Inheriting the classic "Huanxin" to crown FAW Toyota Crown Tasting.

Easy Car News 2021July 15-July 16, to "inherit the classics? The "FAW Toyota Crown Tasting" with the theme of "Creating Legends" was held in Shanghai 1862 Fashion Art Center.

CROWN Crown is a combination of classic kernel and modern technology. After 66 years of inheritance and 15 generations of innovation, CROWN has always adhered to its inner pride and written a glorious history that has exceeded half a century! Today, CROWN Crown is rejuvenating with "brand attitude". While inheriting the classic genes of Crown, through the blessing of Toyota TNGA architecture, it is endowed with an unprecedented luxury realm, making the classics more in line with the times and starting again with more enthusiasm!

Relive the "Crown Moment" through the historical corridor

Classics are called classics, not because they are incomparable, but because they have witnessed history, carried culture and entered the hearts of countless car fans. This tasting, a 20-meter-long historical corridor, records the crown of heaven where we have lived for 66 years.

Guanguan was born in 1955. It is the first model manufactured by Toyota with its own technology and the first high-end model independently developed in the history of Japanese automobile industry. Since then, each generation of "Crown" has integrated Toyota's leading car-making technology to lead the development of the automobile industry.

The first generation of "Crown"

The third generation of "CROWN Crown" was born, which opened the private car market with elegant and advanced texture, giving ordinary people the opportunity to enjoy the distinguished courtesy of high-end cars; The fifth generation "CROWN" took the lead in adopting 4AT gearbox in the world, leading the technical trend at that time. Since then, the seventh to twelfth generation "CROWN" has truly established its "luxury" status in the eyes of consumers.

The second generation "Crown"

Throughout the whole development history of "Crown", we can find that each generation of "Crown" is at the forefront of the times, creating one classic after another and becoming the dream cars of consumers from generation to generation. For consumers in China, "CROWN Crown" is not only a car, but also a kind of affection, bearing the memories of people in different times, and building the brand belief of China people for high-end cars.

Adhere to the ultimate quality and focus on ingenuity.

With more than 60 years of development and accumulation, "Crown Crown" has established an excellent reputation in the industry. Today, at the node of the new era, "CROWN Crown" made a brand-new appearance, and started a new journey with a brand-new image and products with two flagship models, CROWN KLUGER of Fang Lu and CROWN VELLFIRE of Wilfa.

The products under the Crown brand not only inherit the original quality of "Crown", but also define the crown-level product standards from the dimensions of quality control management, production technology, materials and silent design under the TNGA framework, showing its unique charm with extremely high product quality.

Taking Fang Lu Crown as an example, in terms of quality control management, it adopts Toyota 1 quality standards to strictly control all aspects of product production to ensure quality and consistency to the greatest extent.

In terms of production technology, Fang Lu Crown has a world-leading automated production line. Splash-proof welding technology is adopted for car body welding, and113 robot ensures the quality and consistency to the greatest extent. The spraying workshop adopts the spraying technology of "three coating and one drying", which is sprayed by 42 robots in eight processes to control the spraying accuracy of Crown Fang Lu. The stamping workshop adopts integrated stamping to ensure the quality technology of Crown Fang Lu through tolerance management and surface quality management.

In terms of materials, the interior of Fang Lu Crown adopts soft high-grade wood grain, and the dashboard adopts sewing technology, which makes Fang Lu Crown show its style. In addition, the wide application of TNGA polymer damping materials, high-efficiency sound insulation glass and sound insulation and vibration isolation materials has further upgraded Crown Land Release.

Lead the trend of innovation, excellent taste and life.

"As the owner of the crown, the crown gave me the impression that it was neither ostentatious nor unassuming, showing a unique luxury attribute. This attribute of the crown is also influencing me subtly, which has benefited me a lot in my work and life! " A car owner said at the event.

"Accomplish yourself and guide others" coincides with the "big ego pattern of value leading and expanding territory" pursued by Crown brand after its rejuvenation. In other words, while realizing the brand's self-advancement, guide them to constantly break through themselves. Therefore, the target group of Crown brand is also a pioneer of the new era with the same values and big pattern.

They lead the trend of the times with new ideas and subvert themselves on the basis of achievements; They constantly break through the lifestyle, empower and ignite hope, and have great love; They are eager to explore the world and achieve a higher level of life.

Pattern determines height, and responsibility casts the future.

As one of the important strategies of FAW Toyota's "brand upward", the revitalized Crown brand has established a new height of FAW Toyota's brand image with "value leading, territory expanding", which has provided strong support for the sustainable development of Crown brand and FAW Toyota.

New era, new dream; Inheriting classics and creating legends! The rejuvenated Crown brand will inherit the essence of the past ingenuity, gather the achievements of Toyota's leading technology, and reproduce the legend on the classic.