Shunfeng's warehouse network era

? The era of warehouse network promoted by us? , this is in? Internet plus? A new slogan shouted by SF Express, a large subsidiary. Shunfengcang, which has been operating in a low-key manner before, recently came to the front desk and launched all products.

Zeng Zhiping, CEO of Shunfengcang, told reporters:? SF has been preparing for the warehouse network for many years, and has basically built an e-commerce warehousing and distribution system covering the whole country, forming a warehouse network pattern with RDC/DC (distribution center) as the skeleton, national transit capacity as the blood and big data as the support information system as the nerve. Complete the layout of 7 RDCs and warehouses in 53 first-and second-tier cities nationwide, with tens of thousands of outlets covering 2,500 districts and counties nationwide, achieving 24-hour delivery in 90% cities. ?

As one of the five major business groups after the fission of SF Express, SF Express Warehouse keeps pace with the traditional SF Express, focusing on e-commerce and Haitao, which is obviously the focus of SF Express's strategic layout. This kind of fission is also considered by the industry to be an upgrade of the traditional logistics express era, and has the express delivery enterprise started from simple? Collection of operators? , transforming into an integrated logistics service provider.

The SF warehouse has surfaced.

All products of SF warehouse were unveiled collectively, covering three major sectors: e-commerce special distribution, cloud warehouse products and value-added services.

This is also the first time that many management of SF Warehouse have made a collective appearance in public. Earlier this year, industry insiders revealed that SF has divided its original business segment into five business groups to operate independently, including express delivery business group, commercial business group (Haike, Youxuan), supply chain business group (general transportation, cold transportation), warehouse distribution logistics business group (e-commerce, Haitao) and financial service business group (sequential payment).

As one of the five major business groups after the fission of SF Express, SF Express Warehouse keeps pace with the traditional SF Express, focusing on e-commerce and Haitao, which is obviously the focus of SF Express's strategic layout.

Why does SF insist on warehouse allocation? Tu Zhongming, vice president of products of SF warehousing and distribution logistics business group, said that it is to solve the problem of similar e-commerce? Double 1 1? This is the pain point of the promotion day. He revealed that in less than three years, SF devoted itself to building a warehouse network service chassis, and quickly completed the layout of seven RDCs and the warehouse allocation of 53 first-and second-tier cities in China with the progress of expanding one warehouse in two weeks, providing customers with the processing capacity of 65.438+0.2 million orders every day.

? Before the layout, SF has been relying on SF's huge aviation fleet to achieve the national next-day arrival through a single warehouse receipt point, but everyone feels a bit expensive. Nowadays, through RDC and national warehouse allocation, it can be delivered in the nearest 25 cities in China on the same day and in 167 second-tier cities the next day, which is more cost-effective. ? Tu Zhongming said.

SF Warehouse has launched a nationwide warehousing and stocking service system. In the area covered by e-commerce warehouse, customers' products can enter RDC warehouse within 6 hours from the end of production supply chain to the beginning of circulation supply chain, and realize the national RDC warehouse layout within 24 to 48 hours. The order didn't arrive first? .

This practice has been verified by customers. Weng Jianghong, general manager of Ningbo Taiping Bird E-commerce Division, revealed a set of data. In 20 10, the profit of Taiping bird e-commerce was only 30 million yuan, 230 million yuan in 20 12 and 430 million yuan in 20 13. Last year, it earned nearly 700 million yuan, including last year? Double 1 1? It realized 260 million yuan and nearly 600,000 parcels, 70%~80% of which were sent by SF. But before 20 13, was Weng Jianghong right? Double 1 1? Love and hate because he and his team are here? Double 1 1? It takes 24 hours to get to the warehouse. In 20 13, Weng jianghong heard that SF was building a position, and signed a cooperation half an hour after making a phone call.

The era of warehouse network is coming.

? From no warehouse to single warehouse, and then to multi-warehouse, we are now committed to promoting cloud warehouse and finally realizing all warehouses in the world. ? Zeng Zhiping, CEO of SF Warehouse, told the reporter that after the national warehouse network architecture is basically completed, SF will open the supply chain platform, trunk platform and warehouse platform with an open attitude, and attract third-party warehouses to join.

Zhang Huisheng, president of China Electronic Commerce Association, thinks? Internet plus? Logistics express shows that the era of warehouse network has arrived, and the traditional logistics express era has begun to change to the new generation of deep information mode of commodity and material circulation represented by warehouse network.

In 20 14, the transaction scale of China's online shopping market has reached 2.8 trillion yuan, and the penetration rate of total retail sales of social consumer goods has exceeded 10%. The development speed of e-commerce industry shows that e-commerce logistics is developing rapidly. As an important part of e-commerce development, e-commerce logistics has also changed, especially with the rapid development of mobile Internet, e-commerce merchants have put forward new demands for logistics warehousing and distribution.

