Related information about smart scenic spots

In September 2015, the National Tourism Administration released the "Tourism + Internet" action plan, clarifying that by 2018, all 5A-level scenic spots in the country will be upgraded to "smart tourist attractions"; by 2020, Domestic implementation of all 4A-level scenic spots to comprehensively promote free WiFi, smart tour guides, electronic commentary, online booking, information push and other functions.

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Building "smart scenic spots" has become a new trend in the development of China's tourism industry. Many domestic scenic spots have taken the lead in actively exploring this aspect, improving tourist experience and satisfaction as a whole, and comprehensively improving their ability to respond to the growing needs of tourists in terms of service quantity, service quality, and service innovation.

The scenic spot comprehensive management platform integrates one center and four sections. Through product optimization, wireless AP, OTA docking and other smart services, the integrated operation of various systems in the scenic area is realized. The analysis and integration of data and systems are gradually improved, which solves the problem of islanding and fragmentation of previous systems and data, and truly realizes " Data visualization" and "system map" achieve the purpose of optimizing the utilization of tourist resources in scenic spots, orderly developing and protecting the ecological environment, improving tourist satisfaction and maximizing industrial benefits.

Big data analysis center. The scenic spot big data analysis system continuously collects, organizes, analyzes and stores tourist information through the scenic spot charging system and e-commerce platform. It can accurately determine the source, gender, age and other detailed information of tourists, and establish accurate user portraits for tourists. The big data analysis system of scenic spots provides data guarantee for precise marketing of scenic spots and also provides scientific basis for the formulation of marketing strategies.

The smart management part is mainly based on the scenic area comprehensive ticketing management system, hotel management system and video surveillance system to improve the efficiency of scenic area management.

The smart marketing section mainly uses the official consultation website of the scenic spot, e-commerce platform, micro-mall and other channels to promote the excellent tourism products of the scenic spot.

Smart services mainly consist of complaint assessment systems, voice navigation systems, Amap navigation and other software and programs to provide tourists with better and more personalized services.

Smart protected areas mainly realize the functions of ecological resource protection and environmental monitoring and protection in scenic spots. Protect the original ecological landscape and resources of the scenic area and promote the sustainable development of the scenic area.

The scenic spot ticketing comprehensive management system has added a face recognition function. After tourists purchase tickets through online channels (mini program ticketing, WeChat ticketing, OTA platform), they can quickly enter the park with their ID card or facial recognition, which shortens the time for tourists to enter the park, improves the efficiency of ticket checking in scenic spots, reduces detention, and reduces the risk of infection . At the same time, in view of the special factors of the COVID-19 epidemic, this year the scenic spot implemented an online real-name "contactless" ticket purchase system, making ticket purchase more convenient and safer, and also providing data decisions for passenger flow control and diversion during the peak tourist season. Optimize the system configuration of the scenic area, strengthen the security protection of scenic area information, and add new hardware equipment such as application servers, firewalls, and bastion machines to achieve searchability and traceability. At the same time, in order to prevent and control the epidemic, intelligent temperature measurement equipment has been added to the mountain gate of the scenic spot, which improves the efficiency and accuracy of human body temperature screening in the scenic spot and provides intelligent guarantee for the epidemic prevention work in the scenic spot.

Comprehensive coverage of "tourism + smart management" to achieve healthy and orderly development of scenic spots

At present, smart scenic spots have developed into full-channel, full-ticket, and facial recognition system scenic spots. Multifunctional intelligent management of actual situations.

In order to ensure the safety of tourists, the scenic spot has a huge video surveillance system, which monitors the main streets and various mountain gates in the scenic spot through more than 500 cameras, and monitors 23 different areas through the scenic IP network broadcast system. Early warning prompts are given for tourists' personal and property safety, thereby effectively preventing various accidents from occurring. If the weather is bad, the monitoring system of Xiangxue Scenic Area will remind tourists to evacuate the crowd. In the event of an emergency, visitors can broadcast information about missing persons through the Internet Broadcasting System.

On this smart management platform, a 720 panoramic system has also been established, covering the full view of major public service facilities and attractions. Visitors can enter the system through the WeChat public platform and enjoy the most beautiful scenery in the scenic spot without leaving home, such as smart B&Bs, white snow on the roof, and red lanterns filled with New Year's flavor. The unique Xiangxue is even more beautiful at night, allowing visitors to be immersed in the scene, with a sense of reality and experience that far exceeds traditional pictures.

It is understood that since 2018, scenic spots in various regions have been adhering to the construction concept of “wisdom first, open and interconnected”, following unified planning, unified platform, unified standards, maximum sharing of resources, safety, reliability, and practicality. Practical construction principles have been used to build smart scenic spots. The comprehensive management system transforms traditional scenic spot management into intelligent management, transforms decentralized management into collaborative management, transforms multi-level management into flat management, transforms extensive management into fine management, and realizes the construction of

"Smart scenic spots" is not only the future development path of China's scenic spots, but also an important strategic choice for the development of China's scenic spots under the new situation. It is believed that with the increasing popularity of "tourism + intelligent management", scenic spots will truly achieve healthy and orderly development, and at the same time, it will also bring a better playing experience to ordinary people.