Lantern Festival event theme slogan

Planning plan for supermarket Lantern Festival promotions

Just after the Spring Festival, it is China’s traditional festival, the Lantern Festival. According to Chinese folk tradition, people light up thousands of colored lanterns to celebrate. They go out to enjoy the moon, light lanterns and set off flames, guess lantern riddles, and eat Yuanxiao. The family reunites and celebrates the festival together, and it is a joyful time. Through the traditional festival of the Lantern Festival, the mystery of the traditional customs of the Chinese nation is unveiled. Through the integration of various courses and activities, everyone can understand the traditional festival customs of China and inherit the long culture of the Chinese nation.

Event time: x, month, x-day, xxxx

Event theme: xxxx Lantern Festival promotion planning

Event slogan: Love the Lantern Festival (love the Lantern Festival) It will be during the Lantern Festival and the Lantern Festival again, and the beautiful scenery of the Lantern Festival will be celebrated. The red lanterns will be hung high, and the Lantern Festival will be celebrated in a prosperous manner.)

Activity and festival analysis:

1. The Lantern Festival is a traditional Chinese festival. Traditional activities include eating glutinous rice balls, viewing lanterns, and guessing crossword puzzles, etc. It contains the connotation of reunion, sweetness, auspiciousness, and happiness. Therefore, merchants’ promotions can focus on food and products related to the Lantern Festival. At the same time, traditional activities such as fireworks, dragon dances, hanging red lanterns, and word puzzles are used to add to the fun and create a lively atmosphere of the Lantern Festival.

2. As soon as the Spring Festival is over, Spring Festival clothing will be on the market. For students, a new semester will also begin, so the Lantern Festival promotion can also focus on clothing, student supplies, etc.

Activity content:

1. A joint exhibition of delicious glutinous rice balls to celebrate the Lantern Festival

1. Open a glutinous rice dumpling food counter, including various brands of glutinous rice dumplings: such as Dragon and Phoenix Tangyuan series, Missing Tangyuan series, Sanquanling series, Youkang series. The flavors include Babao Nut, Black Sesame, Sesame Peanut, Rose Bean Paste, Hawthorn, Five Kernels, Peanut Sesame, Sugar-free, Halal, Rice Wine, etc.

2. If you spend over 88 yuan in the supermarket, you will receive a bag of glutinous rice balls or a small lantern, worth about 5 yuan.

2. Lantern Festival Snack Street

A snack street is opened at the entrance of large shopping malls and large supermarkets, with about ten stalls, including glutinous rice balls, candied haws, stinky tofu, fried sausages, mutton skewers, tenderloins, etc. , made on-site, you will get a snack coupon worth 10 yuan when you spend more than 100 yuan, and you will get 20 yuan when you spend more than 200 yuan, and so on. The more you buy, the more you get. The supermarket is limited to a single small ticket.

Activity description:

1. In addition to shopping, admiring lanterns and having fun, eating and drinking are also indispensable during the Lantern Festival. After shopping, it is important for customers to eat some delicious snacks It must be a great temptation.

2. Set up a service office on site. Customers can go to the service office with their shopping receipts to receive snack coupons. With the snack coupons, customers can go to the stalls to buy snacks.

3. Snack coupons cannot be exchanged for cash, and no exchange is available.

4. When making snacks, you must pay attention to hygiene and take certain measures to avoid the influence of oil smoke pollution and dust. At the same time, you must prevent the influence of natural wind and rain.

5. Snack stall setting: In addition to moving some snacks already available from merchants to the site, you can also invite some famous local snack shops to make and sell them on site.

6. In addition to using snack coupons, customers can also purchase with cash. Snack prices must be clearly marked on site so that customers can see them at a glance.

3. Enjoy the Lantern Festival fun in the beautiful scenery on a good day (amazing dream)

Open up a Lantern Festival play area, set up in the form of a grape trellis, hang various lanterns, and contain various Anyone who guesses correctly will win a prize. The prize is an exquisite small gift or a shopping voucher. The value is determined according to the difficulty of each puzzle. The prize can be marked directly on the lantern. The general prize value is 10 Yuan or less.

