Scenic spot logo design

Where the tourists are in the scenic spot, how far away they are from the next scenic spot, where the public transportation services are, etc., should be fully considered and reflected in the 5A scenic spot identification system. The general carrier is the scenic spot. Navigation sign; Culture is another new vocabulary that appears in the 5A standard, which mainly includes two aspects: one is to improve the overall cultural level of the scenic spot; the other is to create a local characteristic cultural atmosphere.

The 5A scenic spot signage system also has multi-language requirements for signboard text, in order to more comprehensively meet the guidance needs of different tourists. Generally, it requires more than 4 languages. If there are any special needs in the front or surrounding environment Attention? Be careful of narrow and slippery roads, pay attention to fire prevention, protect the environment, etc., and provide warm reminders to tourists. The tone should not be blunt. The general carrier is the scenic area care warning sign; the concept of "people-oriented" is the essence of 5A throughout. It is also thanks to this conceptual improvement that 5A has risen to an international level and our country's tourism industry has risen to a new level.

Mainly includes:

Function division of scenic spot identification system (5A standard):

*Scenic spot comprehensive introduction board

*Scenic spot introduction Signs

*Scenic spot introduction signs

*Scenic spot guide signs

*Scenic spot guide signs

*Care warning signs

*Public*** service sign

Parking lot: There must be a dedicated parking lot or dock near the entrance of the scenic spot that is well-managed, reasonably laid out, coordinated with the landscape environment, and consistent with ecological concepts.

Internal tour route: This is the context of the scenic spot, which must have functional functions and be coordinated with the environment. Scenic roads are an important part of the garden, playing the role of organizing space, guiding, connecting and providing places for rest. Its planning and design can refer to traditional garden road designs, such as "fighting and folding snake shapes" and "changing the view with each song", pursuing The meaningful, subtle, profound and distant artistic conception increases the spatial level of the scenic spot.

Tourist Service Center: Its information consultation service function can effectively facilitate tourists' travel. In addition, it also has functions such as publicity and display, room reservation, ticketing, rescue, accepting complaints, and shopping. Especially the publicity and display function, in the Internet age, can completely transcend the regional concept of scenic spots and directly connect with the world through the Internet. The use of new technologies such as 3D tour guides and virtual scenic spots can double its effect.

Scenic spot identification system: In terms of design, in addition to complying with relevant national standards, it also needs to do the following: first, combine with the landscape environment; second, reflect the harmony between man and nature; third, It reflects the unique humanistic care of the local scenic spot; fourth, the materials are durable.

Tourism safety planning: safety strategies for peak periods; rapid response and contingency plans for severe weather, sudden disasters, cable car power outages and other emergencies; as well as emergency rescue mechanisms and emergency communication systems, are particularly important. It is characterized by some natural and self-guided scenic spots where tourists have a desire for adventure and stimulation.

Hygiene: Mainly public toilets, the standards should be high, the landscape should be coordinated with the environment, preferably ecological toilets, and special tourist groups such as the elderly, the young, the sick, the disabled and pregnant should be fully considered. In addition, the safety, hygiene and epidemic prevention of food and supplies in restaurants, hotels, stalls, cosmetics stores, etc. should be specially inspected and rectified.

Travel shopping: Its design should go beyond simple shopping and pursue spiritual satisfaction. The design of shopping venues should attach great importance to the creation of environment, atmosphere, service content, local characteristics and cultural subjects, such as Jiuzhaigou Bianbian Street, Lijiang Sifang Street and other leisure commercial blocks.

Resource protection: Tourism resources are the premise and foundation for tourism development, including natural resources (landforms, hydrology, climate, biology, etc.) and human resources (human landscapes, cultural traditions, folk customs, etc.) Categories. Tourism development and resource protection both restrict and promote each other.

During the development process, the following points should be paid attention to:

First, the highlighting of national and regional characteristics;

Second, traditional, modern civilization and natural scenery Coordination;

The third is to avoid over-development and take into account economic, ecological and social benefits.

Improve tourism transportation facilities: strengthen communication and coordination, do a good job in the maintenance of Zhangqing Highway and scenic highways, and set up special tourism traffic signs along the highways. At the same time, the transportation department will contact the highway management department to do a good job in long-term The cleaning of billboards along the Zhangzhou Expressway will further improve the external traffic environment of the scenic area and enhance the accessibility of tourism; scientifically set up parking zones, return lines and entrances and exits in accordance with the standards of ecological parking lots, and complete the standardization and characteristics of parking lots in the scenic area. cultural construction; strengthen the maintenance of tourist roads and tourist trails in the scenic area, and do a good job in the construction of ecological tourist trails; set up reservation ticket facilities at cableway stations, and add dedicated tourist transportation lines from the scenic area to the urban area to provide safe, smooth and comfortable transportation for the majority of tourists. environment.

