The brand history of sportswear

1. NIKE (Nike):

1963 - Phil Kningh, one of the founders, introduced the new Tiger sneakers from Japan [Onitauka Co., Ltd.]. The name and title of this agency For Blue Ribbon Sport, the headquarters is Phil Kningh's truck where he sells shoes along the road.

1964- Bill Bowerman, a long-distance running coach, joined Le Cordon Bleu and earned only $250 this year. 1964 Bill Bowerman, a long-distance running coach, joined Le Cordon Bleu and earned only $250 this year.

At the University of Oregon, a prestigious track and field school in the United States, Bowerman, who served as a track and field coach, and Ned, a middle-distance runner, met. The meeting between the two was the beginning of NIKE history.

In 1964, these two people each contributed US$500 as capital to create a sporting goods store called "Blue Ribbon" to represent Onitsuka

(later ASICS) products as the starting point.

Later, he developed the world's first pair of nylon sports shoes "MARATHON" and "POSTON" with FULL-LENGTH soles, and continued to develop new products.

1968-The Cortez sneakers designed by Bu Weiwen and produced in Japan became Tiger's best-selling style.

1971-Phil Kninght officially changed the name of [Blue Ribbon] to NIKE

1972-Song Bing Sole Bowman got an inspiration from the baking pan and developed a sturdy and durable shoe And the WAFFLE soles are Songbing soles with good shock absorption.

The "WAFFLE TRANER" launched the following year immediately became the sales champion in the United States at that time.

The hook officially appeared on the shoe, and the company earned $1.96 million.

Rumor has it that the Polish college girl who designed the hook only received $36.

1973-Steve Prefontaine became the first track runner to wear NIKE running shoes.

From BRS to NIKE (1972-1978), the company name was changed to "NIKE" in 1978.

1977 - NIKE was looking for a shoe factory in Taiwan, and Taiwan Pocheng took the order. The profit that year was US$28.7 million.

1978-The world's first pair of air-cushioned shoes "Tilwit" was released.

After that, NIKE’s market expanded to the world.

In 1982, the masterpiece "AIR FORCE I" was released again.

1979 - The emergence of air-cushioned shoes. The first pair of Tailwind running shoes equipped with advanced Nike-Air shock-absorbing technology was launched. NIKE sportswear also began to manufacture and market.

NIKE’s revenue accounts for almost half of the US sporting goods market, especially in the field of running shoes. Athletes wearing NIKE running shoes have set various track records from 800 to 10,000 meters.

1985-Jordan became the spokesperson.

Signing a cooperation contract with Chicago Bulls rookie Michael Jordan, NIKE AIR JORDAN’s named series of basketball shoes and sportswear are launched.

The production of the "AIR JORDAN" series resulted in a rush of sales as soon as it was launched, which also established NIKE's future momentum.

In '87, the transparent "AIR MAX" series was launched again, which also aroused a buying trend.

This year, NIKE also began to enter the field of cross-country shoes. In '91, it launched the ACG series and launched a beachfront operation.

Due to NIKE’s advanced technology and unique market strategy, other brands may find it difficult to compete with it.

1985 - The revenue growth after the decline necessitated saving expenses, cutting general administrative expenses and reducing inventory, with 4,200 employees worldwide

1987 - Annual revenue dropped to 870 million. Millions of dollars.

However, the advanced Nike-Air patented shock-absorbing insoles have re-established NIKE's technological leadership in the industry; the Air Max visible air-cushion sneakers have enabled the world to see the excellence of Nike-Air's patented shock-absorbing air cushions for the first time. .

In addition, the fourth generation Air Pegasus sold 5 million pairs, and the multi-functional sports shoes just caught up with the aerobic exercise craze.

1988 - The "Just Do It" advertisement appeared, and Bo Jackson, an amphibious advertising star who played baseball and football, was found to endorse it

1990 - A heavy investment of 100 million was made US dollars in advertising fees, but the surplus that year was more than 2.2 billion US dollars, which was worth it.

1992 - NIKE Town in Chicago opened, combined with a theme park, covering an area of ??60,000 square feet.

1996 - Beginning of eyewear series.

Tiger Woods also joined the spokesperson series.

1997-NIKE Asia's revenue grew from US$300 million in fiscal year 1996 to US$800 million in fiscal year 1997; two customer service centers were established in Seoul, South Korea and Tokyo, Japan; mainland China became the purchasing One of the countries, it is also a very important market.

The headquarters World Campus continues to expand and is planned to accommodate 7,100 of the 18,000 employees around the world.

NIKE's Air GX and Air Foamposite sneakers set the standard for comfort in soccer spikes and basketball shoes.

Sports industry analysts estimate that NIKE’s annual revenue will reach 9 billion US dollars.

All efforts are for one simple goal, to help athletes pursue better performance.

The golden age of NIKE (1978-present)

1964-NIKE was formerly known as Le Cordon Bleu Sporting Goods Company, and the blue BRS is the company's abbreviation.

1971 - Le Cordon Bleu Sporting Goods begins manufacturing its own sneakers and designs the original swoosh pattern.

1978-Gogo gradually emerged, the same size as English, and Le Cordon Bleu officially changed its name to NIKE, Inc.

1985-The logo was changed to a red frame with white characters. In the same year, Air Jordan sneakers and clothing were launched.

1995-Wanwan dominates the world and sweeps the world.

Until now, the only one that can compete with NIKE is Germany's ADIDAS.

NIKE looks like a sports leader...