What are the four-character battle slogans for the troops?

The brave are fearless; they will never retreat; they will be wrapped in horse leather; they will not return if they win;

Introduction:

Slogans or slogans are used in politics, society, business, military or It is a memorable motto or propaganda sentence used in religion and other fields. It is mainly used to repeatedly express a concept or goal. There are countless types of slogans, ranging from written to chanting, Zen to popular.

Many times their simple rhetorical features leave little room for imagination for details, so they are often used as social expressions of a unified purpose rather than mapping for a specific target. However, in the Taiwanese television industry in recent years, the slogan has been interpreted as a meme, and has been misused and even abused.

Function:

(1) Advertising slogans are first of all the cognitive bridge between enterprises, products, services and audiences. Advertising slogans express the spirit, concepts, and characteristics of enterprises, products, and services as their content. After long-term circulation, these sentences have become a cognitive bridge between enterprises, products, services, and audiences.

(2) Strengthen the audience’s consistent impression of the company, goods and services. Advertising slogans have repeated, unified and long-term performance during use. And unified, repeated and long-term performance can leave a consistent and unchanging impression in people's minds. This consistent and unchanging impression can make the enterprises, goods or services in the minds of the audience reflect their own individual characteristics and image characteristics, so that they can stand out from many similar ones and give the audience a deep and long-lasting impression and memory. .

(3) Form a word-of-mouth effect through multi-level communication. The colloquial language style forms fluent, clear, and easy-to-understand performance characteristics, which is conducive to people's acceptance and memory, and is also conducive to oral communication. People can complete multi-frequency and multi-level communication between people in a relaxed state, forming a ripple effect and generating word-of-mouth power.

(4) Convey long-term unchanged concepts, change consumption orientation, and generate long-term sales benefits. The content of the advertising slogan is nothing more than the company's philosophy and the characteristics of the product. Advertising slogans not only express corporate characteristics and product characteristics, but also reflect new consumption concepts.