Language teaching plan for kindergarten large classes: advertising

As a selfless teacher, we often need to prepare lessons. By preparing lessons, we can make appropriate and necessary adjustments to the teaching process according to the specific situation. How to write the lesson plan? The following is a Chinese teaching plan for large classes in kindergartens: advertisements, for reference only. Let's have a look.

Language lesson plans for large classes in kindergartens: advertisements 1 1. Activity objectives

(A) cognitive goals

1. Guide children to create content with "advertisements" and express their ideas in coherent and complete sentences.

2. Cultivate children's good habit of patiently and intently listening to their peers and understanding the main intentions of others.

(2) Emotional goals

Stimulate children's interest in conversation by talking and creating advertising words.

Second, the activity preparation

(1) tape recorders with complete information and tapes and newspapers for recording advertising words.

(2) Knowledge and experience prepare children to pay attention to watching and listening to advertisements in their daily lives.

Third, the activity process

1. Create a situation and lead to a topic.

Let the children listen to the advertisements posted in the recording, then show the advertisements in the newspaper and read them a paragraph of advertisements. Ask the child, "What was put on the tape recorder just now and what was published in the newspaper?" (The child answers) The teacher raised the topic: "What advertisements do you know? What does the advertisement say? "

The children are divided into several groups and talk freely around the topic of "advertising". Ask children to tell their peers about the advertisements they know. It is required to clarify what this advertisement is and what the advertising words say. Teachers take turns to participate in the dialogue in each group.

Encourage children to tell the whole class what they are talking about boldly. The teacher gives the good sentences back to the whole class in time, so that the children can learn to express their ideas in coherent sentences.

4. Teachers help children learn the existing advertising content and forms and create advertising words.

Guide children to make up advertising words according to the appearance and use of toy cars and plasticine, and encourage children to make up distinctive advertising words. Praise children who speak loudly and behave well.

Four. Infiltration in various fields

Science: Guide children to further understand the role of advertising.

Art: through art activities, let children create advertising pictures based on something.

Verb (abbreviation of verb) infiltration in life

In daily life, pay attention to guide children to observe all kinds of things around them, form a good habit of loving observation and learn to describe things.

6. Infiltration in the environment

Post advertisements and newspapers in the activity room to guide children to observe carefully.

Seven. Infiltration in the family

Contact parents and guide children to watch and listen to advertisements in their daily lives.

Eight. Activity evaluation

Language Teaching Plan for Kindergarten Large Classes: Advertising 2 Activity Objectives:

1. Know the function of advertising and the convenience it brings to people's lives.

2. Try to advertise your favorite products.

Activity preparation:

Commercial advertisements and public service advertisements each have a paragraph and various articles.

Activity flow:

First of all, stimulate interest value analysis:

We should know that advertisements can be seen everywhere in our lives, which are closely linked with our lives and bring convenience to people.

1. Today, let's talk about advertising. Where have you seen advertisements?

Summary:

Oh, it turns out that advertisements are everywhere, and advertisements are all around us.

2. (Playing the advertisement) What do you see from this advertisement?

Summary:

It turns out that this kind of advertisement that introduces goods and attracts people to buy is called "commercial advertisement"

Second, talk about my favorite advertisement.

Value analysis:

Willing to learn and sing advertising language, able to express themselves boldly.

1, the teacher said his favorite advertisement.

There are so many advertisements around us. Do you have any favorite advertisements? Tell me why you like it.

3. Learn advertising: learn advertising language and sing advertising songs.

Summary:

It turns out that beautiful pictures, good music and interesting language are all the reasons why we like advertisements, which let us know a lot about commodities.

Third, design advertisements.

Value analysis:

By co-writing advertisements, children's oral expression ability can be exercised and their desire to create advertisements can be stimulated.

1. The teacher has several commodities to sell today. Would you please advertise for them?

2. Show real objects and children design advertisements.

3. share communication.

Fourth, public service advertising.

1. Besides commercial advertisements for introducing and selling goods, what other advertisements are there?

2. (Playing public service advertisement) What did you see just now? What's the difference between this advertisement and the commercial advertisement we see?

Summary: This is a "public service advertisement". Public service advertisement is an advertisement that does not introduce products and is educational.

Activity reflection: First of all, this is a language activity, so I enriched my children's early experience. With the preparation of knowledge and experience, children's interest in activities has increased and their desire to speak has also increased.

Secondly, when talking about children's favorite advertisements, I preset too many things, which leads to children's lack of passion in performance.

Finally, some children seem to be a little single-board and stiff in the creative process, and they don't let go of creating advertising language with simple knowledge. At this time, the teacher should inspire the children in time and let them behave boldly.

Language teaching plan for kindergarten large class: advertisement 3 ● Activity goal:

1. The artistic features of advertising language have been initially discovered.

2. Try to learn theory, make up advertising language, and improve oral expression ability.

3. Cooperate with peers and feel the fun of cooperation.

● Activity preparation:

A, material preparation:

1. Record 3-4 TV advertisements related to children's lives in a standardized language.

2. Use some old cartons to make TV sets with children. 3. Some small items, such as food, daily necessities, school tools, toys, etc. 2. Knowledge preparation:

Guide children to pay attention to advertisements before class.