At the same time, activities such as roping and some folk acrobatics performances can be added to the recreation area.

Lantern Festival promotion plan and slogans

Event time: xx, x month xx - xx day, x month 20xx (8 days)

Purpose of the event : By holding a series of promotional activities during the Spring Festival, we will further enhance the restaurant's local popularity, let customers feel the restaurant's local influence and popularity, attract customers, expand consumer groups, and thus increase the business of our store. revenue and expand brand influence. Achieve good word-of-mouth marketing in the local area

Activity content: According to the characteristics of the festival during the Spring Festival, choose a promotion method that suits you.

1. In-store decoration and atmosphere

1. Post some pictures related to the Spring Festival and in-store promotion content posters on the restaurant store, mainly in red, highlighting the festive atmosphere of the festival.

2. The restaurant will set up gift booths on weekends to carry out targeted promotions for diners

3. Starting from the beginning of February, the restaurant will spend a certain amount of time in the store at noon and evening every day. Play relevant promotional materials within the segment.

2. Advertising

1. Promotional leaflets.

2. Newspaper advertisements.

3. Poster production.

Explanation: Franchise stores that need advertising can contact the planning department in advance to cooperate with them in producing promotional renderings and prepare advertising warm-up publicity in advance.

3. Promotional Division of Labor

1. The distribution of leaflets is completed by relevant departments;

2. Each store is specifically responsible for the reservation of individual customers and regular customers;

4. The store manager is fully responsible for promotion and reservation work.

IV. Specific promotion activities

1. "Large-scale group meal promotion activity"

Activity content: During the activity, all customers who come to our restaurant to dine can follow the Corresponding number of people enjoy different discounts (except the fifteenth day of the first lunar month).

2 to 4 people can enjoy a 10% discount.

5 to 8 people can enjoy a 12% discount.

9-12 people can enjoy a 22% discount.

The Spring Festival is also the day when Chinese people are most willing to spend money. There is obviously a lot to be done on how to develop the Spring Festival market. So how can the catering industry seize the business opportunities contained in Spring Festival consumption? Of course, it must first conduct market research, accurately grasp the changing trends of people's consumption during the Spring Festival, and then formulate highly targeted promotion strategies. From the new changes in residents’ consumption during the Spring Festival in the past two years, it can be seen that Spring Festival consumption has three obvious characteristics:

The catering industry must grasp the following holiday service-oriented business methods:

a. Housewife type. That is, the restaurant delivers a complete set of semi-finished products or vegetables for the New Year's Eve dinner to households, replacing housewives' previous "busy New Year" activities of steaming buns, making meatballs, and frying peanuts. The restaurant only charges a small processing fee.

b. All-inclusive type. That is, the hotel makes reservations for citizens to dine in the hotel for New Year’s Eve dinner or holiday family dinner. Restaurants and hotels should adhere to the principles of diligence, frugality, high quality and low price, facing citizens, and serving the public, and launch many menus such as "respect for the elderly banquet", "love banquet", "care banquet", "family reunion", etc., aiming to bring the working class to the forefront. Pull toward yourself to expand your target market.

c. Series type. In order to adapt to the consumption needs of modern people, restaurants and hotels should launch New Year's Eve banquet express delivery and "rental chefs" for families, and open guest rooms, karaoke rooms, shower rooms and other leisure and entertainment facilities and places to residents to attract residents to the hotel. Here to entertain myself during the Spring Festival.

At the same time, operators in the catering industry should also make a fuss about cultural taste. Food culture should be used as a platform to make people who have worked hard for a year eat relaxed, happy and interesting. Restaurants, restaurants, and teahouses can launch calligraphy and painting photography exhibitions, reading, playing and singing, appreciation of famous music, folklore, acrobatics, magic performances, and famous chefs teaching customers "unique dishes" activities in the store, allowing customers to eat, drink, appreciate, watch, and listen together. In one body, eat smartly, have fun, and get spiritual enjoyment at the same time.

Marketing activities should focus on the following five aspects:

a. Do a good job in "price reduction promotions".

