What festival is 6 18?

6 18 is not a holiday, but a celebration day in JD.COM.

1June, 99818th, Liu started a business in Zhongguancun and established a company. June is the anniversary of JD.COM, and June 18 is the anniversary of JD.COM. On the anniversary month, JD.COM will launch a series of large-scale promotion activities, with "flaming June" as the promotion point, among which June 18 is the largest promotion day in JD.COM.

On this day, netizens in China will set off a shopping frenzy, which means that what we call 6 18 is not a festival or an anniversary. However, local supermarkets, major e-commerce, manufacturers and websites did not want the market to be taken away by JD.COM, so they started their own 6 18 activities.

6 18 Activities in recent years

1, 2020

On May 25th, 2020, the 2020 JD.COM 618 conference with the theme of "Live up to every love" announced the official opening of JD.COM 618. In addition to hard-core advantages such as new products and promotions.

During the Global Mid-year Shopping Festival on June18, 2020, in order to cope with the strong demand of consumers for quality services under the background of consumption upgrading, JD.COM comprehensively stepped up efforts in the whole scene covering consumer service needs, such as omni-channel service experience, quality service, health management and life service, which can be called "the best service experience in history".

202 1 year

On June 6th, 20265438, the "20021JD.COM 6 18,18 Anniversary Celebration" was launched in full swing. JD.COM once again performed strongly, and its air conditioners and laptops performed even better, both of which achieved the latest Guinness World Records TM honor of "selling the most air conditioners on a single online platform within 24 hours" and "selling the most laptops on a single online platform within 24 hours".