Planning Scheme of Teacher's Day Activities in Educational Institutions

In order to ensure that work or things can be carried out in an orderly way, we need to start making plans in advance, which is a detailed process of solving a problem or a project or a topic. So what problems should we pay attention to when making a plan? The following is my plan for Teacher's Day activities in educational institutions. Welcome to share.

Teacher's Day activity planning scheme of educational institutions 1 1. Introduction of institutions.

Willemay Western Restaurant is a mid-range western restaurant with luxurious decoration, rich dishes and moderate price. Located in the central square of Awati, it is the high-end catering industry in Awati. Zhuo Ya Consulting & Planning Co., Ltd. was established in March 20xx, specializing in enterprise management consulting and planning services. The company is located on the sixth floor of Gan Lan Road Printing Community in Aksu City. Is a standardized and professional pure intelligence export company, providing one-stop and all-round management consulting and planning services for enterprises.

Second, the background and reason of the activity

In order to further improve the popularity and reputation of western restaurants, show excellent image and good manners, attract potential customers, establish and expand the brand influence and market share of Willemax Western Restaurant, and promote Willemax Western Restaurant and "Willemax Brand" better, faster and more directly, in addition to the usual publicity methods, comprehensive, accurate and in-depth publicity activities should be carried out. After analyzing the prospective customers in the current market, in customer orientation, the main target is family customers aged 30-45. Children in this customer group are generally between 3- 15 years old. Therefore, we put the breakthrough on children, and attract the attention of the society and parents by recruiting children to participate in the competition, which will certainly achieve the goal of extensive participation and in-depth understanding. Secondly, the traditional concept of "respecting teachers and attaching importance to teaching" can attract people's attention on Teacher's Day. On the one hand, children's learning and achievements need to be tested, on the other hand, parents are eager to make their children grateful, respect their teachers, honor their parents and grow up healthily. This is one of our most important starting points and priorities.

Three. moving target

1, create a grand holiday atmosphere in the store through Teacher's Day activities;

2. Establish the brand image and popularity of Willemay Western Restaurant;

3. Attract consumers' attention to Willemay Western Restaurant and establish a good customer base through a series of promotional means, festive atmosphere and novel program performances;

4. The store is located in the center of awat and can be widely publicized to the people of the county; Harmonious relationship with the masses; Win more opportunities for the next development of the store and establish a good image foundation;

5. Through this activity, the enthusiasm and creativity of employees of Willemay Western Restaurant will be mobilized; Accelerate the tacit understanding between employees in this department. And in my work practice, I found my own strengths and weaknesses. Doing a good job summary afterwards has added valuable experience for future commercial actual combat;

6. Promote the interaction between all employees of the company and catering and leisure projects, increase the cohesion and centripetal force of employees, enhance the overall cultural connotation of the enterprise, and highlight the strength of the enterprise.

Fourth, the theme of the event

"Thanks to the generosity of the teacher, Wilimai will grow up with you."

Verb (abbreviation of verb) I-word duration

20xx September 10am10: 30am (tentative)

Location of intransitive verbs

Awat central plaza

VII. Object of activities

Junmin

Eight. Organizer and co-organizer of the event

Organizer: Willimai Western Restaurant Co-organizer: Zhuo Ya Consulting Planning Co., Ltd.

Nine. Activity planning

(a) Activities and highlights

1. Carefully create the scene of Teacher's Day celebrations and render the celebration atmosphere. At the same time, the fashionable and active program performances have also formed a strong visual sense for consumers in the past, attracting more customers to participate in this celebration, during which promotional advertisements were implanted.

2. Strengthen the thoroughness of activities, improve communication efficiency and increase customers' desire for consumption.

3. Publicity information on the day of the celebration is publicized through single page, X box and image poster; And according to the school policy, do some slogan propaganda around.

4. Promotion on the same day: a. Anyone who spends all of 50 yuan in our store on that day can give away special dishes-copies or vouchers-RMB (to be determined). B, at the end of 100, you can send a special dish-one serving and a fruit bowl 1 serving or a voucher-RMB (to be determined). C, spending in 200 yuan (excluding drinks) can be rewarded-"cash arc, you can get a dish (snack) worth-yuan for free next time, and a membership card of Willemax Western Restaurant as a reward. D where the suffix on the cash register is 8, you can get the amount-RMB voucher-Zhang (to be determined). E, the package combination is more favorable (the kitchen makes the package menu). F, teachers holding teacher qualification certificates or valid certificates (to be determined) can never enjoy a 50% discount.

