Why is it difficult to walk after the net wine Jiang Xiaobai?

It may be because many people say that its market is narrow for people, and some people say that it is only selling copywriting.

The reason why Jiang Xiaobai is so popular with people, especially young people, is mainly because of its fashionable propaganda slogan and cultural characteristics, which directly abandons the middle-aged and elderly market and directly enters the young people market which is still in the blank stage. Because its unique slogan directly hits the young people's hesitation psychology, it quickly opens the market once it is launched, making people feel the unique characteristics of this liquor.

Jiang Xiaobai can quickly beat his competitors and dominate the market because of his interesting and thoughtful copywriting. Young people think that it represents their own personality and attitude towards life, and winning is above marketing means. However, the product will focus on marketing, which will only make the product on fire for a while, because it is not excellent in taste, especially in the same price of liquor, which is even worse. After many young people have drunk it once, they will not continue to favor it.

observation of young people in some coastal provinces shows that the substitution of wine for liquor is obvious now. From the perspective of the future development of liquor, it is still difficult to determine whether young consumers can change their attitude towards liquor with their age. Therefore, it is still an urgent step to expose young consumers to liquor.

However, the road to rejuvenation of liquor does not mean that we only rely on marketing. First, this market is somewhat narrow, with low frequency of consumers, low consumption and limited market size. "And in the long run, it is necessary to make a technical breakthrough to make liquor comfortable and reduce discomfort." Cai Xuefei believes that efforts in this regard may be more important for the healthy and low-alcohol liquor. In addition, in terms of channel innovation, traditional liquor should also adapt to the online shopping habits of young consumers.