit sweet

Comments :

Nongfu Spring used

USP

theoretical strategy to choose the accurate market entry point - a bit sweet.

The water itself is colorless

and tasteless, but due to its unique selling point, Nongfu Spring is in sharp contrast with other brands, forming a unique brand

The unique brand personality allows consumers to quickly remember it.

“A little sweet” has become synonymous with Nongfu Spring, increasing brand awareness.

4

,

Ibao brand mineral water

Advertising slogan: Your and my Yibao

Comments: Use the emotional status of popular concept status to allow consumers to associate with the product, making it easier to enter the hearts of consumers

and thereby increasing the brand's popularity.

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When consumers want to buy mineral water,

the brand in their mind will pop up and dominate consumers' purchasing behavior. The creative idea of ??this advertisement is to make the product relevant to consumers, because mineral water is a necessity of daily life

This kind of emotional positioning makes it easier to seize the consumer market. At the same time, such positioning is also fashionable

The following are the more popular positioning concepts.