Shandong football changed its banner, and the 23-year Luneng Sports era came to an end

Seven months ago, at the Shanghai Hongkou Football Stadium, Shandong Luneng Taishan, which held a one-goal advantage in the first round, failed to withstand Shanghai Greenland Shenhua's desperate counterattack. In the last 30 minutes of the away game, they lost three goals in a row and ended up with a score of 1-3 in the two rounds, regrettably missing out on the championship.

Fifth place in the Chinese Super League, runner-up in the Football Association Cup, and top 16 in the AFC Champions League. This is the record left by Shandong Luneng Taishan in the 2019 season.

They have been disappointed in the FA Cup finals for two consecutive years. In the past six years, they have only won one FA Cup and one Super Cup. Even the runner-up in the Chinese Super League was a thing of the past seven years ago. It is enough to imagine the sadness of thousands of Shandong fans at the Hongkou Football Stadium. They will definitely hope to make a comeback in the difficult 2020 season.

But now, as the start of the 2020 Chinese Super League in Dalian and Suzhou divisions approaches, the first thing Shandong fans will welcome is not the presence of Hao Junmin and the others, but the curtain call of the old era.

On the afternoon of June 30, Shandong Electric Power Company signed a framework agreement for the equity transfer of Luneng Sports with the Jinan Municipal People’s Government. After controlling and operating Shandong Luneng Taishan Club for 23 years, it will serve as the State Grid Shandong Electric Power Company. Luneng Sports, a wholly-owned subsidiary of the company, will transfer part of the equity of the football and table tennis clubs to the Jinan Municipal People's Government, and the Jinan Municipal People's Government will authorize relevant enterprises to take over the shares, forming a diversified pattern of club equity.

This also means that the Luneng era of Shandong football and table tennis has come to an end. As a veteran team in Chinese football, Shandong Luneng Taishan Football Club may have a new name and structure in the future. , appeared on the Chinese football field.

According to the "Jinan Times" report, according to relevant agreements, "State Grid Shandong Electric Power Company will transfer 40% of the equity of football and table tennis clubs to Jinan Cultural Tourism Group for free. Including football and table tennis clubs , youth training management responsibilities and the Brazilian Sports Center will also be included. "After the five-year transition period, Jinan Cultural Tourism Group, as the controlling party, will form its own club team.

According to information from "Tianyancha", the original equity structure of Shandong Luneng Taishan Football Club Co., Ltd. was State Grid Shandong Electric Power Company holding 69.31 shares and a subscribed capital contribution of 48.517 million yuan. Luneng Group Co., Ltd. holds 30.69 shares and contributed RMB 21.483 million.

As for Jinan Cultural Tourism Development Group Co., Ltd., which was established in June 2017, it is affiliated to the State-owned Assets Supervision and Administration Commission of Jinan Municipal People’s Government and is a wholly state-owned company with a registered capital of 1 million.

Half a month ago, Jinan Cultural Tourism Group held a signing ceremony for multiple projects at Shungeng Villa. The main industries include cultural tourism towns, theme parks, live broadcast bases, food cities, and health care industrial parks. , tourist resorts and planning and design, etc.

In February this year, Xiu Chunhai, Secretary of the Party Committee and Chairman of Jinan Cultural Tourism Development Group, said in an interview: According to preliminary calculations, the overall loss caused by the epidemic to the group was nearly 300 million yuan. "This year we will We will intensify efforts in all aspects to make up for losses and create new benefits as much as possible.”

It is true that the divestment of the sports business by State Grid Shandong Electric Power Company is one of the steps in the restructuring of State Grid’s business. Three months ago, when the Central Commission for Discipline Inspection and the State Supervision Commission published the “Notice on the Progress of State Grid’s Third Round Inspection and Rectification” on its website, Luneng Real Estate, a wholly-owned subsidiary of State Grid, became the focus of public opinion.

Some insiders said that Luneng Group’s real estate business may be divested and reorganized, that is, it may be integrated with the real estate-based platform under the State-owned Assets Supervision and Administration Commission. Obviously, from real estate to football, this integration model is the same.

Regardless of the future, Shandong football will usher in a new era.