What is advertising design?

What is advertising design

1 Basic overview

The so-called advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image, and foil. The ultimate goal of advertising design is to attract attention through advertising.

2 Forms of expression

Advertising design 1) Advertising is a communication tool that transmits information about a certain product by the production or operating organization of the product (advertiser) To a group of users and consumers;

2) Advertising can be divided into public service advertisements (free) and commercial advertisements (paid);

3) The communication activities carried out by advertising are Persuasive;

4) Advertising is purposeful, planned, and continuous;

5) Advertising is not only beneficial to the advertiser, but also beneficial to the target object. It can Enable users and consumers to obtain useful information.

3 Basic Standards

Impact

Measured from the perspective of visual performance, visual effect is to attract readers and convey the product in their own words In terms of interests, a successful print advertisement should have a very strong appeal on the screen, scientific use and reasonable combination of colors, accurate use of pictures and attractiveness.

Information (information content)

A successful print advertisement accurately conveys key points of interest through simple, clear and clear information content. Advertising information content must be able to systematically integrate communication elements such as consumer needs, interests and support points.

Image (brand image)

Measured from the perspective of the brand's positioning strategy, a successful print advertising image should conform to a stable and unified brand personality and comply with the brand positioning strategy; Different advertising versions under the same promotional theme should be consistent and coherent in their creative style and overall performance.

4 Design forms

4.1 Street sign advertising

From its inception to today, the media characteristics of street signs have always been consistent. Its characteristic is that it is set up in a busy area. The better the location, the more pedestrians there will be, so the effect of the advertisement will be stronger. Therefore, the specific environment of street signs is the road, and its objects are pedestrians in motion. Therefore, street signs mostly appear in the form of pictures and texts. The pictures are eye-catching and the text is concise, making it easy for people to understand at a glance, and it has a visual effect of capturing impressions quickly. The current development trend of street sign advertising is to gradually use computer design and printing (or computer direct printing). The pictures are eye-catching and lifelike, with a strong three-dimensional effect, reproducing the charm of the product, and are most effective in establishing the urban image of the product (brand), and are posted Easy to replace. The materials used are also rainproof and sunproof.

4.2 Neon Advertising

Neon is one of the main forms of light advertising in outdoor advertising. Its media characteristics are the use of new technologies, new methods, and new materials in terms of expression. Use light, color, dynamics and other features to attract the audience's attention, thereby increasing the acceptance rate of information. Neon signs are generally set in eye-catching locations such as the highest points of the city, building roofs and store fronts. It not only plays the role of street sign advertising and sign advertising during the day, but also plays the role of embellishment of the city's night scene with its bright and eye-catching colors at night.

4.3 Public transportation advertisements

Public transportation advertisements, such as car and boat advertisements, are a media commonly used in outdoor advertising, and their role in transmitting information is It cannot be ignored. Advertisers can use this type of advertising to repeatedly deliver information to the public, so it is a high-frequency mobile advertising medium. In particular, public transportation vehicles go to and from the main streets in the city center. Advertisements are placed on both sides of the vehicles or on the front and rear of the vehicles. The coverage is wide and the advertising effect is particularly strong. Most of these outdoor advertisements still use traditional paint painting methods, combined with some computer printing and mounting methods.

4.4 Light box advertising

The media characteristics of light box advertising, lamp posts, tower advertising, street clock advertising and bus shelter advertising all use light to combine light sheets, posters, and flexible materials. Illuminate to form a single, double, three or four-sided light advertisement. This kind of advertisement has beautiful appearance, simple picture and good visual effect.

5. Banner ads

6. Button ads

7. Floating ads

8. Vertical ads

< p> 9. Pop-up window ads

10. Free time pop-up window ads

Advertising design includes all advertising forms: two-dimensional advertising, three-dimensional advertising, media advertising, display advertising, etc. Many forms of advertising.

