3 15 party revealed that Burger King revised the shelf life, 15 revenue in China100 billion. Why?

Burger King is actually a big bully, relying on his well-known foreign brand. Even if the shelf life is modified, there will be no big problem. Opening a chain store in China with a revenue of100 billion doesn't mean that they won't do these fake and shoddy things. Anyway, they don't eat it themselves, and customers don't know if the shelf life has been revised. How did Burger King make a profit, contrary to its slogan? Taste is king, food is fresh? .

0 1, Burger King changed the shelf life. Reason: The turnover was miscalculated, and the products sold by Burger King were relabeled after they were sold out, which was similar to KFC. They were all hamburgers, fried chicken and French fries. This kind of food is basically semi-finished, pickled and then transported to the store for refrigeration, including bread. Therefore, these semi-finished products only have a shelf life of two to three days. Once thawed, they must be sold out in China within three days. The date on the package also shows two or three days. Many hamburger shops in Nanchang have changed their shelf life because consumers can't reach their estimated quantity, resulting in unfrozen fried chicken and unpackaged bread not being sold. Food waste disposal will increase the cost and affect the turnover of the whole store. To put it bluntly, the store manager's dividend will be much less, and the employee bonus will also be reduced. They can only change the shelf life before selling. After all, these foods are unlikely to go bad in two or three days. If you don't check it, I guess they modify the shelf life every day and reprocess and sell the expired things.

02. Modifying the shelf life is the default of the headquarters. I believe some people will think that the revision of the shelf life is only carried out by individual store managers without authorization, and has nothing to do with the headquarters. This behavior has been exposed by the manager of Causeway Bay in Nanchang, and the headquarters also knows that the shelf life of Burger King food has been revised, and the expired bread has been re-labeled with a new date before being sold. Obviously, the headquarters has acquiesced in every branch to do so. If it weren't for this survey, I don't know how many people eat expired bread. Burger King also opened in China for 15 years, and even tampered with expired bread. Even if there is a lot of expired bread, according to its domestic income, it will only cost 9 Niu Yi cents to scrap it. To modify the shelf life for these petty profits, isn't this smashing your own signboard? I still think that even if it is exposed, there are still people who patronize Burger King. Therefore, the time of expired food has been unscrupulously modified.

03. In addition to modifying the shelf life, Burger King is short of gold and beams. Maybe it's because Burger King has earned too much in recent years. He thinks that his shop can do whatever it wants, and it is often short of money. I tried several times in Guangzhou. A three-layer cheeseburger only gives one slice of cheese, and the beef is pitiful. The price is much more expensive than other brand stores. Even if you complain to the store manager, you won't change it again, and you will have an attitude of eating without eating. It's annoying enough just to change the shelf life. Even hamburgers can cut corners, or the clerk deliberately put less. This unscrupulous merchant has long since closed down. I haven't been there since I ate it once. Jerry-building doesn't taste good. Now the shelf life has been revised, but this time I smashed the signboard myself.