Opening celebration event planning project

Complete opening celebration activity planning case 1

1. Purpose of opening activities:

1. Establish the public image of the decoration company and win the attention of major media.

2. Gather popularity through opening activities, show a new image of the decoration company, and increase visibility.

3. Through opening activities, strengthen the decoration company’s local influence and promote sales.

4. Through unique forms of activities, attract the attention of the public and the media and improve the communication effect.

2. Early publicity plan:

The success of the opening event is determined by whether the early publicity is in place. Only if the preliminary publicity is done well can the success of the opening event be guaranteed. We must have this awareness in our thinking. We would rather postpone the opening than be sloppy in early publicity. Preliminary publicity methods and specific operations:

1. Home-based publicity in the community: This is the most direct and effective method of operation, but it is also the most complex method. Specific operations:

(1) Divide into two publicity groups for publicity. Each group consists of two or more people. If conditions restrict, one person can work in a group. The purpose of the publicity team is only to continuously find and track customers through one-on-one publicity with customers within two weeks before the opening, understand the details and needs of prospective customers, and finally guide customers to the opening site.

(2) Divide urban real estate and achieve a basic balance in distribution. Each group is responsible for an area and carries out work. Competition begins between the two groups, and the competition indicators are the number of customers who enter the opening site and the number of customers who sign orders. Those with outstanding performance will be commended, such as cash rewards, review and retention of business personnel, etc. Measures such as commissions based on the sales volume of each group can mobilize the enthusiasm of sales staff.

(3) Contents of home promotion: company overview, product introduction, detailed introduction of opening activities, basic situation and wishes of customers. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, organize and track them, and maintain communication with the store shopping guide to find the appropriate entry point and prepare for quick signing of orders when the business opens. The day before the opening, the salesperson must communicate with prospective customers by phone to confirm that they will come to the store to participate in the opening event.

2. Promotional leaflet: The design of the promotional leaflet should be clear and the theme of the activity should be obvious (keywords: low price/environmental protection/quality/service). The production should reflect the quality of the brand. Do not use flyers printed in red or yellow monochrome, as they are not classy.

3. Design of promotional content for the opening event:

First of all, a relatively ultra-low-priced product is needed to attract customers and detonate the market. This price needs to be particularly emphasized and eye-catching. At the same time, the promotional content should be designed to be relatively lively, such as price discounts, promotional gifts, etc. You can even use prize transfers, draws, etc.

4. Creating the atmosphere of the opening event:

Traditional methods such as arches, colorful flags, carpets, hanging flags, balloons, roll-ups, and flower baskets can be used. The momentum must be great and can really create an atmosphere. At the same time, the placement of gifts should also be impressive and the pile should be large, giving the impression that there are many gifts and they are valuable. The purpose of the road show is to attract the attention of customers who come to visit and accurately find the location; in addition, it can also attract the attention of all citizens and even the media. It is also a supplement to the creation of on-site atmosphere. A complete collection of planning cases for opening celebration activities 2

1. Planning ideas

Based on the characteristics of background analysis, this shopping mall can be seen as the leader in regional consumption, so it must first gradually increase its popularity and Reputation, forming a good reputation among consumers and helping to expand merchants. All of these require upfront promotional campaigns to build consumer awareness. Of course the opening day is the top priority.

"Opening" must ensure that "the first battle is sure to win" is the primary issue for all new projects, especially today when business is becoming increasingly fierce. Therefore, it is necessary to achieve: both a warm on-site atmosphere and tangible In the early stage of event promotion, various celebration activities need to be explosive and famous, so as to be the first to gain a foothold and gain a firm foothold.

2. Principles of activities:

1. The opening ceremony must be scaled with momentum and pursue a warm atmosphere and attraction.

2. Through the opening ceremony, strive to leave a deep impression on surrounding residents.

3. There must be continuous promotional activities and make customers feel fresh. It is best to form news points for easy dissemination.

4. Promotional activities can indeed make customers feel "affordable" and ultimately increase the reputation of this mall.

5. The project planning plan should be easy to operate and implement, and the risks should be controllable.

3. Objectives of the event

By successfully holding the opening ceremony, we can achieve the purpose of increasing the popularity of the mall, promoting investment and attracting consumers.

4. Preliminary preparation plan

Before the opening, conduct tour-style publicity and entertainment promotion activities in major indoor streets and major schools. Promotion starts.

One week or ten days before the opening, opening promotional materials will be distributed to surrounding residents, passing staff and various schools.

One week or three days before the opening, place floating balloons around the mall and hang opening celebration banners to create a festive atmosphere. Doing warm-up work for the official ribbon-cutting.

One week before the opening, increase promotional activities to ensure customer flow on the opening day.

5. Project implementation plan

1. Activity elements

Activity name: Zhuowei International Sports City

Activity time: xx year x month

Event location: Zhuowei International Sports City

Activity crowd: mall leaders, special guests, residents of surrounding residential areas, interception of passing individual tourists, etc.

Activity goal: By successfully holding the opening event, we can achieve the purpose of increasing the mall's visibility, promoting investment and attracting consumers.

2. Contents of organizational activities

a. Atmosphere decoration outside the shopping mall

b. On-site decoration:

Stage and sound configuration, flower baskets , banners and floating balloons and cold fireworks, etiquette organization, etc. c. Performances:

Military band, lion dance performance, hip-hop and singing performances, as well as Yangko performances on the second and third days to maintain the opening atmosphere

d. Preliminary publicity work:

1) Promotional vehicles enter the county (suburban) area to tour performing arts promotions

2) Shopping mall pop posters, display boards, etc. , to create a festive and lively atmosphere

e. Post-publicity work:

Performance performances lasted for three days (every afternoon) to maintain the celebration atmosphere for a period of time.