● Activity process:

First, introduce activities with the slogan "Baby Golden Water" to arouse children's interest in advertising activities.

1, the teacher imitated the advertisement of Jinshui Baby on TV.

2. Guide children to recall and learn their familiar and favorite advertising language.

(1) Can you speak some advertising language? Who will learn?

(2) Where did these advertisements come from? (TV)

Second, understand the characteristics of advertising language

(1) Guide children to enjoy TV advertisements and get a preliminary understanding of the characteristics of advertising language 1. Play four TV advertisements related to children's life for the first time and get a preliminary understanding of the advertising content.

(1) Question: What is this advertisement for? How did you know?

(2) Teacher: Everything in the advertisement clearly tells us what the name of the product is.

2. Play the TV advertisement for the second time, learn the advertising language and further perceive the advertising content.

(1) Question: What else did the advertisement say? Who will learn? (infant theory advertising language)

(2) Question: What do these words tell us about the product? (Advantages and benefits of the product) (3) Teacher: Advertising words tell us not only the name of the product, but also the advantages and benefits of the product.

(2) Inspire children to think and guide them to discover the characteristics of advertising language. 1. Inspire children to think: What is the difference between the words in the advertisement and what we usually say?

2. By comparing with storytelling, guide children to discover the characteristics of advertising language.

(1) Why does it take a child several days to remember a story, but the words in the advertisement can be remembered quickly, and then recorded after listening to it several times?

(2) Teacher: The words in the advertisement are really different from what we usually say. The words in the advertisement are very short and fluent, which is easy for children to understand and remember. Although the text in the advertisement is short, it can tell the name and advantages of the product.

Third, create advertising language.

(1) Watch the goods distributed by the teacher to stimulate the children's desire to create advertisements.

Teacher: The teacher is going to open a department store. Please have a look.

Children can watch all kinds of goods and talk freely.

Teacher: I want you to help the teacher advertise these goods and make my department store prosperous, ok?

(2) Try to create advertising language.

1, children can freely imagine creation, and the teacher reminds children to think carefully about the characteristics and uses of goods before creative activities. (The slogan should be short and centered) 2. Ask 3 ~ 4 children with strong ability to demonstrate and advertise, prompting other children to listen carefully.

Teacher and child: Do you think the advertisement the children just made is good? Where's the good news?

(c) Use the "doll advertising company" game to improve the enthusiasm of children to participate in advertising creation activities.

1. Divide children into six groups. Each group of children takes turns to perform on their own "TV", with one child performing and the other children watching.

2. Each group selects 1-2 best advertising creatives and recommends them to the whole class for performance.

Let children advertise on TV with commodities, and the teacher will test the effect of the advertisement: if you listen to this advertisement, the children who want to buy this commodity will raise their hands, and the more people there are, the success of the advertisement will be indicated, which will improve the children's interest in participating in the advertising creation activities.

● Activity expansion:

Combined with role games, experience the happy mood after successful advertising.

How to play: The teacher plays the assistant and the children come to buy things, but they must give 1 ~ 2 reasons to buy the corresponding items and experience the happy mood after the advertisement is successful.

Chinese teaching plan for kindergarten large class: advertisement 4 Activity goal: 1. Know the role of advertising and the convenience it brings to people's lives.

2. Try to advertise your favorite products.

Activity preparation: a commercial advertisement and a public service advertisement, as well as various items.

Activity flow:

First, the value analysis of stimulating interest: knowing that advertisements can be seen everywhere in life, advertisements are closely related to our lives and bring convenience to people.

1. Today, let's talk about advertising. Where have you seen advertisements?

Summary: Oh, it turns out that advertisements are everywhere, and advertisements are all around us.

2. (Playing the advertisement) What do you see from this advertisement?

Summary: It turns out that this kind of advertisement that introduces goods and attracts people to buy is called "commercial advertisement".

Second, talk about my favorite advertising value analysis: I am willing to learn and sing advertising language, and I can express myself boldly.

1, the teacher said his favorite advertisement.

There are so many advertisements around us. Do you have any favorite advertisements? Tell me why you like it.

3. Learn advertising: learn advertising language and sing advertising songs.

Summary: It turns out that beautiful pictures, good music and interesting language are all the reasons why we like advertising. Advertising makes us know a lot about goods.

Third, the value analysis of designing advertisements: through cooperation in self-editing advertisements, children's oral expression ability is exercised and their desire to create advertisements is stimulated.

1. The teacher has several commodities to sell today. Would you please advertise for them?

2. Show real objects and children design advertisements.

3. share communication.

Fourth, public service advertising.

1. Besides commercial advertisements for introducing and selling goods, what other advertisements are there?

2. (Playing public service advertisement) What did you see just now? What's the difference between this advertisement and the commercial advertisement we see?