(2) Environmental layout

1. Facing the entrance of Willemax Western Restaurant, there will be 1 large-scale gold gas supply door (slogan: "Feel the kindness of the teacher and let Willemax grow with you") and two pairs of golden lion gas columns, showing extraordinary gas field and magnificent momentum.

2. A big red carpet will be laid in front of Willemay's restaurant to give guests a sunrise celebration (the specific size is subject to on-site verification).

3. Set up a sign-in desk at the guest entrance; Prepare 40 guest corsages to participate in the activity ceremony; And arrange 4-6 female employees with good temperament and good image to wear corsage for the guests (whether to decorate or not is determined according to the number of invited guests).

4. At the event site, the VIP wing of the western restaurant will be set as a VIP lounge, and six waitresses with excellent image will be arranged on both sides of the club entrance to increase the attention of consumers.

5. Set up Channel X at the entrance of Willemay Western Restaurant. The content of Channel X is the promotion information and congratulations slogan of the store that day.

6. Hang a banner at the entrance of Baiweimai Western Restaurant.

7. The event site (the central square of the county) will set up a T-shaped stage with the Teacher's Day celebration ceremony and fashion as the background (the installation size is subject to the on-site assessment). The stage will be covered with gold cloth, and 20 cold fireworks will be placed in front of the stage to create a grand atmosphere for the celebration.

8. Place a vertical microphone in the center of the stage for the leaders to speak and the host to announce.

9. There are two sets of stereos on both sides of the stage. Choose the music for welcoming guests, leading people to the stage and starting.

10, two cyclone rainbow machines are set on both sides, which will explode after the official launching ceremony of the celebration, pushing the activity atmosphere to a climax.

1 1 There are 20 guest armchairs on both sides of the T-shaped stage, which is convenient for guests to watch some wonderful performances such as fashion catwalks and band performances.

(3) Invite guests

1, the senior management of Willemay Western Restaurant and all employees of the enterprise were present.

2. Invite college leaders, outstanding teachers, representatives of enterprises and institutions, VIP customers and relevant people from all walks of life.

(4) Activities and publicity

1, surrounding communities, high-rise residential buildings, and the media directly put publicity into accurate consumer groups. Such as: elevator LED video, leaflets, etc.

2. Newspapers (advertisements) or newspaper clippings: they are large in space and relatively low in cost, and are attached with newspapers. Choose a local newspaper with a large circulation as an attached page advertisement, and the area is the county seat and its surrounding areas. And select subscribers, one week before the start of the activity.

3. Distribution of leaflets: Choose areas with large local traffic and high population quality, such as the entrance of large shopping malls, residential quarters, high-end facades, writing rooms and government departments. Delivery requirements: (1) Delivery time:13: 00—14: 30; 19: 30-20: 30, at this time, it is mostly the commuting time of office workers, mostly the commuting time of the government and administrative departments. (2) Distribution crowd: people aged 20-50, who seem to have strong economic strength. (3) Precautions: Smile publicity. If the other party doesn't receive the leaflet, you can't force it into the other party's hand. Pay attention to picking up the leaflets scattered nearby to avoid leaving a bad impression.

(v) Activity flow

On the morning of September 10 10, the celebration officially began. September 10, 12:45- 14:00, arrange to invite guests to lunch.

(VI) Specific division of labor

1. Chief planning team: responsible for all-round activity promotion and supervising the work cycle of each team; Scheduling, organization and emergency response of all kinds of personnel inside and outside the site (person in charge:-).

2. Planning Group: responsible for encouraging this kind of publicity; Write the planning scheme, material design, budget expenditure, activity flow, venue layout, home docking and make the promotion table of celebration activity cycle (person in charge:-).

3. Propaganda Group: responsible for the arrangement and writing of written materials of celebration activities, the arrangement of performers and program arrangement at the scene of celebration activities, and the mobilization of atmosphere; Cooperate with the organizer to accelerate the implementation of the plan (person in charge:-).

4. Coordination team: responsible for information transmission among members of the Organizing Committee and administrative work during the preparation period; Cooperate with the supervision of the overall planning team; Assist the publicity group to implement the promotion plan; The arrangement of personnel positions at the event site, the coordination of the progress of the event site and the traffic order; During the activity, arrange personnel to go to crowded places around the site and issue DM sheets (person in charge:-).

5. Reception group: responsible for contacting relevant industry leaders and guests; And arrange the reception work of the day's celebration; And in the early stage of the event, negotiate with the organizer manager about the banquet reception and wine ordering on that day; According to the invited guests, count the number of tea and other related gifts; Arrange lunch for exhibitors on the same day (person in charge:-).

