Briefly describe the characteristics of advertising slogans

1 Single information and rich connotation?

Advertising slogans usually use one or two complete sentences to express a message or an idea. The information is simple and easy to understand, and there is not much information that the audience needs to remember and understand carefully. Rich in connotation, it is not only the cognition, affirmation and conceptual expression of advertising information, but also the representation of a cultural phenomenon, the advocacy of a lifestyle and the establishment of a value system. ?

The two sentences are short, simple and fluent. ?

Advertising slogans should be short and easy to remember, so as to form a certain degree of imprint in the minds of the audience; Want a shape?

In sentence patterns, besides being short and easy to remember, it is easy to read and spread. In order to make advertising slogans become popular words in people's daily life, advertising slogans should also have a simple colloquial style. Because colloquial style can make advertising slogans as smooth as everyday language. Therefore, short sentence patterns, simple wording methods and smooth phonological effects are one of the main formal characteristics of advertising slogans. ?

3 Repeated use, impressive. ?

The characteristics of advertising slogans are not changing but unchanging. It is a sentence in which enterprises, goods and services appear in all kinds of media and advertising works with the same appearance, even the same position and the same writing style during the whole process in advertisement operation. It has long attracted audiences with the same idea, the same image and the same points of interest. In repeated appeals, people are left with a consistent, individual and deep impression.