Summary: This is a "public service advertisement". Public service advertisement is an advertisement that does not introduce products and is educational.

Activity reflection: First of all, this is a language activity, so I enriched my children's early experience. With the preparation of knowledge and experience, children's interest in activities has increased and their desire to speak has also increased.

Secondly, when talking about children's favorite advertisements, I preset too many things, which leads to children's lack of passion in performance.

Finally, some children seem a bit single-board and reserved in the creative process, and they don't let go of creating advertising language with simple knowledge. At this time, the teacher should inspire the children in time and let them behave boldly.

Language teaching plan for kindergarten large classes: advertising 5 design intention;

Television advertising has always attracted children because of its sound, image, color and lively listening, watching and reading characteristics. Children like to watch and talk about advertisements. Almost all children can say a few catchy, short and vivid advertising words, and children have a strong interest in TV advertisements. In free activities, I often find children talking about advertisements. You say one thing and I say another. I'm very happy. Some of them are talking and performing, and their interest is very strong. Therefore, according to children's hobbies and cognitive development level, children's favorite and fashionable "interesting advertisements" should be chosen as the entrance of language education, so that children can truly become the masters of activities.

Activity Name: Interesting Advertisement

Activity objectives:

1. Understand the functions and characteristics of advertisements;

2. Improve children's analysis and summary ability and concise and vivid oral expression ability through theories and advertisements.

3. Experience the fun of talking.

Activity preparation:

1. Video (3-4 TV advertisements related to children's lives)

2. Encourage children to talk about the advertisements they see or see in their daily life;

3. Various articles (umbrellas, toys, school supplies, baby products, daily necessities, etc.). )

4. Pictures: wall advertisements, body advertisements, facade advertisements, etc.

Activity flow:

First, understand advertising.

1. Let the children watch an advertising video.

(1): "What did the children see just now?" (Guide children to say advertisements);

⑵: "What advertisements have you seen?" (Guide children to talk about wall advertisements, body advertisements, newspaper advertisements, facade advertisements, TV advertisements, film and television advertisements, etc. And show pictures)

(3): What advertisement did we see just now? (Guide children to say: TV commercials)

2. socialist advertising.

(1) (Play TV advertisements one by one and ask questions) Teacher: "What products are these advertisements about, children? (The child answers) What does the advertisement say? Ask children to learn. Teacher: "What do these advertisements tell us?" (The child answers, and the teacher summarizes the child's answers. For example, children: "I saw Colgate toothpaste, which can protect teeth and gums and make your breath fresh. "

(2) Ask children to talk about their favorite advertising language, and ask other children to tell the products, names, functions and uses introduced by advertisements in advertising language.

Second, understand the role and characteristics of advertising.

1. Teacher: "Children, we have seen so many advertisements. Do you know the function of advertising? " (Children's discussion, the teacher summarizes children's discussion: the role of advertising: it can help people know more about goods and products)

2. Teacher "Children, do you all like advertisements?" (The child answers) "Why do children learn advertisements so quickly that they can remember them after listening to them several times?" . The teacher's answer to the child: the characteristics of advertisements are simple, short and interesting, like nursery rhymes. )

Third, create advertising language.

1. Show all kinds of articles, let children choose articles freely, create and edit according to the characteristics of articles after observation and operation, and ask individual children to talk about their own advertising words. Guide children to know that advertisements should talk about the good characteristics of goods, and teachers should create better encouragement and praise for children; Encourage children to create boldly)

2. Children can freely form small groups, publicize with the theme of' kindergarten', create advertisements, share different roles, and perform performances, music, rap and other forms. In the process of children's creation, teachers help children who don't understand and encourage them to create and perform boldly.

Fourth, the last part:

"The children have designed so many advertisements, which are all great. Let more people know about the advertisements designed by our children themselves! "

Activity expansion:

Put pictures and materials in the language area, art area and performance area, so that children can speak, draw and perform advertisements.

Activity reflection:

Before this activity, I asked parents and children to pay attention to some interesting advertisements and consciously exposed their children to some advertisements. Every child may know one or two slogans, so many children together know more than one or two, that is, many, many. So the first link is designed: teachers and children discuss the advertisements they know. In the first part, the children did well. Many children raise their hands high and want to talk about the advertisements they know. The second link starts with watching the video of the advertisement, so that children can learn more about the characteristics of the advertisement with the help of the video. I'm still negligent when I let my children enjoy it. I didn't ask for it before I enjoyed it. It was not until it was released that I realized that this sentence was not said. It's too late to say it. In the second part, the children performed better than I expected, and rarely talked about their feelings. When introducing public service advertisements, I'm afraid they won't say anything, but they will. Actually, they really want to talk about it, but I told them everything. In a language activity, I want to give children more opportunities to talk and make them want to talk, talk and talk. In future activities, I will try to avoid similar mistakes. Fruits are harvested after labor, and we will also harvest results in reflection.