Publish, broadcast, set and post advertisements in the People's Republic of China and within the territory of the People's Republic of China through media or forms such as newspapers, radio, television, movies, street signs, shop windows, printed matter, neon lights, etc. Specifically include:

(1) Using newspapers, periodicals, books, directories, etc. to publish advertisements;

(2) Using radio, television, movies, videos, slideshows, etc. to display advertisements;< /p>

(3) Use buildings or spaces in streets, squares, airports, stations, docks, etc. to set up street signs, neon lights, electronic display boards, windows, light boxes, walls and other advertisements;

(4) Using theaters, stadiums (venues), cultural centers, exhibition halls, hotels, restaurants, amusement parks, shopping malls and other places to set up and post advertisements;

(5) Using cars, boats, airplanes, etc. Setting up, drawing and posting advertisements for means of transportation; advertising

(6) Mailing various advertising materials through the post office;

(7) Using physical gifts for advertising;

(8) Using Internet Email, BANNER, etc. for advertising, a type of database marketing

(9) Call center, a type of database marketing

(10) Using text messages (***s) and multimedia messages for advertising, a type of database marketing

(11) Using other media and forms to publish, set and post advertisements.

(12) Some people still use oral advertising

5 Basic classifications

5.1 Classification according to communication media

1. Print advertising: including printed advertising and printed advertising. Printed advertising includes newspaper advertising, magazine advertising, book advertising, poster advertising, flyer advertising, product catalogs, and organizational introductions. Printed and drawn advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements, and calendar advertisements.

2. Electronic advertising: mainly includes radio advertising, television advertising, movie advertising, computer Internet advertising, electronic display screen advertising, neon advertising, etc.

3. Physical advertising: mainly includes physical advertising, window advertising, gift advertising, etc.

5.2 Location classification based on advertisements

1. Sales field advertising: refers to advertising set up inside and outside the sales place. Including window advertisements, shelf display advertisements, indoor and outdoor colorful flag advertisements, cartoon-style advertisements, and giant product advertisements.

2. Non-sales site advertising: refers to all forms of advertising that exist outside the sales site.

5.3 Classification according to the content of advertisements

1. Commercial advertising: Commercial advertising is the most common form of advertising and the focus of theoretical research on advertising. Commercial advertising aims to promote products and mainly provides product information to consumers.

2. Cultural advertising: advertising with the content of disseminating science, culture, education, sports, news and publishing, etc.

3. Social advertising: refers to advertising that provides social services. For example: social welfare, medical care, social insurance, marriage search, missing person reporting, recruitment, housing exchange, etc.

4. *** Announcement: Refers to the announcement released by the *** department, which also serves as an advertisement. For example: announcement information released by public security, transportation, courts, finance, taxation, industry and commerce, health and other departments.

5.4 Classification according to the purpose of advertising

1. Product advertising: advertising that introduces the characteristics of the product to consumers and directly promotes the product, with the purpose of opening up sales and increasing market share.

2 Public relations advertising: Refers to advertising that aims to establish a good social image of the organization, increase public confidence in the organization, and establish the reputation of the organization.

5.5 Classification according to the form of advertising expression

1. Picture advertising: mainly includes photography advertising and information advertising. Expressed in realistic and creative forms.

2. Text advertising: refers to the form of advertising content that uses text creativity to express advertising content. Text ads can give people room for image and association.

3. Performance advertising: refers to the form of advertising that uses various performing arts forms to achieve advertising purposes through the artistic rendering of performers.

4． Word-of-mouth advertising: refers to the form of advertising that uses language arts and techniques to influence the public. It is impossible for most advertising forms not to use persuasive language, focus on promoting a certain aspect or even a certain feature of a company or product, and use exaggeration to render advertising within a specific range.

5. Comprehensive advertising: This is advertising that combines several forms of advertising to make up for the shortcomings of a single art form.

5.6 Classification according to advertising stages

1. Advocacy advertising: Also known as original advertising, the purpose is to open up sales of a new type of product or introduce a new concept to the market. The focus of this type of advertising is to make people aware.

