Does qiaqia melon seeds have anything to do with fool melon seeds?

Wuhu, Anhui 1972. At that time, 35-year-old Nian Guangjiu was determined to learn the skills of frying melon seeds from his neighbor Master Xiong, so he switched to selling melon seeds. In that era when there was no advertising awareness and no marketing concept, every time Nian Guangjiu sold a pack of melon seeds, it was necessary to put another handful of melon seeds into customers' hands. Because of this move, the vendors nearby said he was a fool, and he simply called himself a fool.

But it's not stupid to be nine years old. He thinks of small profits but quick turnover. Second, the nickname "fool" has spread, which is tantamount to advertising yourself, and business will be booming. Seven years later, the first generation of roasted seeds and nuts brand fool melon seeds in China was born, which was followed by the title of the first vendor in China, Nianguangjiu.

Basic information

After 16, when fool melon seeds was founded, it also entered the market with melon seeds, but it was different from fool melon seeds. The company has created a new technology, the main selling point is "cooking" sunflower seeds, and the production process has been controlled to be more large-scale, mechanized and standardized.

You may be familiar with this company. It is called "qiaqia Xiangguazi". In the FMCG market, it is nothing new to replace old characters with new ones. Facing the "roasted seeds and nuts predecessors" in Anhui Province, qiaqia's market dominant position is phenomenal.