"One is cheap and ten loves". At the end of the year and the end of the year, merchants should, with the purpose of sincerely repaying consumers, carry out promotional activities such as discount sales, free small items when buying large items, "profits every day, daily discounts".

The layout and decoration of the hotel during the Spring Festival:

1. A pair of golden boys and girls will be placed at the main entrance, which will be used until the Lantern Festival. The hotel provides photo and photo services (guest photo washing fee self-care).

2. Hang gypsophila on the plants outside the hotel, stand a large pot of kumquats on both sides of the hotel’s main entrance, and hang red lanterns on the ceiling. Colorful flags are hung diagonally on the outer lawn.

3. A banner "XXX Hotel wishes the people of the city a happy New Year" is hung at the gate.

4. The basalt stones on both sides of the gate are pasted with the couplets "Golden Cup Drunk Universe" and "Jade Rabbit Welcomes the New Year" and "Congratulations on the New Year".

5. Paper-cut patterns of the Year of the Ox are pasted on the glass doors on both sides of the hotel lobby

6. Arrange two staff members (the pair selected by the Human Resources Department) at the front entrance of the hotel, wearing Wearing a calf costume and a calf headgear, he is responsible for distributing balloons (one) and fruit candies (2 pieces) to children under the age of 10 who come to the hotel to dine.

7. Balcony railings on the third and fourth floors Place colorful flags.

Case:

Hotel and restaurant Spring Festival promotions:

1. Spring Festival packages: Lots of benefits, lots of surprises, "Good Luck and Good Luck" launched during the Spring Festival. Package

Catering: 666 yuan/table (including service charge, only in the restaurant on the third floor)

Room: 288 yuan/room.day (including two breakfasts)

Entertainment: 12:30-16:30 Free private room for 3 hours 16:30-02:00 Free private room for 2 hours

Guest rooms: 20 per day from New Year's Eve to the 15th of the first lunar month A special discount standard room is 208 yuan/room.day

Anyone who stays in a special discount standard room will receive an exquisite Spring Festival gift

New Year’s Eve (18:00-21: 00) "Auspicious" New Year's Eve dinner is launched:

588 yuan/table 688 yuan/table 888 yuan/table

Launched on New Year's Eve (21:00-12:30)" Fugui's "New Year's Eve Dinner"

RMB 888/table 1,080 RMB/table 1,288 yuan/table

(0:00) Complimentary auspicious dumplings

Order a meal If you spend over 1,000 yuan, you will get a free large pillow (the pillow is worth about 20-30 yuan. Pillows are one of the essential supplies for office workers and home life. Free pillows are more practical for customers). Hide mascots of different zodiac signs. In the pillow, guests can use this mascot to exchange for corresponding prizes at the front desk. The corresponding prize for the mascot whose zodiac sign is rabbit is a fashion desk calendar, and the other zodiac mascots are all a Little Chinese Knot

During the Spring Festival The banquet hall launches the Spring Festival set menu

Golden Jade Banquet: 688 yuan/table

Fortune and Auspicious Banquet: 788 yuan/table

Five Blessings Banquet: 888 yuan/table

The Spring Festival is the golden season for sales in the catering industry. Merchants all understand this truth. However, the characteristics of Spring Festival consumption change every year. Whoever can discern the opportunities and seize the hot spots will be the winner from a micro perspective. This is true from a perspective, but from a macro perspective, how to coordinate planning, guide consumption, create hot spots, and do a good job in the "Lunar New Year Project" is a big article.

　2. "Special Valentine." Festival, warmth and sweetness, XXX is given to you!"

Activity content: On Valentine's Day, the first day of the Lunar New Year, all expensive dishes will be discounted at 20%, and couples will receive sweet gifts for consumption.

Explanation: Gifts can be chosen to be commemorative, allowing consumers to collect them, or even customized exquisite small gifts. Consumers must be able to think of XXX when they see this gift. No other activities will be conducted on that day.

3. "Spring Festival money-grabbing campaign to get good fortune in the New Year"

Activity content: During the event, if each table spends 100 yuan or more, you can personally grab money. Grab your wealth and grab your excitement!