2. Competitive advertising: also known as comparative advertising, is to compare one's own products with those of others, thereby showing the advantages of one's own products and allowing the public to selectively subscribe. The focus of this type of advertising is to highlight the uniqueness of your products. Many countries have certain restrictions on comparative advertising in their advertising legislation.

3. Reminder advertising: also known as reminder advertising and memo advertising, means that after the product sales reaches a certain stage, the product has become a familiar product to the public, and the name of the product is often reminded to the public to promote product sales.

In addition to the above classifications, there are many other ways to classify advertising. For example, according to the method of advertising appeal, advertising can be divided into rational appeal advertising and emotional appeal advertising; according to the speed of advertising effect, advertising can be divided into time-sensitive advertising and late-acting advertising; according to the impact of advertising on the public, advertising can be divided into Advertising is divided into impression advertising, explanatory advertising and emotional telling advertising; according to the target object of advertising, advertising can be divided into: children, youth, women, high-income class, working class advertising; according to the requirements of advertising time , advertising can be divided into opportunity advertising, long-term advertising and short-term advertising, etc.

5.7 How to do a good job in advertising design

Please refer to the following steps when receiving a job:

1. What do you want to do?

2. What is the goal you hope to achieve?

3. What do you do to achieve this goal?

4. What kind of creativity do you hope to use to strengthen this purpose?

5. What design do you use to express your creativity?

6. What kind of layout do you use to support your creativity?

(Do not turn on the computer before completing these 6 steps, and think with the scrawliest and simplest lines) What is a "full" design? The meaning of "full" does not mean filling a page.

Each design must contain an idea, which is supported by "product features", "target consumer groups" and "selling points". The entire design develops around it, unified with a center, interlocking, from shallow to deep or from deep to shallow, step by step, regular, rhythmic, and focused, so that it can be regarded as a "full" design. Make a "waste-free" design

Most designs consist of pictures and copywriting. Before designing, you must fully understand the copywriting, read it thoroughly, and then start the next step of work. Because the most ideal result you need to achieve (in terms of design itself) is a perfect combination of images and copy. Only in this way can the purpose of the advertisement not be diverted, the content of the copywriting not be deteriorated, and the original flavor of the advertising copywriting, which costs a lot of money, be brought into full play. Advertising does not allow you to waste anything (expensive).

What is design disjointedness (typography)?

A good layout will not leave any element alone and helpless. For example: if you remove the base (paper) on which a good layout is based, and move the main elements in the layout up and down, it will greatly affect other elements, and they are all related to each other and interact with each other. This also explains why modifications to any one element of the design will result in corresponding adjustments to other elements.

The design is very strict and there is no room for sloppiness.

5.8 Dissemination

Publish and broadcast within the People’s Republic of China and the territory of China through websites, newspapers, radio, television, movies, street signs, shop windows, printed matter, neon lights and other media or forms , settings, and posting ads. Specifically include:

(1) Using websites, newspapers, periodicals, books, directories, etc. to publish advertisements;

(2) Using radio, television, movies, videos, slideshows, etc. to display advertisements ;

(3) Use buildings or spaces in streets, squares, airports, stations, docks, etc. to set up street signs, neon lights, electronic display boards, windows, light boxes, walls and other advertisements;

< p> (4) Use theaters, stadiums (venues), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements;

(5) Use cars, boats, Setting up, drawing and posting advertisements on aircraft and other means of transportation;

(6) Mailing various advertising materials through the post office;

(7) Using physical gifts for advertising;

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(8) Use other media and forms to publish, set and post advertisements.

5.9 Creativity

As China’s economy continues to grow at a rapid pace, market competition is expanding and escalating, business wars have begun to enter the period of “smart” wars, and advertising has also changed from the previous The so-called "media war" and "investment war" have escalated into competition for advertising creativity, and the word "creativity" has become the most popular word in China's advertising industry. "Creative" means "creativity" in English, which means to create, establish, and cause. "Creativity" literally means "creating images." From this perspective, advertising creativity is an artistic conception activity between advertising planning and advertising performance production. That is, based on the advertising theme, through careful thinking and planning, using artistic means, creatively combining the materials at hand to create an image. In short, it is the visualization of the advertising theme.