The above plan was determined by our company after many discussions. We ask all leaders to give guidance in preparing for this celebration ceremony. We believe that first of all, we must follow the guiding ideology of "enthusiasm", "frugality" and " The three principles of "meticulousness". The so-called "enthusiasm" refers to trying every means to create a cheerful, festive, grand and exciting atmosphere during the celebration ceremony without making it too boring and boring. The celebration ceremony is simplified and complicated, but it is indispensable to be warm and grand. Rather than letting things go in a dull and careless way, or walking into a cutscene in despair, it would be better to simply ignore it. The so-called "frugal" means that the organizer is required to be diligent and thrifty, and to be realistic in the expenditure of funds during the entire process of holding the celebration ceremony and preparing for it. Temperance and frugality. The so-called "meticulous" refers to the organizer's preparation for the celebration ceremony.

It is necessary to abide by etiquette and conventions, but also analyze specific situations, plan carefully, pay attention to details, divide work and be responsible, and be meticulous. Strive to be thorough and meticulous, and be careful not to make mistakes on the spot even though the duck eggs are dense, but there are still gaps.

In short, we will negotiate more with you and discuss more, and we will minimize the cost of the activity and achieve the best effect. A complete set of planning projects for opening celebration activities 3

1. Foreword

The opening ceremony is based on generating a grand celebration atmosphere, and the activities are aimed at forming good brand publicity and image display effects.

Through this opening and guest reception activities, the purpose and taste of Hangzhou reputation, build brand loyalty, materialize potential customer base, and establish a leading position in the industry.

2. Activity Procedures

This planning case consists of two parts: opening celebration and promotional activities

Hangzhou x Liquor Company’s opening celebration activity plan

The layout of the main venue of Hangzhou On the left, a 15-meter large arch (in the middle of the two floors) is used to enhance the atmosphere. Due to the hot weather, a 150-square-meter awning was built in the center of the square in front of the gate of Zhongnan Building.

The red carpet stretches from the arch to the awning. There are two welcome guests from the arch to the awning, as a welcome avenue, with small flower pots on the side.

The main stage is located at the south gate of Zhongnan International Building, with the platform above the existing steps (three meters) as a stage, with a background wall covering the existing glass door and a red carpet at the back. There are speakers on the left and right sides of the stage and a standing microphone in the middle. Green plants and colorful bonsai flowers are placed under the spray painting at the back of the stage (including those under the stage).

2. Complete audio set: a set of 2 main boxes, 2 monitors, 1 mixer and cabinet.

3. Background frame construction: 6 meters long x 3 meters high frame structure.

4. Construction of awning: Build an awning about three meters below the steps of the main stage, with an area of ??10 meters x 15 meters. There is an entrance on the left.

5. Placement of tables and chairs: The entire awning is covered with a red carpet, and 100 chairs are placed for guests to sit.

6. Welcome area: There are 4 welcome staff inside the awning to guide guests to their seats and distribute mineral water.

7. Arched door: There is a 15-meter-wide arched door on the left side of Zhongnan International Plaza. (Advertising slogan reference):

Advertising blurb:

A lively celebration of the grand opening of Hangzhou x Wine Co., Ltd.

Note: See the graphic effect icon for placement. Bit.

8. Two lifting balloons: two hanging "Warmly celebrate the grand opening of Hangzhou Set up one guide sign each.

10. Colorful roadside flags (20 pieces): placed around the square to enhance the atmosphere

11. Flower basket (1.5 meters high, three layers of flowers): The words on the flower basket: Congratulations to Hangzhou x Liquor Co., Ltd. grand opening xxx company congratulations

Flower baskets were placed on both sides of the stage.

12. Corsage (20 flowers for guests)

13. Ribbon-cutting: Leaders cut the ribbon together (the etiquette lady comes on stage, for reference only.)

14. Hostesses: 6 hostesses, dressed in uniform red cheongsam, stood at the designated location to welcome guests.

15. Arrangement of vehicle entry and exit guide signs, guest rest areas, and other signage:

Set up vehicle entry and exit and parking guide signs at fixed locations on the edge of the square, and vehicles should park there. Vehicles will be parked uniformly under the guidance of security guards. Note: Security guards will pay attention to on-site parking arrangements.

16. Process display rack: A conference process display rack is set up at the guest entrance, which mainly indicates the approximate meeting time and the guest banquet location map.

17. Go through the relevant procedures for approval

Go through the relevant procedures for approval: communicate with the property company for stage construction, and report to the Meteorological Bureau for approval.

18. Preparation of other materials:

1. Names of main VIP seats, flower trays, flower baskets, colored balls, ribbon-cutting tools, etc.

2. Guide signs, parking signs, sign-in signs, rest area signs and guide signs.

3. Atmosphere rendering objects, stage, background stands, speakers, colorful flags, tables and chairs;

4. Host, staff, etc.

5. Be prepared for rainy weather.

2. Guest tasting meeting (Geshan Pinyue Venue) layout

1. Sign-in desk: The sign-in desk is located on the left side of the entrance, with two tables and 2 staff members. Prepare two table cards (guest sign-in desk) and sign-in book, as well as some pens.

2. Welcome 6 guests and guide them to their seats.

3. The main stage of the tasting meeting: It is located in the center of the Geshan Hall, with a 4.5x3 meter background wall behind it. The stage is the hotel's stage, and the hosting stage is on the right with flowers.

4. Projector: A projection screen is provided on the right side of the stage for PPT explanation.