Xiaomi tableware slogan

A good name is the most direct marketing method of an enterprise, which contains a lot of knowledge. It is best to reflect the company's characteristics, catchy and easy to spread.

When you really can't think of a name, many people will directly use their own name as the brand name. For example, McDonald's, Disney, Panasonic, Chanel and many other big MAC companies are named after their founders.

If Xiaomi has not yet been born, Xiaomi is still the edible millet, but after Lei Jun turned Xiaomi into a mobile phone, Xiaomi officially became one of the pronouns of smart phones.

Xiaomi Company is one of the famous mobile phone manufacturers in China, and its mobile phones and various electronic products are welcomed by many users because of their excellent performance and high cost performance.

But the brand name of such a big brand is very common, called "Xiaomi", which seems a bit simple and rude. Is this simple and rude naming method good or bad?

There is also an interesting story about Lei Jun helping the company to name Xiaomi:

On April 6th, 2 0 1 1 The earliest 14 people of Xiaomi Technology Entrepreneurship Team got together and drank a bowl of millet porridge in the morning. It is said that this bowl of millet porridge was cooked by the father of co-founder Li Wanqiang at 5 o'clock in the morning and delivered to the company.

Xiaomi is the staple food of China people, and everyone can't live without it. When it comes to it, we feel close. Finally, the company decided to call it Xiaomi Company.

Then, someone once asked the story behind Xiaomi. He once explained the origin of the company name in Weibo, Tencent. He said that Xiaomi wanted to be a mobile Internet company, and he had to complete the impossible task.

Xiaomi's fame comes from the English word "mobilenet" of Mobilenternet, referred to as M. There is also the acronym "Mission Impossible", which means to complete the mission impossible.

Xiaomi's logo is a "mi", which is the abbreviation of mobile Internet, which means Xiaomi is a mobile Internet company.

In addition, Xiaomi's LOGO is a reverse word, missing a point, which means that Xiaomi should save a little heart for our users.

Lei Jun once said in Weibo: "A grain of rice is as big as Xumishan". The allusion of this sentence comes from a story in Agama. People remember that the power of wearing a small grain of rice is equivalent to a Xumi Mountain, which can calm the turbulent river instantly. It also contains the meanings of "following the trend" and "moving with the weather".

When Lei Jun named the company "Xiaomi", did he also hope that his Xiaomi company could have the magical power of rice grains in the hands of Buddha and put them into today's turbulent Internet lake to instantly calm the wave?

It can be seen that the origin of the name Xiaomi mobile phone is still very deep.

At the same time, this impossible task, which Xiaomi has really achieved, is to become the number one mobile phone manufacturer in the global market.

In fact, not only Xiaomi, but also the names of other mobile phone brands are very meaningful. Let's have a look!

Huawei-"China is promising"

The Internet market is basically monopolized by foreigners. When President Ren, who was born in the army, was named, Joey saw the slogan "Care about China, Make a difference" on the wall and named it Huawei one by one. Domineering?

Meizu-"Charming Family"

It is said that in the StarCraft game which was popular all over the country in 2000, there were Terrans, Lus, Elves and Meizu (ducks and ducks thought it was a bit fake). Charm also means likability, and Meizu can also be a charming family.

Vivo-the cheers of "Weil"

Vivo originated from ancient Latin. Everyone gathered together to throw flowers and gave a "loud cheer" to express their respect for the heroic achievements of Caesar and Octavian. Vivo comes from this!

Hammer-"Craftsman in the Age of Smartphone"

The English name "Artisan" of Hammer Company is a combination of "Smart" and "Artisan", which means "craftsman in the era of smart phones". Of course, on the other hand, the "hammer" also represents the hammer used by Mr. Luo when he smashed the water tank in front of Siemens China Headquarters.

Cool God-Waiting for God

At the early stage of the release of The Great God, as if it were agreed, the stars took "Waiting for the Great God" as the Weibo Declaration, and the people who ate melons could not help wondering: "Who is this great god? The topic of "opening innovative marketing model" and "waiting for the great god" is on fire, which means that Cool is also on fire.

We have many enthusiastic entrepreneurs who think that the name of the enterprise is not important, it is just a title, and the product is the important part.

As we all know, in the eyes of powerful enterprise founders, a good enterprise name has become half the success of an enterprise.

Master Lin believes that a strong name will make a strong brand, and a good company starts with the brand name.

It not only recognizes the importance of a good name to an enterprise, but also thinks that enterprises need to pay attention to brand building and construction. An enterprise can only be regarded as a real new enterprise and a successful enterprise if it has a brand that consumers are familiar with.