In order to better understand "advertising creativity", it is necessary to explain ideas, images, representations and artistic conceptions.

Advertising design "idea" refers to thoughts and ideas. In artistic creation, idea is the thought and point of view to be expressed in the work, and is the core of the content of the work. In advertising creativity and design, idea is the advertising theme, which refers to the concept that the advertisement should explain in order to achieve a specific purpose. It is an intangible, conceptual thing that must be expressed with the help of something tangible. Any artistic activity must have two elements: first, the objective thing itself, which is the object of artistic expression; second, the image of the objective thing, which is the means of artistic expression. The creative activity that organically connects the two is creativity. In the process of artistic expression, the choice of image is very important, because it is a symbol that conveys information about objective things. On the one hand, it must reflect the essential characteristics of the things being represented more accurately, and on the other hand, it must be understandable and acceptable to the public. At the same time, the novelty of the image must also be important. In advertising creative activities, creators must also try to find appropriate artistic images to express the advertising theme. If the selection of artistic images is unsuccessful, it will be impossible to convey and persuade consumers through the conveying of ideas.

An objective image that conforms to the ideas of the advertising creator and can be used to express the characteristics of goods and services is called an image when it is not used as a specific form of expression. The image should generally be familiar to the advertising audience, and it is best to be an objective image that has been commonly defined in real life and can arouse some common associations.

The representation formed in people's minds penetrates into certain meanings of subjective emotions and emotions through the creator's feelings, emotional experience and understanding. After certain association, exaggeration, concentration, distortion and deformation, It is transformed into an image.

Once a representation is transformed into an image, it has a specific meaning and subjective color. The degree of reflection of the image on objective things and the creator's ideas is different, and the feelings it can induce in the audience will also be different. . The use of images to reflect the style and degree of objective things is called artistic conception. That is the state that imagery can reach. Artistic conception is an important guide to measure the quality of artistic works.

5.10 Principles

The principle of originality in advertising creativity.

The so-called principle of originality means that in advertising creativity, one should not stick to the old ways and stick to the rules, but should be brave enough to be innovative and find new ways. Original advertising creativity has the greatest psychological breakthrough effect. The unique novelty attracts attention, and its distinctive charm will trigger people's strong interest and leave a deep impression in the minds of the audience. Being remembered for a long time, this series of psychological processes conforms to the goal of the psychological ladder conveyed by advertising.

The effectiveness principle of advertising creativity. Originality is the first principle of advertising creativity, but originality is not the purpose. Whether advertising creativity can achieve the purpose of promotion basically depends on the efficiency of conveying advertising information. This is the effectiveness principle of advertising creativity, which includes understandability and relevance. Comprehensibility means it is easy to be accepted by a broad audience. When carrying out advertising creativity, one must be good at optimally combining various information symbol elements to make them moderately novel and original. The key is to find the best combination between "novelty" and "comprehensibility". Relevance refers to the memory-related connection between the image combination in advertising creativity and the advertising theme.

5.11 Idea

The advertising of advertising design companies takes the masses as objects. The public will be attracted by good advertising ideas and will be unforgettable for a long time. Therefore, when companies and advertising planners plan advertising strategies, they must first analyze and understand the people's living habits, national consciousness, education level, civilized cognition, emotional feelings, likes and dislikes, etc. Don’t only target the psychology of a small group of consumers and overly accommodate their preferences (except in special circumstances), while neglecting to convey your creativity to the majority of the masses. Today’s masses are the customers of various companies. Therefore, a good advertising idea will make people appreciate it. When the arousal effect causes emotions to rise, people's concepts and emotions will resonate with the things they admire. The original subjectivity and prejudice will disappear in a short period of time. is dominated by this spiritual phenomenon. This phenomenon is easy to manifest when you rarely get together with the person you admire most.

