520 event design plan

520 activity design plan (5 general articles)

In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to formulate an activity plan in advance. The activity plan is based on the purpose, requirements, and methods of the activity. A written plan for arrangements in terms of , methods, progress, etc. So what does an excellent activity plan look like? The following is the 520 activity design plan (5 general articles) that I have carefully compiled. Everyone is welcome to learn from and refer to it. I hope it will be helpful to everyone.

520 event design plan 1

1. Background analysis

May 20, the abbreviation "520", the homophonic meaning of "I love you", as The first day after the May Day promotion that can be used as a hype gimmick, we plan to use the 520 concept to deeply tap the market potential that has not been tapped by the May Day event, provide a boost for sales terminals that are struggling in the fierce competition this year, and at the same time, avoid competition. Product promotion peak, during the May Day promotion and summer promotion period, it serves as a connecting link and a smooth connection. 520 - For Love Home Theme Promotion, 200 selected stores across the country are determined to implement this activity. This activity is supplemented by promotion. Media and terminal publicity to enhance brand image.

2. Activity theme

"Which bed will you sleep on this year's 520?" xx Famous Furniture Products 20xx Love Theme Promotion

3. Theme Hype

This year’s 520·Which Bed Are You Sleeping Theme Hype Promotion Table

First Phase 5 , 10 Raise issues online and offline to arouse hot spots of public opinion

The second stage 5, 13-5, 16 hype the issue and guide the issue in a positive direction

Chapter The third stage, 5, 16-5, and 20, introduces xx, describing the functions of the xx bed, its benefits for sleep, etc.

The fourth stage, 5 and 20, leads the discussion on 520 this year. Have you slept on the xx bed?

4. Activity time:

20xx, 5, 17-5, 20

5. Activity content

Take photos at the event site After scanning the QR code, you can participate in the ipadmini lottery and get the tickets. (This activity needs to be set up in the area with the highest flow of people in the city, and it is recommended to be in the bustling area of ??the city.) Prizes First Prize: ipadmini1 Second Prize: ipodnano5 Third prize in Taiwan: 10 Polaroid cameras. Purchase any xx products during the event and fill in your personal information, wedding date, location, etc. to participate in the Hummer as wedding car lottery. The winner can use a Shuanghu Hummer with the date of use. Fill in the date activity gimmick

1. Say your love loudly and win an iPad gift

2. Use an extended Hummer as a wedding car

3. Buy furniture and get free home appliances FamilyMart can do it all in one stop

6. Terminal activity execution node

The market center issues an activity plan:

The company’s promotional activity material template is issued,

Each branch held a project communication meeting: to understand, be familiar with, and master the significance and implementation points of this event, deeply understand the spirit and content of the plan, and make relevant work arrangements and publicize the event plan to the event store.

Finalization of promotional materials for each district,

Production and implementation of promotional materials for each store,

Activity execution,

Activity evaluation submission,

Matters (The company will conduct spot checks on the execution of store activities on the 5th and 9th. If this activity node is not implemented or is not implemented in place, the branch will be punished)

7. Activity Organization

Person in charge

1. Responsible for the decision-making of this event

2. Responsible for the appointment and work allocation of the working group

3 , Responsible for government coordination

Public relations team

1. Responsible for the approval of event procedures

2. Responsible for the implementation and approval of event venues

3. Responsible for the approval of floats, arches, floats, and parades

4. Responsible for event follow-up

Publicity Team

1. According to advertisements Schedule the advertising cycle

2. Produce advertising materials according to the advertising design template

3. Supervise the release and implementation of advertising

4. Temporary promotion personnel, waist drums Organizational arrangements of team members

Product Group

1. Responsible for the implementation of promotional items

2. Responsible for the statistics of slow-selling items as this special sale item

Sales team

Responsible for event product pricing

Responsible for the publicity and execution of the details of this event

Responsible for order statistics and tracking 520 Event Design Plan 2

1. Background Analysis

May 20, the abbreviation 520, the homophonic meaning of I love you.

As the first day with hype after the May Day promotion, we plan to use the 520 concept to tap into the market potential that has not been tapped by the May Day event and provide a boost for sales terminals that are fighting in the fierce competition this year. At the same time, it avoids the promotion peak of competing products and serves as a link and smooth connection between the May Day promotion and the summer promotion. Double Tiger 520 is a theme promotion for iZhijia, and 200 selected stores across the country have been selected to carry out this activity. This activity is supplemented by sales promotion, through media and terminal publicity, to enhance the brand image and make up for the brand damage caused by the 51 price war.