6. Finance office: statistics and arrangement of all expenses of this activity and the budget of related promotion activities (the finance department will arrange and coordinate and submit relevant materials to the general planning group, and then the coordination group will issue a notice).

7. Security team: responsible for public security, vehicle transportation, traffic maintenance, control, personnel safety and handling of various emergencies at the celebration site and during the event (mainly male employees, 3-4 people will be arranged at the site on the same day).

X. Activity effect prediction

The grand scene of the Teacher's Day celebration of Willemax Western Restaurant can effectively improve the popularity and reputation of Willemax Western Restaurant, display a good image and style, and attract potential customers. Establish and promote the brand advantages of Willemax Western Restaurant, build up commercial strength and culture, so as to improve the core competitiveness of Willemax Western Restaurant and pave the way for the organizers to vigorously operate.

XI。 Budget: omitted

Educational institution Teacher's Day activity planning scheme 2 and silk quilt in spring will be woven until death, and candles will cry the wick away every night. Every time I recite this poem, I think of the teachers I grew up with. It will be September 10 soon, and Teacher's Day will come as scheduled. We will also plan Teacher's Day activities with you, treat our hard-working and lovely teachers well, and send our teachers the most sincere wishes.

I. Target market analysis

The customers of this hotel are mainly residents of surrounding communities and enterprises and institutions. Among them, enterprises and institutions will celebrate with teachers and students on Teacher's Day, care for leaders and draw closer the relationship between new parents and teachers. Mid-Autumn Festival is a traditional festival in China. Family reunion and holiday reunion are the main points of the festival. Most residents in the surrounding communities are commercial houses, and the number of residential rooms is limited. In addition, it is inconvenient for guests to go home, so we must choose a business affordable hotel.

Second, the pricing strategy

1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. Teacher's Day special banquet (explained below) can mainly promote middle and low standard table meals, guide guests to order food, and encourage guests to order food for entertainment. The planning scheme is "Hotel Teacher's Day Marketing Scheme"

4. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 20-30 yuan (excluding drinks).

5. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and reached around the Mid-Autumn Festival (but according to the hotel's net profit).

Third, marketing strategy.

1, ① Specially prepare special meals for Teacher's Day, such as thank-you banquet, gratitude banquet, group celebration banquet, etc. Group booking (the booking fee can be tentatively set at 1500 to 2,500 yuan /5 hours) can give each person 10 yuan a cup of tea, set up a stereo for free, and help yourself to KTV. For more than four tables, if the meal price is 588 yuan/table, the reservation fee can be exempted, and the tea fee can be taken care of by yourself.

(2) On Teachers' Day, a special room for Thanksgiving will be launched, with a teacher's certificate of 128 yuan/room. In the evening (large single rooms and standard double rooms are limited to about 10 per day), all rooms reserved for teachers are given a Thanksgiving fruit bowl (mainly peaches and plums).

2. Make a special Mid-Autumn Festival package, which can be divided into three categories according to the actual situation: affordable, medium and high. There are meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

3. If the family members' birthday is August 15, they can enjoy a discount of 7-9% when dining in the hotel with valid certificates (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. Enjoy free birthday room (single room with big bed only).

4. If the mobile phone number ends with 8 15 or 9 10, you can enjoy a 7-9 discount on hotel dinner with relevant certificates (personal business card or current number measurement), 128 yuan/room. In the evening (according to the actual decision of the hotel), you can get a discount and get a fruit platter.

Give some small gifts related to Mid-Autumn Festival when the guests leave the hotel (the name, telephone number and address of the hotel should be printed on them).

6. The activity time is from September 8th to June 5438+08.

Fourth, promotion strategy.

1. Distribute leaflets in hotels, schools, Jinsha Station and residential areas around enterprises and institutions.

2, you can try mobile phone short message advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.

Verb (abbreviation for verb) environmental layout

Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

Effect prediction of intransitive verbs

If the promotion and related services are in place, the income is at least 1 of the usual income. More than five times.

Teacher's Day activity plan of educational institutions 3 I. Activity theme:

One day as a teacher, one life as a father-I wish teachers good health and a happy life.

Second, the purpose of the activity:

Actively participate in community activities to improve the affinity of shops.

Third, the activity arrangement:

1, giving away activities

Target audience-primary and secondary school teachers.

Specific content-On September 10, you can get a gift at Xinhuadu Shopping Plaza with your teacher ID card, and each teacher can only get one ID card.