In fact, many times consumers have ambivalent psychology, and sometimes they don’t know why they buy something. There is no denying the fact that shopping behavior itself is a spiritual phenomenon, a kind of emotional vent and enjoyment! If advertising idea creators understand this principle deeply, understand it comprehensively, and use it flexibly, no matter where they are, as long as they contribute to life, observe carefully from the crowd, and capture it keenly, good advertising ideas will stand out, and there will be an endless supply of them. Inexhaustible, inexhaustible.

Sometimes, great creativity comes from a combination of causes and conditions, a flash of inspiration, and an idea comes true. On the contrary, even if you think about it day and night and scratch your head, you still can't get it. Enterprises need to have talents with unique insights and know how to distinguish good from bad. Don’t think that if you do everything a few times, you’ll be able to choose from them. Many times, creative inspiration is like a battle, and you have to work hard to create a masterpiece. Every time they see some good ideas and plans, the person in charge fails to seize the opportunity and keeps making forced modifications, adding superfluous features, wasting time, and hindering production. It can be said that it has violated the taboo of military strategists, and then it declines and is exhausted! I would like to add something here to avoid misleading. The creativity emphasized here is the idea that the creator has fully prepared in advance. When the spiritual emotions are mature, the emotions suddenly touch some factors and are inspired.

A good advertising slogan is the key to successful advertising. The advertising slogan with a meaningful meaning can make a double entendre, while bringing out the image of the company and emphasizing the advantages of the product. Hong Kong Vitasoy Company: "Vitasoy, ordering a soda is easy" has become famous all over the world. Over the years, The company's distinctive image and popular support all depend on this successful slogan's lasting appeal and advertising charm.

Advertising design It is not easy for an advertisement to be beautiful, meaningful, effective and well-known. It depends on the cooperative attitude between the enterprise and the advertising planning agency, whether they can communicate honestly, trust each other, remove the barriers caused by artificial factors, and gain common knowledge. Enterprises must provide accurate information and even some business secrets. The so-called knowing yourself and the enemy means you will be victorious in every battle. Of course, in the end, it still depends on the talent of the advertising creator.

Good conceptual advertising is not necessarily novelty for the sake of novelty or mystery. Good ideas may sometimes be simple, sincere, cordial, and not exaggerated, so they are convincing and successful.

I remember that more than ten years ago, there was a newspaper advertisement for a car rental company in the United States. The picture showed a big fish and a small fish. The small fish was about to be chased and swallowed by the big fish. At this time, the small fish turned back to face the reader, very confident and He said sincerely: "It is common for big fish to eat small fish, but as a small fish, I will definitely work hard and serve loyally to gain a chance of survival. Please support me, okay? I will not let it happen." You are disappointed." The ad was very successful and the business grew bigger and bigger. The idea of ??this advertisement has become a classic because it makes full use of human sympathy and the psychology of helping the weak. Advertisers must understand the psychology of the masses, be good at using plot, and only need one click to achieve success.

Advertising strategies sometimes take a long time to achieve. Don't be discouraged if the first ad doesn't get a big response after it's launched, because it may have been deployed to create a shock when the second ad is launched.

Advertising design concept is a philosophy of human communication. It will change with the needs of the times and has no fixed form and rules. The established knowledge and methods can only be used for reference.

Advertising design

Classified from a technical perspective: graphic, three-dimensional, film and television

Classified from an industry nature: outdoor, media, indoor...

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Let’s briefly talk about the technical classification:

Plane: Adobe Photoshop / Adobe Illustrator / CorelDRAW X4

3D: AutoCAD / Autodesk Softimage 2011 / 3ds maxs / maya /sketchup /banzai3d

Film and television: Adobe Premiere Pro / Adobe After Effects / Adobe Audition / Adobe Flash

Website: Adobe Dreamweaver / Adobe firework What is advertising design and printing?

Advertising design is understood as comprehensive hard advertising business, including printed posters, single pages, or those mainly based on picture creativity, outdoor car body advertising, outdoor advertising, etc.