Explanation: The purpose of this activity is to activate the atmosphere in the store and make customers feel that the activities in the store are thoughtful and have good meaning during the Spring Festival. You can prepare a small jar first, the mouth of the jar can be smaller, and put coins in the jar. The face value of the coins is mainly 1 jiao and 5 jiao, but some 1 yuan should also be put in. Experiment repeatedly on your own and strive to get the best results with the least amount of money. (This activity cannot be participated in at the same time as other activities).

4. "You spend, I give you "money""

Activity content: During the event, all customers who enter the store for consumption will receive two exquisite hot-pot dishes per table!

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Explanation: The "cai" in "cai" is the homonym of "shabu-shabu". The two complimentary dishes should have a name related to "wealth" to highlight the novelty.

5. "On the fifteenth day of the first lunar month, delicious Lantern Festival is given to you."

Activity content: On the fifteenth day of the first lunar month, as long as you come to our restaurant to dine, every customer at each table will receive a free gift from our restaurant. A portion of delicious Yuanxiao. Let you feel the warmth of XXX on the night of the Lantern Festival.

Explanation: The purpose of this activity is to enhance the image of the restaurant in the minds of customers and deepen the customer's good impression of the restaurant. In terms of Lantern Festival, you can prepare some products with consistent prices and good taste in advance.

While restaurants launched product promotions for the Lantern Festival and Valentine's Day, hotels, hotels, and bars also lost no time in launching various "reunion banquets", "lover packages", and "candlelight dinners" , some bars also launched Valentine’s Day dance parties. In addition to giving away Lantern Festivals during the reunion banquet, the restaurant also makes colorful Lantern Festivals that symbolize reunion and auspiciousness for takeout, and offers roses, chocolates and red wine for dining, as well as multiple levels of reunion banquets, couple's packages, and candlelight dinners.

Western food has always been the protagonist of Valentine’s Day catering, and this year’s Valentine’s Day catering market is no exception. Although Valentine's Day is still several days away, some Western restaurants have taken action early. Some restaurants have already displayed banners such as "2.14 Valentine's Day Couple Set Meal" and "Warm and Romantic Candlelight Dinner". The swaying candlelight, delicious hand-grilled rice and cold meals will make people feel great and experience the sweetest Valentine's Day event. For this reason, their western restaurant launched the "Love for a Lifetime" romantic Valentine's Day candlelight dinner. The restaurant can also launch the "Love in Love Tree, Love in Haagen-Dazs" event, which will serve guests the world-famous Haagen-Dazs ice cream. During the Lantern Festival, the restaurant will also serve five kinds of homemade stuffed Yuanxiao to guests.

The theme slogan of the Lantern Festival event

1. Carry forward Chinese civilization; build a harmonious society

2. Explore the cultural heritage of xx; build the hometown of xx in China

3. The new beauty of the three-thousand-year-old city; the mystery of the five-hundred-step long street

4. Meet at xx to shoot tigers; experience the folk customs of the ancient city

5. Carrying the festival traditions; Sing the brand of lantern riddles

6. Dragons and lions leap, guess lantern riddles, and celebrate the Lantern Festival

7. Carry forward the traditional national culture

8. The fifteenth day of the first lunar month has beautiful and rich lanterns The spiritual life of the masses is filled with gongs and drums and the Lantern Festival

9. I wish the people of the town a happy new year, all the best, family joy, and good fortune

10. Celebrate the New Year with joy and joy. Celebrating the Lantern Festival

11. Celebrating the New Year and creating new trends to promote harmony

12. Take the people’s yearning for a better life as our goal!

13. Our civilization has a new look, *** celebrate the New Year and welcome the World Expo

14. Civilized city, festive festivals, good life

15. Build a moderately prosperous society in an all-round way , Comprehensively deepen reforms, comprehensively govern the country according to law, and comprehensively and strictly govern the party

16. Excavate folk customs and culture and enhance the taste of model towns

17. Appreciate lanterns and create a festive atmosphere; guess Riddles, experience rural customs and customs

18. When national affairs are prosperous, riddles are prosperous; inherit tradition and promote development

19. Use culture as the connotation to enhance the taste of the city; use lantern riddles as the carrier, Enrich holiday life