Can utm_medium be customized?

Hello, it can be customized. 1. Manually add parameters for URL, including parameters: utm_source, utm_medium, utm_campaign, utm_content2. Use the URL builder to define and attach URL parameters:/analytics/answer/1033867 # URL. Find advertisers, websites and publications that bring traffic to your media resources, such as Google, newsletter4 and billboard. Use utm_source to identify search engines, presentation names, or other sources. Example: UTM _ source = required parameter of utm_medium in Google correspondence analysis report. Advertising media or marketing media, such as cost per click, banner ads and email briefings. Use utm_medium to identify media, such as email or cost per click. For example, utm_medium=cpc uses "media" advertising words (UTM _ $ TERM) to conduct paid search for the corresponding analysis report. Identify paid search keywords. If you manually tag the paid keyword advertising series, you should also use UTM _ $ TERM to specify the corresponding keywords. Use UTM _ $ TERM to represent the keywords of this advertisement. Example: UTM _ $ TERM = running+shoe advertising content (utm_content) is used to distinguish similar content or links in the same advertisement. For example, if you use two calling links in the same e-mail, you can use utm_content and set different values for each link to determine which version is better. Used for A/B testing and content-oriented advertising. Use utm_content to distinguish advertisements or links pointing to the same URL. Example: utm_content=logolink or utm_content=textlink advertising series name (utm_campaign) is used for keyword analysis. The specific advertising series name, slogan and promotion code of the product. Use utm_campaign to determine specific product promotion activities or strategic advertising series. Example: utm_campaign=spring_sale "Advertising Series" in correspondence analysis report.