Inkjet printing mostly refers to outdoor production, display boards, banners, roll-ups and other outdoor screen output.

What is an advertising design concept and how to write an advertising design concept?

When doing advertising design, first of all, be familiar with everything, that is, be familiar with all design-related themes, so that you can easily pick them up Use, second, forget everything, forget all the ideas you have done before that can shape your big thinking, think about it in a different way, and do it. As for some skills in the most basic work, you can do it from any angle. In analysis, there is no right or wrong. The key is to satisfy customers. No matter how well designed something is, it is useless. The key is that you have a big reason to convince customers. Advertising is a product of the development of the commodity economy. Since humans have exchanged goods and goods, and have customers and markets, there have been advertising activities. Advertising is simply explained as "advertise widely", and its purpose is to attract customers, communicate the relationship between production and consumption, and make the supply and demand channels smoother. Print advertising design is the most common form of advertising and the most extensive form of publicity. The concept of advertising design requires advertisers, readers, and consumer groups. Starting from these three aspects, the design can be vivid, impressive, and simple to understand. What is advertising practice? Advertising media? Advertising design?

Advertising design

What is the career direction~~~~~~

Of course it is to open an advertising company What is an inkjet painter in advertising design?

Personnel who operate inkjet printers need to master simple computer knowledge. They will be given time to learn the inkjet printing software, put the pictures prepared by the designers into the inkjet printing software, and start inkjet printing. . Familiarity with different inkjet printing materials and the operation of different inkjet printers are the basis.

Larger inkjet printing companies work in three shifts. Some of the smaller inkjet printing companies (which only spray adhesive, photo paper, and light sheets) are designed to operate inkjet printers. If you are not afraid of being tired, you can learn more about inkjet printers. In terms of knowledge, it is best to have more exposure to design, instead of just looking at the inkjet printer. What is an advertising designer certificate?

Isn’t it a graphic designer’s certificate? Yes, the training school and the labor bureau are qualified to issue this certificate. Mine was jointly issued by the Labor Bureau and the training school. What is computer advertising design and computer advertising design

Computer advertising design and computer advertising design are the same concept. Mainly use six software.

1. Illustrator.

Adobe illustrator is an industry-standard vector illustration software used in publishing, multimedia and online imaging. It is a very good vector graphics processing software. Tools, Adobe Illustrator is widely used in printing and publishing, poster book typesetting, professional illustrations, multimedia image processing and Internet page production, etc. It can also provide higher precision and control for line drawings, and is suitable for producing any small design to large-scale complex projects.

2. Photoshop.

Adobe Photoshop, referred to as "PS", is an image processing software developed and distributed by Adobe Systems.

Photoshop mainly processes digital images composed of pixels. Use its numerous editing and drawing tools to effectively edit pictures. PS has many functions, covering image, graphics, text, video, publishing and other aspects.

In 2003, Adobe Photoshop 8 was renamed Adobe Photoshop CS. In July 2013, Adobe launched a new version of Photoshop CC. Since then, Photoshop CS6 has been replaced by the new CC series as the last version of the Adobe CS series.

As of December 2016, Adobe Photoshop CC2017 is the latest version on the market.

Adobe supports Windows operating systems, Android systems and Mac OS, but Linux operating system users can run Photoshop by using Wine.

From a functional point of view, the software can be divided into image editing, image synthesis, color correction and functional color effect production parts. Image editing is the basis of image processing. It can perform various transformations on images, such as amplification, reduction, rotation, tilt, reflection, perspective, etc. It can also copy, remove spots, repair, and modify image damage, etc.

Image synthesis is to combine several images into a complete image that conveys clear meaning through layer operations and tool applications. This is the only way for art design; the drawing provided by this software Tools allow external images and creativity to be well integrated.

Calibration and coloring can quickly and easily adjust and correct the brightness and color cast of the image. You can also switch between different colors to meet the needs of the image in different fields such as web design, printing, and multimedia. Applications in other aspects.

