How helpful will building an e-commerce platform in rural areas be for rural development?

In recent years, the country has been promoting the rural revitalization strategy and advocating the revitalization of rural industries. At present, agricultural modernization is a shortcoming of the "synchronization of four modernizations". The upgrading of my country's traditional agricultural development model lags behind, the application of information technology in rural commerce and other fields lags behind, and there is a clear lack of support for the development of new Internet agricultural models such as rural e-commerce.

my country’s rural areas are vast and rich in various high-quality food crops. However, due to the fact that many areas are located in remote mountainous areas, with underdeveloped transportation and limited information, high-quality crops and specialties in many areas cannot be promoted and can only be produced and sold by themselves, making it difficult to develop on a large scale. At the same time, in developed areas, people have higher and higher requirements for the quality of life, and they are increasingly willing to choose various types of pollution-free, green and environmentally friendly agricultural products. Due to the lack of smooth transportation and information, supply and demand cannot be matched in time. On the rural supply side, high-quality agricultural products often have no market, resulting in a backlog; on the urban demand side, high-quality life cannot be met.

An e-commerce platform is a platform for companies or individuals to negotiate online transactions. It matches supply and demand through the Internet, provides both parties with a place for online transactions, and greatly improves the efficiency of commodity transactions. For many rural areas with inconvenient transportation, it is not practical for customers to continuously inspect the cultivation of agricultural products. Through the e-commerce platform and the use of the Internet, the entire production process of the product is recorded and displayed to customers live, which can effectively allow customers to trade with confidence. At the same time, the massive customer resources on e-commerce platforms have also greatly expanded the sales of rural agricultural products. For farmers, with the help of e-commerce platforms, what they need to pay more attention to is ensuring the quality of their products. If the quality is good, they will not worry about the lack of sales.

? By developing e-commerce platforms in rural areas, the problem of exporting rural products can be effectively solved. At the same time, in the process of platform development, the use of transaction feedback data for analysis can better provide feedback on points that need to be improved and optimized. This has a good guiding role in the industrial optimization and adjustment of agricultural products, so that agricultural production is no longer blind. To avoid the situation of "low price of grain hurting farmers".

?Rural e-commerce is a new format for the circulation of agricultural products and the sales of agricultural production materials. It is also an inevitable choice for innovating rural business models, enriching rural business services, and improving the modern rural market system. It is also an important step in transforming the way agricultural development It is an important means and an important carrier for implementing targeted poverty alleviation. It has a significant role in adjusting the agricultural structure, increasing farmers' income, and releasing rural consumption potential. Therefore, vigorously developing rural e-commerce platforms will have an immeasurable role in promoting rural development.