What are the differences between the definitions of trademark, logo, VI, CI and Logo?

VI is the abbreviation of Visual Identity, which is translated into Chinese as "Enterprise Visual Identity". VI is the static identification symbol of the CI plan and the carrier of visual communication of corporate philosophy. Therefore, it has the most projects and the most direct effect. As a visual identity, VI is an external expression. Although it needs to be aesthetically pleasing, VI must be the embodiment of MI and directly reflect the corporate philosophy. Therefore, VI design includes the following principles: fully conveying the corporate philosophy, the principle of humanity, the principle of nationality, the principle of simplicity, abstraction and dynamics, the principle of employee participation, the principle of law, the principle of artistry and the principle of personality.

CI is the abbreviation of Corporate Identity, which is translated as "corporate image" in Chinese. CI planning refers to an enterprise's purposeful, planned and strategic way to create the desired image of itself, thereby increasing its social visibility and ultimately obtaining its most suitable business environment.

The Cl plan consists of three parts: MI, BI and VI.

BI is the abbreviation of Behavior Identity, which is translated into Chinese as "Enterprise Behavior Identification". If MI is the "idea" of corporate planning, then BI is the "practice" of corporate planning. BI has two types of activities: internal and external. Internally, it is to establish a sound organization, management, education and training, welfare system, behavioral norms, working environment, development and research, etc., thereby enhancing the internal cohesion and centripetal force of the enterprise; externally, it is through marketing, product development, public relations, and public welfare. Activities and other activities express the corporate philosophy, thereby gaining recognition and recognition from the public and consumers, thereby establishing a good corporate image.

MI is the abbreviation of Mind Identity, which is the most valuable and core content in the CI plan. The Chinese translation is "Corporate Concept Identification". It is the soul of the enterprise and the driving force behind the identification of the entire system of the enterprise. An enterprise's internal activities, organizational systems, management education, etc. are all affected by the norms of MI, and they play an important role in three aspects: (1) Expressing the value of the enterprise's existence.

(2) Determine the specific business management style.

(3) Standardize the behavior of employees.

What is the significance of enterprises introducing CI?

The market competition in modern society has become more and more fierce, and enterprises are increasingly realizing that to remain invincible, they not only need advanced technology and high-quality products, but also a kind of Cultural characteristics unique to the enterprise. As an organization, an enterprise transmits its cultural characteristics as a kind of information to employees, consumers and residents in the area, which will prompt them to form opinions and evaluations of the enterprise, and the corporate image will be established as a result.

Enterprises introduce CI plans precisely to achieve unification of visual communication for all media that promote the existence of the enterprise, and to effectively utilize elements such as registered trademarks, corporate standard words, and corporate standard colors to enhance advertising, product The packaging, as well as the company's buildings, vehicles, letterheads, bills, etc. are designed in a unified way, thereby obtaining a unified image of the company, thus making people clearly aware of the existence of the company.

Reference material: own experience

Trademarks are used by producers and operators of goods on the goods or services they produce, manufacture, process, select or distribute to distinguish the source of goods or services. , a sign consisting of words, graphics or a combination thereof and with distinctive features.

The logo is not registered

In the computer field, LOGO means logo or logo.