Execution mode-each teacher can receive a gift after registering with the gift department of the front desk with the teacher's ID card.

2. essay contest

Target audience-students in primary and secondary schools and kindergartens.

Specific content-take an incident between yourself and the teacher as the line, reflect the true story and true feelings, and the subject matter and words are not limited.

Implementation method-from now until September 2, the composition will be submitted to the front desk; September 3 -7, selection; Awarded the first prize 1 name, brand repeat student 1 name; 3 second prizes, 1 radio; 5 third prizes, 1 set of learning tools; 10 encouragement award and 1 exquisite pencil case; Each prize 1 ballpoint pen.

Step 3 ask and answer questions with prizes

Target audience-customers on September 10.

Specific content-In combination with the prize-winning activities in Activity 2, an off-site prize-winning question-and-answer activity was held, which enabled the on-site customers to actively participate in the publicity activities of "respecting teachers and attaching importance to education" in Xinhuadu, and also made the on-site teachers feel the gratitude of Xinhuadu people.

Execution mode-a simple podium outside the venue, with banners and audio equipment, presided over by a special person.

Four. Coordination of activities:

1, the manager of the operation department is responsible for coordinating the work of all departments; The marketing department is responsible for organizing publicity and related composition selection; The front desk department is responsible for the delivery and registration of gifts; The engineering department is responsible for the sound and other props during off-site activities; Loss Prevention Section is responsible for maintaining off-site order during off-site activities.

2. The purchasing department is responsible for the supplier sponsorship negotiation of each award.

Attach a list of sponsors.

Number of prizes, number of prizes

Teacher's day gift 800 repeater 1

Radio 3 5 sets of learning tools

Exquisite pencil case 10 ballpoint pen 1000

Teacher's Day activity plan of educational institutions 4 I. Activity theme

Teacher Qiu responded gratefully.

Second, the purpose of the activity

1, to enhance the external visibility and reputation of the mall.

2. Enhance the public attention of shopping malls.

Third, the core of the activity.

Promotional publicity

Fourth, the activity time

Twenty years-month-day-month-day.

Verb (abbreviation for verb) gift distribution place

Customer service center on the second floor.

Activity of intransitive verbs

The event was held in Guofang. "Teacher, you have worked hard!"

Anyone who holds my teacher card on-month-day can get a silver card for free.

B. Those who hold the teacher's card on _ _ will get a free physical examination card and a beautiful gift, which will be sent to the shopping mall with my sincere greetings.

Activity 2: Free song-ordering station on Thanksgiving Day

On the day of "Teacher's Day", you can order a song for the teacher free of charge in the customer service center with the shopping receipt (unlimited amount) of the day, and attach the playing content within 50 words. Broadcasting will bring you gratitude to your teacher.

Activity 3: Thank the teacher for the gift.

In late summer and early autumn, purchase new goods first. During the activity, you can get the 10 yuan Golden Voucher with the teacher's qualification certificate, enjoy the preferential activities at the activity counter, and use it together with the cash voucher. Only one coupon can be used for a receipt.

Planning scheme of Teacher's Day activities in educational institutions 5 I. Theme of activities

On Thanksgiving Day, teachers and students enjoy the same benefits.

Second, the activity time

-Month-Day-Day

III. Contents of activities

1, Teachers' Day special, with an average discount of 50% for hundreds of home building materials brands.

2. 1-3 discount on ultra-low-price buyouts of well-known brands (such as Europeanism, Miro, Gu Jia Craft, etc.).

3, Teacher's Day Thanksgiving big feedback, send a good gift.

On the morning of Teacher's Day 1 0:10-18: 00, teachers with teacher's cards and invitations can get a beautiful gift of 100 yuan at the service desk on the first floor (each person is limited to1copy, and 500 copies will be distributed on the same day, on a first-come-first-served basis). )

4. The whole city issued vouchers for teachers to pay tribute to the hard-working gardeners.

During the activity of-month-day-month-day, you can get 5% teacher-specific vouchers at the service desk on the first floor with your teacher's ID card or invitation letter (the number is not limited, and each teacher's ID card or invitation letter can get more than 1 piece). The invitation letter has been sent to the university office, please collect it.

The lucky draw is free. In this Teacher's Day activity, you can get a free lottery ticket with your teacher's card or invitation letter, and you can get a grand prize without shopping.

Award setting: first prize 1: ASUS netbook

5 second prizes: 200 yuan Carrefour Card.

Lottery time: 65438+ 06: 00 every day.