Improve the tourist service function: We must focus on the construction of tourist centers, accelerate the construction of the three tourist centers in Yongding, Zhangguanchu, and Wulingyuan in accordance with the requirements of high standards, high starting points, and standardization, and build them into Zhangjiajie External windows; in accordance with national standards, clean up and renovate public information graphics in the scenic area, and rationally set up public information graphics symbols in parking lots, entrances and exits, ticket offices, shopping venues, toilets, restaurants, etc. Ensure that all types of guidance signs meet national standards; adhere to the principle of coordination with the surrounding environment, add some public rest facilities and viewing facilities for tourists; scientifically set up service projects for special groups, and establish an audio guide system and information consultation system .

Improve tourism safety: comprehensively implement safety mechanisms, strengthen work safety inspections and monitoring management, ensure that safety facilities are complete and complete, ensure that protective facilities in key areas are safe and effective, and ensure the safety of tourists’ lives and property; in accordance with emergency rescue in scenic spots System construction, improving emergency rescue facilities, and actively and effectively carrying out emergency rescue and medical assistance work, and effectively building a national "safe scenic spot" brand.

Strengthen environmental sanitation management: In accordance with the requirements of the "Classification and Assessment of Quality Grades of Tourist Toilets", renovate and construct toilets in scenic spots, and apply for evaluation of three stars and above; establish a sound and flexible mechanism for medical treatment in scenic spots to provide medical services to tourists, residents and employees; to ensure that there are no "three chaos" phenomena (cluttered piles, random storage, and random construction) in the scenic area, and garbage disposal is in place in a timely manner; to ensure food safety in the scenic area and ensure that food hygiene complies with national standards Regulation.

Improve postal and telecommunications service facilities: add postal services and commemorative services at important entrances and tourist distribution centers of the scenic area; improve telecommunications infrastructure construction and improve the scenic area communication service network based on the actual situation of the scenic area.

Improve the tourism shopping function: increase the development of tourism products and provide tourists with rich and distinctive tourism products and tourist souvenirs; strengthen the management of tourism shopping venues and operating personnel, focusing on quality and price , measurement, location and after-sales service management, tourist shopping places in scenic urban areas must all implement clearly marked prices, prohibit the sale of counterfeit and shoddy goods, feudal superstition and pornographic items, and create a good tourism market environment.

Strengthen resources and environmental protection: increase environmental monitoring in scenic spots to ensure that the air, noise, and water quality in scenic spots meet national standards; carry out maintenance and repair work on individual buildings in scenic spots, bury pipelines underground, and dismantle harmful The buildings and pipelines should be coordinated with the environment and landscape; strengthen the greening and beautification of the scenic area, and promptly do a good job in replanting and greening to further beautify the scenic environment.

5A scenic spots emphasize "people-oriented" in terms of software "The basic concept runs through the planning. Scenic area planning should reflect humanization and build scenic spots with tourists as the center. Therefore, the development in the following aspects is emphasized:

The construction of scenic spots reflects local characteristics and local culture: in the 5A standards, special emphasis is placed on highlighting "characteristics" and "reflecting cultural nature", and even the construction of toilets does not exception.

Improving the service quality of employees in scenic spots: High-quality services are the core humanization of tourist attractions. Good service must be achieved by good service personnel. The service staff here are divided into scenic spot managers and tour guides.

On the one hand, the planning should strictly comply with the cultural level requirements of tourism employees clearly specified in the 5A standards; on the other hand, the planning should train personnel on time and according to the situation, strengthen professional ethics, and establish a tourist-centered ideology.

Strengthen comprehensive governance and management: do a good job in the approval and implementation of the overall tourism plan for scenic spots; improve the tourism complaint mechanism, integrate management forces, and provide standardized and fast complaint handling services for tourists; vigorously promote the construction of e-commerce , expand the scope of services; actively carry out employee training; improve the scenic area management organization and rules and regulations; conduct statistics and analysis according to tourist origin, and do a good job in market development; rationally divert traffic to effectively solve the problem of long queues in scenic spots during peak seasons: severely crack down on leisure and entertainment Venues set up for extortion, idle personnel chasing customers away, high kickbacks in shopping venues, price-cutting competition in scenic spots, forced photography at spots, and various behaviors that harm the interests of tourists; give full play to the promotional role of television, newspapers, and online media to increase visibility and reputation!