What projects does enterprise VI include?

1. enterprise standard words: Chinese font for enterprise full name, English font for enterprise short name and full name, grid coordinate drawing for enterprise full name and short name, and grid coordinate drawing for enterprise full name and short name.

2. corporate logo: logo ink draft, logo grid coordinate drawing, logo standardization drawing, logo highlighting effect drawing, creative description of corporate logo and logo, logo reserved space and minimum proportion limit.

3. enterprise symbolic graphics: symbolic graphics color draft, symbolic graphics usage specification, symbolic graphics combination specification and symbolic graphics extension effect draft.

4. enterprise standard color planning: enterprise standard color, auxiliary color series, special table for color combination, color recognition of subordinate industries, chromaticity and hue of background color.

5. Corporate mascot design: color draft and description of the mascot, three-dimensional renderings of the mascot, basic trends of the mascot, specifications for deployment and use, and monochrome printing specifications for the mascot.

6. Office supplies: domestic envelope design, stationery design, salary bag design, file box, file bag design, contract folder design, work permit design, fax paper design, business card design, office stationery design, attendance card design, flag hanging design and so on.

7. Design of public relations products: greeting card design, calendar design, gift box design, invitation card design, handbag design and so on.

8. Design of enterprise identification system: the appearance of enterprise's gate, factory building, movable signboard, company name signboard, gate entrance instruction, bulletin board, welcome placard, glass door, etc.

9. Standard design of employees' clothing: men's and women's clothing for managers, men's and women's clothing design for employees, safety helmet, working cap design, and clothing for field personnel.

1. Corporate car body image design: official cars, commercial cars, vans, shuttle buses, special models and so on.

11. Commodity packaging identification: outsourcing box design, gift box packaging, product identification card, sealing glue, wrapping paper design, conference supplies, commodity series packaging and so on.

12. Advertising specifications: TV advertising signs are fixed, promotional cards are designed, wall advertisements, web homepage layout specifications, CD cover specifications, wall advertisements, counter vertical advertisements specifications, neon signs' performance effects, etc.

expanding materials

designing in place and implementing a scientific visual identification system is a fast and convenient way to spread the business philosophy, establish corporate visibility and shape corporate image. Through VI design, enterprises can gain employees' sense of identity and belonging internally, strengthen enterprise cohesion, establish the overall image of enterprises externally, integrate resources, convey the information of enterprises to the audience in a controlled way, and constantly strengthen the awareness of the audience through visual symbols, thus gaining recognition. VI is a part of enterprise CIS, and enterprise CI includes three aspects. Divided into BI, MI and VI, the three aspects are behavior recognition, enterprise mind identity and visual recognition.

Reference: Baidu Encyclopedia -Vi.