Home textile marketing plan

Home Textile Marketing Planning Plan 1

1. Purpose of the event:

1. Through large-scale promotional activities, form an annual sales sprint and reduce it to bad inventory... < /p>

2. Further increase the influence of xx brand among local consumers and peers through special purchases...

3. Drive sales of regular products through special purchases...

2. Applicable activity time:

20xx, xx, xx - xx, xx (remittance time)

3. Applicable units:

Existing specialty stores and counters in various regions across the country...

4. Activity theme:

20xxxx Home Textile Year-end Clearance Large-scale Sale

5. Activity content: < /p>

Special offer for members: (Member gold and silver cards will be distributed during the event)

Graphical expression: Distribute posters and x-display racks to announce membership bonus information.

Member notification: 3 days before the event, members will be notified of the promotional event information through different methods such as phone calls, mobile phone communications, and mailed materials, and members will be informed that they can purchase goods in advance with their membership cards in the store the day before the event.

Popularity sales: Attract more consumers and achieve a hot scene of on-site shopping, thus increasing daily sales.

Specific products: To be determined...

Package series (for poster design) can be chosen:

1. Economical package... 2. Housewarming package... 3. Bridal package... 4. New Year's package...

Activity method: divided into three popular ones throughout the day, respectively: Duotou display mainly focuses on large quantities, supplemented by other popular products; small products (such as:... …) mainly, supplemented by other popular products; mainly special price products, supplemented by other popular products. This allows you to purchase the above popular products at popular prices.

(Gold Card, Silver Card) Gold Card has a nationwide discount of 50%, and Silver Card has a nationwide discount of 35%. During the event period, if you purchase any product in the store for RMB 1,000 at one time, you will receive a bonus card. During the event period, if you purchase any product in the store for 500 yuan at one time, you will receive a silver card.

6. Publicity:

(Outdoor) The following methods can be chosen according to the situation...

Poster one-to-one distribution, newspaper advertising, TV subtitle advertising , car body advertising, promotional vehicles, arches, community banners, community elevators, model shows, charity sales in disaster areas, cooperation with wedding photo studios and wedding companies, etc...

(Indoor) The following methods can be chosen according to the situation...

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Promotional cartons, pillars and walls with atmospheric photos, window posters, floor sprays, special price tags, colored balls, carpets, countdown cards, speakers, clerks (language), clerks (actions), megaphones, x stands, Child care, etc...

All the above planning companies can send people to assist on site...

7. Event instructions:

1. On the main streets 5 days before the promotion event , community advertising.

2. Three days before the promotion event, publicity will be carried out in newspapers, TV, poster distribution, and mailing to enterprises and institutions.

3. Three days before the promotion, members will be notified by phone, text message, mail, etc. to enter the store to purchase products one day before the event.

4. Personnel preparation: Generally, there are 2 clerks in the store, but during the event, 2 more clerks should be assigned, and the work should be divided (1 cashier, 2 shopping guides, and 1 to maintain order). During the event, a 100-square-meter store should be equipped with 5 shopping guides, and one shopping guide will be added for every 20 square meters of area. The other staff are 1 cashier, 1 order maintainer, and two exit ticket inspectors.

5. Warehouse preparation: It is best to rent a temporary warehouse for large-scale events. It is recommended to be no more than 500 meters away from the event location to prepare for replenishment at any time.

6. During the promotion period, the store will open on time every morning, and do not let customers into the store to purchase promotional items before the store opens.

7. When the store is particularly crowded with customers, you can first let a group of customers into the store to purchase, while the rest of the customers wait outside the store. This will give customers a sense of mystery and curiosity, and the more people gather, the more customers will gather. situation, resulting in a panic buying trend.

8. Issue invoices for small products one day in advance so as not to cause too many customers to issue invoices the next day.

9. Popular products are brought out when there are many customers gathering in the store. Popular products are usually sold after 9 o'clock every morning when more customers gather.

10. Different promotional products are required to be folded into one set for display to facilitate customer purchase.

11. The pile placement should be full, and products of the same series should be stacked together. Do not place them separately so that the shopping guide can introduce each product at the same time and it is convenient for customers to choose. Home Textile Marketing Planning Plan 2

1. Plan background:

Promotion is nothing more than a few forms: free gifts with purchase, gifts, big discounts, special sales, etc. But these are enough for promotion. Why do we sometimes have poor results when doing promotions? In fact, the reason is very simple - we have not given customers higher psychological satisfaction, and we have not attracted customers' hearts.

2. General idea:

The joint launch of the three major promotional activities can make the advantages of each activity complementary, stronger and more effective.

Gifts upon purchase: Mainly allowing the advantage of “gifts upon purchase” to continue to be used, so that customers who have already made purchases will make repeated purchases, but the range of gifts must be reduced.

Catch gold on the spot: stimulate customers’ desire to buy goods. Cash returns are visible to customers, but the amount of cash withdrawn each time must be controlled within 20 yuan.

You set the price yourself: Customers who purchase goods can play a price discount game when paying.

3. Activity time:

September 25, 20XX - October 15, 20XX

4. Activity implementation details

< p> (1) Happy celebration, come and buy and get super-valued group purchase services delivered to your home

1. Get 50 for purchases over 300 (20 gift certificates + 30 vouchers)

2. 600 get 100 free (40 gift certificates + 60 vouchers)

Note: 1. Only 200 gift certificates can be obtained with shopping receipts 2. For group purchases, free door-to-door delivery will be given at great value

(2) "Lightning" store celebration price, passionate store celebration price and colorful *** enjoyment

1. "Lightning" store celebration price products fully reflect the feeling of ultra-low price. Note: For this type of product, in addition to the supplier giving away part of the gross profit, the store will make a loss. In order to achieve a certain low price effect and ensure a small amount of loss, it is recommended that when choosing this type of product, you should choose based on the characteristics of low unit price and super practicality, and limit the time and quantity.

(3) Get the Lucky Star and decide the price yourself

1. Touch the "Odds Ball" at the cashier with your shopping receipt.

2. 15 balls at 10% off, 3 balls at 20% off, and 2 balls at 30% off.

3. What is the number on the ball is the discount rate of the price.

4. After the customer gets the discount rate, he stamps "discount rate" on the shopping voucher.

5. Advertising budget:

1. Performance fee: xxxx yuan (1,500 yuan)

2. Cover of "Network Bridge Business News": 4,000 yuan

3. POP and display board: 100 yuan

4. Banner: 100 yuan

5. 30,000DM leaflet printing cost: 5,500 yuan

< p>　6. Flyer delivery fee: 1,200 yuan

Total: 10,900 yuan. (11,400 yuan)

6. Activity evaluation

(1) Success points

1. Activities directly promote sales.

2. The atmosphere on site is very active, novel and interesting, and can arouse customers' enthusiasm for participation.

VII. Other activities:

1. Customers who come to purchase with this magazine enjoy a 5% discount.

2. Use the advertisement in this magazine to get gifts if you spend over 500 yuan.

3. Give the newlyweds a souvenir if they purchase bulk wedding items.