Corporate Culture of Bailihui Ceramics

1. Market positioning: domestic high-end consumer market;

2. Image positioning: fashion, celebration, courage and health;

3. crowd orientation: having independent economic resources, full of expectations for future life and putting them into action, persevering and bravely advancing, with a certain level of cultural appreciation and unique views on a better life. 1. Management concept: people-oriented, harmony is the most important, and Excellence is the first;

2. Talent concept: employing people without doubt, paying attention to the team, advocating competition, and having the ability to live in it;

3. Business philosophy: scientific and technological entrepreneurship, quality and brand success;

4. Brand proposition: harmonious life;

5. brand goal: to build a ceramic consumer brand with the most auspicious temperament in the building ceramics industry. ● objective

-to build the first brand of China ceramics.

● Purpose

-First-class service, first-class management and first-class sales.

● mission

-to meet market demand and create value for society.

● quality concept

-quality is our eternal theme, and seriousness is the basis of making fine products.

● management policy

-people-oriented; Unity of ideas; Unity of thought; Unified management behavior; Unified cultural image.

● business philosophy

-create benefits for enterprises, create value for customers and create opportunities for employees. Overall strategy

A, leading the quality industry;

B, the design style is distinct, and the product color is unique;

C, product prices are market-oriented;

D, the marketing team is simple and enterprising, adheres to principles and is flexible;

E, brand building has a distinct personality and can be recognized by the industry and consumers. From channel construction to sales methods, without innovation, we can't keep up with the market requirements, which is the need of long-term brand development.

talent view

F, adhere to the talent concept that talent is the primary productive force; 1) Products: quality first, variety, environmental protection and safety, meeting the needs of different customers;

2) service: providing customers and interested parties with quality products and value-added services immediately;

3) process: ensure the realization of product and service objectives; Economic, reasonable and efficient.

when there is special demand for services, the marketing department, sales unit and technology department will plan the pre-sale, in-sale and after-sale service processes according to the market and customer demand, organize relevant departments to implement them, and make process improvement according to the feedback information to ensure the realization of the service process.