What are the core values of Haier corporate culture?

Haier's core values are right and wrong, right and wrong and interests.

1, right or wrong-take users as right and yourself as right.

Haier people will always put users first, not only to meet user needs, but also to create user needs; Haier people are always self-righteous, and only self-righteousness can constantly deny themselves, challenge themselves and remold themselves-to achieve the goal of controlling change with change and winning with change.

2. Right and wrong-entrepreneurship and innovation

Haier's unchangeable concept gene is not only a guide to employees' personal development view, but also a constraint to employees' values. The concept gene of "always taking users as right and taking yourself as wrong" requires employees to have two innovative spirits.

Entrepreneurship is entrepreneurship. Haier encourages every employee to have entrepreneurial spirit, from being operated to being operated independently, making the impossible possible and becoming his own CEO.

3, the concept of interests-a win-win situation for one person.

"People" are employees with the spirit of double innovation; "Single" is user value. Each employee creates value for users in different independent enterprises, so as to realize his own value, and the enterprise value and shareholder value are naturally reflected.

By joining the self-management entity, each employee establishes a contract with the user, from being managed to self-management, from being managed to self-management, and realizes "autonomy, autonomy and self-improvement", which is the full release of human nature.

Extended data:

Haier 1984 started a business and grew up in the wave of reform and opening up. Entrepreneurial innovation has gone through four stages: famous brand strategy, diversified development strategy, internationalization strategy and global brand strategy. 20 12 entered the fifth development stage-the networking strategy stage. At present, Haier has developed into a world-famous brand of white goods.

By establishing a win-win self-management model, Haier has built a dynamic network organization with closed internal nodes and open external platforms, becoming a global leader and rulemaker in the white electricity industry, a leader in the integration of virtual and real networks driven by the whole process of user experience, and building a global brand in the Internet era.

"Haier's way" is the way of innovation, and its connotation is: to create a mechanism and platform for producing first-class talents, so as to continuously create value for customers and then form a win-win culture of "one person, one person".

Haier official website-Haier's Core Values