Product Marketing of Inner Mongolia Yili Industrial Group Co., Ltd.

Yili Group has five major business divisions: liquid milk, cold drinks, milk powder, yogurt and raw milk, with nearly 100 subsidiaries, including 1,000 pure milk, milk drinks, ice cream, ice cream, milk powder, yogurt, cheese, etc. With multiple product varieties, production, sales volume, scale and brand value rank first in the country. Yili Jindian Milk: Born in 2006, it provides natural, healthy, safe, reliable, and high-quality nutritional dairy products, and advocates a caring and natural lifestyle. Spokesperson: Faye Wong

Yili Pure Milk: Originated from the high-quality milk source belt, strict quality management system, and full industry chain control ensure the natural purity of milk.

Yili Shuhua milk: adopts innovative LHT lactose hydrolysis technology to break down the lactose nutrition in milk and make it easy to absorb. Effectively reduce discomfort when drinking milk and eliminate lactose intolerance. Spokesperson: Li Na

Yili Guoliduo: high-quality cereal thick slurry blended with smooth-tasting milk, combined with a variety of vitamins, comprehensive nutrition to start a good morning. Spokesperson: Peng Yuyan

Yili Wei Kezi: Based on the thick taste of traditional milkshakes, fragrant ingredients are incorporated, so that the delicate and smooth milk is perfectly sublimated by the infusion of ingredients. Spokespersons: Fan Weiqi and Chen Jianzhou couple

Yili QQ Star Children's Growth Milk: Tailor-made "triple protection system" growth formula according to the special nutritional needs of children during their growth period, especially containing vitamin D, prebiotics, DHA ARA benefits Intelligent combination, focusing on the comprehensive growth of children's body and intelligence. Spokespersons: Lin Zhiying and his son Zhang Liang and his son Wang Yuelun and his daughter

Yili Infant Formula: Based on the research results of the Maternal and Infant Nutrition Research Center and combined with the different needs of the baby at different stages of growth, key nutrients are strengthened in stages to provide more Precise nutritional formula suitable for the growth and development of Chinese babies, helping Chinese babies grow up healthily and robustly. Spokesperson: Chen Jianbin, Jiang Qinqin (Zeng)

Jinlingguan infant formula milk powder: derived from research on the Chinese breast milk database, advocating scientific breastfeeding, especially adding a patented α β protein combination close to breast milk formula to give the baby better resistance force. Spokesperson: Yuan Quan

Tofel infant formula milk powder: Strictly select global resources, 100 imported high-quality milk sources. Relying on the European R&D center and many life research institutions, integrating innovative technology of moderately enzymatically hydrolyzed protein and European century-old probiotic research results, we create an innovative and comfortable formula that better meets the needs of your baby's growth. Tofel comforts the gastrointestinal tract and makes the baby cry less.

Yilixinhuo formula milk powder: specially designed for people over 45 years old, specially added with plant sterols, which can effectively regulate cholesterol levels and protect cardiovascular and cerebrovascular health.

Yiliyou Yoghurt: The fragrant and smooth milk meets the real and nutritious green apple juice. The sweet and sour taste at that moment will make you feel youthful and doubly happy. Spokespersons: Kim Soo-hyun (currently) Liu Yifei (formerly) Wilber Pan (formerly) Lin Yichen (formerly)

Yilimai lactic acid drink: active lactic acid bacteria dietary fiber, a unique dual digestion aid combination, forming a faster digestion in the body "Quick digestion" power. Spokespersons: Yang Mi, Ethan Juan

Yili Changqing: fermented from 100 pure fresh milk, rich in 3 billion unique combinations of A and BB bacteria per 100 grams, giving you a unique experience of being light. Spokesperson: Gao Yuanyuan

Yili Ice Factory: Yili Ice Factory adds fresh fruit pulp and juice to its products, which not only brings a refreshing taste, but also adds a vitality experience. Spokesperson: Peng Yuyan (currently) Zhang Han (formerly) Zheng Shuang (formerly) Yi Jianlian (formerly)

Yili Ranch: Yili Ranch is a leading brand of milk ice cream, focusing on the innovation and enrichment of pure milk ice cream. Spokesperson: Guilun Magnesium

Yili Qiaolezi: Fragrant chocolate mixed with smooth and sweet milk, paired with sweet and sour jam, embellished with crispy nut particles, the rich taste brings you the most perfect taste bud experience, every bite It’s all about the perfect taste, this is Qolaz.

Spokesperson: Angelababy (now) Lin Gengxin (now) Luo Zhixiang (former) Angela Chang (former) Yili QQ Star sponsored "Where Are We Going, Dad 2": Yili QQ Star put forward the slogan "Growing better, dad is more assured", this sentence is grounded Qi'er's advertising slogan emphasizes the "growth" theme of the program, which is very consistent with the purpose of the program. The concepts of "growth", "health" and "care" promoted by the brand are also highly consistent with the theme of the program "Where Are We Going, Dad".

Shuhua milk implant "Transformers" series: lactoferrin type nutritional Shuhua milk, which is rich in lactoferrin, which can make the human body stronger after drinking it. This feature is consistent with the power and majesty of the robots in "Transformers". Presumably this is also one of the reasons why Nutrient Shuhua Milk can be embedded in the video. As DreamWorks said, "This is a large-scale, high-quality international marketing for a Chinese brand."

Shuhua milk implantation in the American TV series "The Big Bang Theory": and in "Transformers" Different from the implantation, this time Yili Nutrient Shuhua milk highlights a special function - for patients with lactose intolerance, and Leonard happens to be a patient. The implantation technique is clever, closely integrated with the plot, humane and reasonable, and has been highly praised by netizens and consumers.

Yili named "Running Brothers Season 2": In RUNNING China Blue, the 2015 Zhejiang Satellite TV blockbuster resource bidding meeting, Yili won the naming rights for the second season of "Running Brothers" for 216 million. This resource The base price is 120 million yuan. At the 2016 Zhejiang Satellite TV Ace Resource Promotion Conference, Yili finally won the bid for the naming rights of the "Running Brothers Season 4" program at a price of 500 million yuan after 29 rounds of bidding.