Special effects production in this software is mainly completed by the comprehensive application of filters, channels and tools. Including the creation of special effects for images and the production of special effects words, commonly used traditional art techniques such as oil painting, relief sculpture, plaster painting, and sketching can all be completed with the help of this software special effects.

3. InDesign.

InDesign software is a design software positioned in the field of professional typesetting. It is a new platform for companies' professional publishing solutions. It was released by Adobe on September 1, 1999. It is based on a new open object-oriented architecture that enables a high degree of extensibility, and also establishes a platform for third-party developers and system integrators to provide custom magazines, advertising design, catalogs, retailer design studios and The heart of the newspaper publishing programme. Can support plug-in function.

4. Macromedia Flash,

referred to as Flash, was later merged by Adobe, and is now called Adobe Flash. It is a two-dimensional animation software designed by the American Macromedia Company.

Typically includes Macromedia Flash, for designing and editing Flash files, and Adobe FlashPlayer, for playing Flash files.

5. Dreamweaver.

Adobe Dreamweaver, referred to as "DW", the Chinese name is "Dream Weaver", is a software developed by the American company MACROMEDIA that integrates web page production and website management. WYSIWYG web page editor, DW is the first set of visual web development tools specially developed for professional web designers. It can be used to easily create dynamic web pages that transcend platform restrictions and browser restrictions.

Macromedia was founded in 1992 and was acquired by Adobe in 2005.

Adobe Dreamweaver uses a WYSIWYG interface and also has HTML (an application under the Standard Universal Markup Language) editing function. It has versions for Mac and Windows systems. After Macromedia was acquired by Adobe, Adobe also began planning to develop a Linux version of Dreamweaver. Dreamweaver, starting from the MX version, uses Opera's layout engine "Presto" as web page preview.

6. Fireworks.

A webpage drawing software launched by Adobe. The software can accelerate Web design and development. It is a tool for creating and optimizing Web images and quickly building websites. Ideal tool for prototyping web interfaces. Fireworks not only provides the flexibility to edit vector graphics and bitmap images, but also provides a common library of pre-built assets and time-saving integration with Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver and Adobe Flash software. Quickly turn designs into mockups in Fireworks, or leverage other assets from Illustrator, Photoshop, and Flash. Then put it directly into Dreamweaver for easy development and deployment.

I hope I can help clear up your doubts. What is advertising? What principles should be followed in advertising design?

1. Meaning:

1. Advertising means to advertise widely. Advertising is a publicity method that openly and extensively delivers information to the public through certain forms of media for a specific need.

2. Advertising can be divided into broad and narrow meanings. Broad advertising includes non-economic advertising and economic advertising. Non-economic advertising refers to advertising that is not for profit, also known as effect advertising, such as various announcements, announcements, announcements, etc. from administrative departments, social institutions and even individuals; advertising in the narrow sense only refers to economic advertising, also known as commercial advertising Advertising refers to advertising for the purpose of profit. It is an important form for enterprises to occupy the market, promote products and provide services. The main purpose is to expand economic benefits.

2. Principles:

1. Impact

From the perspective of visual expression, visual effects are to attract readers and use their own language To convey the benefits of the product, a successful print advertisement should have a very strong appeal on the screen, scientific use and reasonable combination of colors, accurate use of pictures and attractiveness.

2. Information (information content)

A successful print advertisement accurately conveys key points of interest through simple, clear and clear information content. Advertising information content must be able to systematically integrate communication elements such as consumer needs, interests and support points.

3. Image (Brand Image)

Measured from the perspective of the brand’s positioning strategy, a successful print advertising image should conform to a stable and unified brand personality and comply with the brand positioning strategy. ; Different advertising versions under the same promotional theme should be consistent and coherent in their creative style and overall performance.

What principles should be followed when designing advertising words:

1. ?Title, summary and table of contents 2. ?Background and environment analysis? 3. ?Media plan details and description 4. ?Media Flow chart