Corporate culture of Guizhou Shenying Suit Co., Ltd.

Value goal:

To consumers: provide high-quality products and spread fashion concepts

To customers: win-win cooperation ***Grow together To shareholders: highly responsible Long-term returns

To employees: learning and training to achieve self-development To society: focusing on public welfare and giving back to the public

Management goals:

Management philosophy - scientific and market-oriented , Systematization

Talent concept - wide area, specialization, professionalism Quality concept - globalization of standards, product equals character

Product concept - product strategy branding , design and fashionable service concept - customers first, integrity first, formulate development strategies from a cutting-edge competitive perspective, strengthen the construction of a learning corporate culture; use innovative methods, integrate effective resources, and use 5 to 10 years to become China's and the world's leader in professional apparel manufacturers.

2012: Top Ten Chinese Apparel Brands

2020: Famous Apparel Brands in the World

Build the core of Shenying Culture with integrity; strengthen the industry with Xingbang is the mission of Shenying; use the corporate spirit of learning, communication and self-transcendence to build a century-old Shenying brand, and use it to become the leading brand of clothing in China and the world in 5 to 10 years. It has ambition, vision, thinking and character< /p>

Mind: as broad as the sky (the broader the mind, the broader the career)

Visibility: as high as an eagle (climbing high and looking far away, lifting weight is as light as light)

Thinking: like the eagle Agility (forward thinking and innovative ideas)

Character: Noble as Hada (pure, flawless, frank and sincere) Behavior identification: Where is the free condor?

Confidence shows leadership style!

Freedom to release your true self!

Be proud and live a heroic life!

Visual Identity: Blue Condor Where is the blue?

Blue represents: natural beauty, freedom, freedom and confidence. Blue is the soul of fashionable life.

Blue is the symbol of the condor, which means integrity, tolerance, confidence and care. Blue is the sky.

The Spirit of the Condor------The Condor fights in the sky and the plateau vibrates with the mighty wind

Through the twists and turns of the canyon, it searches!

Break free from the clutches of the vine, it seeks!

It is not satisfied with the constraints of narrow passages!

It is looking for opportunities to rush through the air!

Even if it is a cliff!

Even if it is a violent storm!

Even if it is a huge storm!

It is still flying high!

Spectacular eagle posture

Fight against wind, rain, thunder and lightning!

In flight

Show the condor’s vitality!

The spirit of the Divine Eagle and the national spirit of the western region is the spirit of pursuing one percent hope with 100% effort. It is a spirit of perseverance, facing difficulties, daring to innovate, dare to reform, and pursuing excellence.

North Slope Principle: The North Slope of Mount Everest is the steepest, most dangerous, most difficult, and shortest climbing route. Climbing Mount Everest from the north slope can save climbing time, lead peers, and also create achievements. The spirit of the condor that is unyielding and faces difficulties, success will be even more exciting! (1) "Eagle" Culture

Eagle's cultivation: Eat and sleep in the open air, be in the dust of the world, have the sun and the moon in mind, climb to higher goals, remain infatuated, have high morale, and never be discouraged, in a limited life Pursuing infinity...

The connotation of the eagle: flying in the fertile fields, fighting in the sky, excellent quality, strong will, and ambition as rock. Like an arrow leaving the string, it goes straight to the target, always proving that it is the spirit of the sky and the master of the land...

The quality of the eagle: going through frost and snow, facing hardships, despising peaks, overcoming hardships and dangers, and fighting with thunder and lightning Team up with hurricanes to strengthen your qualities, hone your skills, and persevere...

The nature of an eagle: courageous, resolute, quick, with a broad vision and keen insight, in the vast blue sky , sometimes as quiet as a virgin, sometimes as active as a rabbit, constantly circling and searching, looking for opportunities...

(2) Shenying's "Ten Honors and Ten Disgraces"

Corporate Value and Personal value is an integrated unity. Personal value obeys and serves corporate value. Corporate value is greater than personal value, and human value is greater than the value of things.

Be proud of protecting the interests of the Divine Eagle, and be ashamed of damaging the interests of the Divine Eagle;

Be proud of the responsibility of the Divine Eagle's cause, and be ashamed of having the interests of the Divine Eagle;

Be proud of being active, friendly and harmonious, and be ashamed of negativity, neglect and indifference;

Be proud of self-reflection and self-discipline, be ashamed of being acrimonious and alienating;

Be honest, pragmatic and efficient Be proud of it, and be ashamed of breaking promises and asking for humiliation;

Be proud of having the courage to take responsibility, and be ashamed of trying to find reasons;

Be proud of working together to advance learning, and be proud of having the courage to take responsibility. It’s a shame to be behind if you don’t seek progress;

Be proud to go all out to perform, and be ashamed to do whatever you want;

Be proud to be virtuous and grateful, and be moderate in following the wind. Shameful;

Proud to be far-sighted and considerate of the overall situation, and ashamed of being selfish and short-term. Result in advance, self-reduction; seriousness first, intelligence second;

Determination first, success or failure second; responsibility first, reason second;

System first, ability People come second;