? The past single warehouse model can no longer meet the development needs of e-commerce in the new environment, especially like it? 6? 18 double 1 1? This kind of promotion has limited stocking in a single warehouse, long delivery cycle and poor user experience. ? Long Yong, deputy general manager of Meizu Technology Sales Division, told the reporter.

Chen Jia, general manager of Kuaijin Data Finance Division, told reporters that traditional express delivery enterprises must carry out information construction and transformation and improve information flow processing. Fast King Kong has just launched a terminal management system for receiving and sending treasures and express birds based on express data service. Chen Jia said that it will integrate the resources of equipment, mobile operators and financial institutions, support 2-4 small and medium-sized express delivery enterprises, and improve the information level of quickly responding to express delivery peaks.

Logistics has always been? Coercion? Stepping into the era of omni-channel drive and dynamic inventory of the whole network, the previous single warehouse model has become a thing of the past, and the cloud warehouse model will become the rigid demand of current e-commerce. For example, JD.COM has long extended from the e-commerce platform to the front end and back end of the supply chain, and set up its own huge warehousing and logistics system at all costs. Many third-party logistics providers are actively building cloud warehouses, trying to integrate warehousing, logistics and distribution.

Lv Jianxin, deputy secretary-general of China Electronic Commerce Association, believes that in order to develop and benefit from e-commerce in the future, it is necessary to open up the information flow between the upstream and downstream of the supply chain and reduce the circulation cost. In the whole supply chain, the level and cost of logistics informatization construction has become a very key link. It is inevitable to improve the warehouse network system. The future warehouse network must develop in the direction of standardization, informationization and intelligence, and transform the linear logistics supply chain into a responsive logistics supply network to reduce costs and improve efficiency.

The change of express delivery industry

The layout of SF Warehouse Network is very similar to the offline warehouse layout of JD.COM and Cainiao Network. Compared with JD.COM and Cainiao Network, SF Express started with express delivery, with distribution as its advantage and storage as its weakest link. SF chose Cangwang as the next business growth point, and will face the attack of JD.COM and rookie.

Ye Rongzhi, chief knowledge officer of Billion Power, believes that these three practices are different. Jingdong Logistics relies on JD.COM e-commerce platform, extending from the middle of the supply chain to the front end and back end, mainly to consolidate the bargaining power of merchants and consumer experience. The rookie network integrates the matching resources between warehousing and distribution. SF is moving from the last mile to the supply chain, opening up the circulation channels between goods and consumers, and finally reaching the goal that as long as the e-commerce enterprises hand over the products to SF warehouse, SF will use trunk line deployment in advance according to the sales data to realize the order reaching consumers.

The practice of SF warehouse allocation is similar to the cloud warehouse of Baishi Logistics, another express delivery company invested by Ma Yun. Baishi Yuncang takes a professional route, and its warehouse operation ability is second to none in China, but its shortcoming lies in distribution. This is also the entry point of competition between SF Warehouse and Best: SF Warehouse is equipped with SF, which integrates the coverage area, system advantages and distribution network of the warehouse network to meet the dual needs of merchants and consumers for warehousing and express delivery services.

Ye Rongzhi believes that SF Express's warehousing service is to cut into distribution channels with warehouses and change the distribution system of hierarchical agents in the past. In the future, the integration of warehousing and distribution will become the development direction of logistics express delivery. The production of products, from warehousing to the last mile of supporting trunk transportation, intermediate feeder transportation and express delivery, is a complete logistics system, and a simple warehousing enterprise cannot establish its own logistics system.

In fact, Ma Yun's ambitious plan to build a rookie network is also based on this plan. On may 28th, 20 13, Alibaba group, yintai group, fosun group, Fuchun holdings, SF group, santong Yida (shentong, Tong Yuan, zhongtong and dayun) and other partners were jointly established? Cainiao network technology co., ltd? It is planned to build an intelligent backbone network in China. On the basis of logistics, through self-construction, * * * construction, cooperation, transformation and other modes, an open socialized storage facility network is formed in China. After that, rookie network built storage centers at low prices all over the country, and was once criticized by Nie Linhai, deputy inspector of the e-commerce department of the Ministry of Commerce? The road is crooked? .

? The rookie's problem is the lack of control over the courier company. ? According to industry analysis. Because 70% of the business volume of many express delivery companies involved depends on Taobao, the rookie network, which was originally positioned as an open platform, gradually showed a tough side, which led to the dissatisfaction of the express delivery companies involved. Now, Ali has invested in Tong Yuan, and SF, Shentong, Zhongtong and Dayun have jointly started a new stove? Beehive? The rookie network was cracked, and SF and Ali became de facto competitors.

;