Do you know which domestic car brand has reached the pinnacle of marketing methods, leaving other car companies in the dust?

In the automotive industry, who has the most profound marketing skills? It must be the SAIC Motor Corporation. Among the SAIC Motor Corporation, its eldest disciple SAIC MG is the most powerful, with both marketing methods and ideas. It leaves other car brands far behind. In the past, a news went viral on the Internet. You may have seen it. A MG 4S store in Qinhuangdao advertised on local taxis. As a result, the price was missing ten thousand words, and 129,800 yuan became 12.98 yuan. As a result, it attracted A group of aunts and uncles surrounded the 4S store, clamoring to buy a car. The salesperson was forced to lose control of his emotions by the aunts and uncles, and covered his face in pain. It was once on the hot news.

The MG 4S store also quickly came out to clarify, saying that it had dealt with the relevant marketing manager seriously, and based on the concept of honest management, it was willing to actually take out a car for a price of 129,800 yuan. For sale, it sounds like it is really the conscience of the industry, but who would have thought that a new video would be released the next day. In the video, the originally aggressive aunt became friendly and smiling, and there were people on site giving instructions. At first glance, it was The staged photoshoot finally attracted the attention of relevant departments and was investigated and evidence collected. Some people lamented that the MG 4S store was so good at acting, but in fact this was just a step below MG's marketing skills. Just over a month before the incident of buying a car for 13 yuan, a news about a modified car racing on a high-speed train was also on the hot search. A black car drove side by side with the moving high-speed train for a minute. Not long after the news came out, Ming Jue He jumped out and claimed his car. His words revealed his deep pride

Moreover, Mingjue said he was abiding by the law, but he was very honest and even spent money to buy it. A hot search revealed that attentive netizens discovered that MG’s promotional slogan was printed on the car. It turned out that this was another self-directed and self-acted marketing event. Faced with doubts from netizens, MG simply stopped acting and directly spent money to sponsor. After buying a high-speed train, MG VI launched a new model, the MG VI High-speed Rail Edition. This operation has really attracted the attention of the majority of car owners.

In addition, MG has a lot of dark marketing history. Previously, MG proposed a concept called Running Hormone. Not long after, it began to angrily criticize Mazda, saying that Mazda had copied its own design. After refuting Mazda The target is again the mid-range exhaust modified by the privately-modified Ferrari Ferrari, which has also become a hot topic for the MG VI. There is also the reduction of configurations that shocked consumers. After the promotion, many configurations were launched, and all of them were No, there is a very small line of text assistant on the official website. The manufacturer can change any part of the vehicle at any time without prior notice.

The reason why MG is keen on such inferior marketing methods starts with its development history. MG, which originated in the United Kingdom and was founded in 1924, can be regarded as having a relatively long history in the automobile industry. In the 1970s, the UK encountered a cold winter in the automotive industry, and MG was not immune. It lived a homeless life, had countless fathers, and even directly sold other people's cars with different logos. matter.

In 2006, MG had a new father. This time it was taken over by Lanjing Automobile Group. MG also had a Chinese name, MG. A year later, SAIC acquired Lanqi and became the new father of MG. In the eyes of many people, SAIC just bought an empty shell. MG at that time did not have any eye-catching products or automotive technologies. MG itself was also very anxious. You couldn't keep up with the products. What should you do? I can only rely on hot-button marketing, and I will follow whoever is popular. After so many years of humiliation, I have endured it, and it doesn’t matter if I am shameless

In fact, in the automobile industry, it is always the case. Let the product speak for itself. As long as the car is well-made, customers will naturally buy it. Instead of spending all your energy on these fancy and vulgar marketing messages, it is better to spend more time studying how to build a good car.