2. Activity theme

"Which bed will you sleep on this year's 520?"

/p>

The first phase, 5.10, raises issues online and offline, causing hot spots in public opinion. The second phase, 5.13-5.16, hypes up the issue and guides the issue in a positive direction. The third phase, 5.16-5.20, introduces Shuanghu and tells the story. The functions of the double tiger bed, its benefits for sleep, etc. The fourth phase 5.20 guides the discussion on this year’s 520. Have you slept in the double tiger bed?

IV. Activity Time

2017.5.17-5.20 (Saturday-Tuesday)

V. Activity Content

Project

How to operate

Activity content

After taking photos at the event and scanning the QR code, you can participate in the iPad mini lottery and get tickets (this activity requires Set the site to the area with the highest flow of people in the city, and it is recommended to be in the bustling area of ??the city) Prizes First Prize: 1 iPad Mini Second Prize: 5 iPod Nano Third Prize: 10 Polaroid cameras Purchase any Shuanghu during the event After filling in your personal information, wedding date, location, etc. after the product, you can participate in the Hummer as a wedding car lottery. The winner can use a Shuanghu Hummer with the date of use.

Activity gimmick 1. Say you out loud Aiying iPad gift 2. Go to Shuanghu to use an extended Hummer as a wedding car 3. Buy furniture and get home appliances for free

One-stop solution for the whole family

6. Event products

The products of this event all use the May Day promotional products

7. Terminal activity execution node

Time 5.6 5.6 5.8 5.10 5.10-5.12 5.12 5.17-5.20 5.30 The market center issues the activity plan company Promotional material templates are issued. Each branch held a project communication meeting: to understand, be familiar with, and master the significance and implementation points of this event, deeply understand the spirit and content of the plan, and make relevant work arrangements and preach the event plan to the event store. Promotional materials for each district are finalized. Each specialty store produces promotional materials and implements peripheral publicity. Activity execution. Activity evaluation submission.

Matters

(The company will conduct spot checks on the execution of store activities on May 9th. If this activity node is not implemented or is not implemented in place, the branch will be punished)

Eight , event organization

Job functions of the working group commander-in-chief 1. Responsible for the decision-making of this event 2. Responsible for the appointment and work allocation of the working group 3. Responsible for government coordination 1. Responsible for the approval of event procedures 2 . Responsible for the implementation and approval of event venues 3. Responsible for the approval of floats, arches, floats, and parades 4. Responsible for event follow-up 1. Arrange the advertising cycle according to the advertising schedule 2. Produce advertising materials according to the advertising design template 3. Supervise Release and implementation of advertisements 4. Organizational arrangements for temporary promotion personnel and waist drum team personnel 1. Responsible for the implementation of promotional products 2. Responsible for the statistics of unsalable products, as this special sale 1. Responsible for the pricing of event products 2. Responsible for this event Publicity and execution of details 3. Person in charge of order statistics and tracking

Public relations team

Publicity team

Product team

Sales Group

9. Bill of Materials

Material form, DM order, special price poster, special price ticket, lottery box quantity, specifications, completion time, remarks, responsible person

Double tiger figurines, flag-hanging floor stickers at special prices, signs, inflatable tigers, hand-held placards, advertising shirts, Gifts, gift stickers, small gifts, mineral water bottle stickers, outdoor inkjet printing, handbags, other gifts and gift collection at the information desk gift collection 520 activity design plan 3

Activity purpose:

1. Strengthen the corporate cultural atmosphere

2. Understand the voices of beauticians

3. Expand new customers

Activity theme:

520, greetings to the beautician!

Event time:

May 20, 20xx

Event content:

Beauty The store can hold your favorite beautician selection event on May 20, 520 Beautician Day, and give certain prizes and beauty store discount cards to every customer invited into the store.

Session 1: Outstanding Beautician Speech Contest (Beauticians can describe their love for the beauty industry, their life and work, their prospects for the future, and touching stories around them)

Session 2: Game session (this is a small game that both beauticians and clients play, such as Solitaire, you draw and I guess, etc.)

Session 3: Beautician canvassing session (beauty artist canvassing session) The beautician canvasses his or her group of relatives and friends to select the best beautician)

Session 4: Awards session (the outstanding beautician gives an acceptance speech and is awarded the title of 520 Most Beautiful Angel. The manager of the beauty shop issues a certificate and prizes, etc.) 520 Activity Design Plan 4

1. Activity Theme

Your Youth, My Happiness

2. Activity Purpose

1. Increase new customers through the beauty salon’s 520 Valentine’s Day event

2. Consolidate old customers of the beauty salon

3. Let more people know about us through activities Beauty salon, promote our brand

3. Event time

20xx, x month 28 - 20xx x month 5, 20xx

4. Activities objects

p>

All female customers

V. Activity content

1. During the activity, consumers in the beauty salon can enjoy free foot massages to relieve the stress on your feet.

2. Customers who enter the beauty salon can enjoy a 12% discount.

3. During the event, customers who spend more than 580 yuan will receive a bottle of facial cleanser as a gift.

4. Customers who spend more than 780 yuan in the beauty salon will receive a bottle of moisturizing liquid as a gift.

5. Customers who spend 980 yuan or more in the beauty salon will receive a free evening skin care set.

6. Customers who spend more than 1,280 yuan in the beauty salon will enjoy a 20% discount and a free set of original solution.

6. Promotion of the event

1. Promotion time of the event: June 20, 20xx - May 5, 20xx

2. Promotion method:

p>

a. Place two roll-up banners with detailed information about the beauty salon in front of the beauty salon

b. Hang a banner with the theme of the beauty salon activity on the beauty salon store.

c. Large posters can be posted nearby to promote the activities of the beauty salon.

d. Distribute leaflets near the beauty salon.

7. Things to pay attention to

1. The advertising image of the event must be designed to be very contagious, otherwise it will not achieve the effect of attracting customers, with the theme of restoring youth.

2. During the event, all employees of the beauty salon must behave in a standardized manner. They must stand and sit in a correct posture. They must agree to smile and say hello to customers when they see them. The professionalism and team strength of the beauty salon's services must be highlighted.

3. Make appropriate arrangements inside the beauty salon to make the beauty salon full of 520 Valentine’s Day atmosphere.

4. You can organize activities with nearby supermarkets or stores and use the beauty salon’s 520 Valentine’s Day coupons as gifts. 520 activity design plan 5

1. Purpose of Taobao Tmall 520 activity

1. Seize the business opportunities of 520 promotion Taobao store planning, so that customers have a sense of freshness and stimulate their consumption desire;

p>

2. Increase the number of Taobao store views and attract new customers;

3. Build the credibility of Taobao stores and enhance customer loyalty;

2. Taobao Sky Cat 520 event time

May 10, 20xx (preferably ten days in advance) May 20, 20xx (ends on May 20)

3. Taobao Tmall 520 event theme

Example I love you with the slightest heartbeat, ***enjoy the sweetness.

4. Targets of Taobao Tmall 520 event

Targeted at women aged 20 to 30 Customers, as well as male users who want to express their love.

5. Taobao Tmall 520 activity content

I love you with the slightest heartbeat, and enjoy the sweet special exchange activities.

Buyer reality show, share your beauty and win gifts!

1. Share and win prizes: upload real pictures of your baby trying on clothes, write down your inner feelings, and show off your Beautiful legs come.

(Everyone has a prize)

2. Lucky Advent Award (1 person per month)

3. Loyal Customer Award (1 person at the end of the year)

p>

6. Promotion of Taobao Tmall 520 event

1. Key promotion time: 2 days before the event; 1 day after 520;

2. Promotional means: target audience Once confirmed, spread it through appropriate channels, such as Taobao Want Want messages, signature files, baby topics, announcements, QQ, blogs, Weibo, Tieba, gangs, forums, WeChat, etc.

7. Work before Taobao Tmall 520 promotion

1. Supply problem: Determine the products for promotion and prepare sufficient goods. Different products require different promotion methods. Furthermore, for discounted items, large products should be selected as promotional items. During the promotion period, goods will sell faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: The increase in order volume will bring a lot of after-sales service problems. Fully communicate and coordinate with customers to ensure every customer is satisfied

p>

3. Determination of customer groups: Find the right consumer groups and create targeted promotion plans.