What are the requirements for opening a lingerie store for women?

What do you need to open an underwear store? Under normal circumstances, you can open a decent underwear store with an investment of 50 ~ 60 thousand yuan. This looks simple, but it is very complicated in practice, because underwear stores are far more complicated than ready-made clothes. For example, ready-made clothes usually have only a few yards, such as S, M and L, while underwear is more subdivided. The same model is divided into four levels: A, B, C and D, with different sizes such as 70, 75, 80 and 85, and many colors. The same model may have 80 or 90 products with different specifications to choose from, and careless purchase will cause a large inventory backlog. Therefore, many people say that it is easy to open an underwear store, but it takes some efforts to get more objective profits. Therefore, if you want to open an underwear store and choose features, Princess Sisi suggests that you must think about the following seven things:

1. Respond to fierce competition

Now underwear sales are in a situation where fast fish eat slow fish and the strong eat the weak. Due to the relatively low threshold of capital investment in opening women's underwear stores, repeated investment and vicious competition in small individual and private women's underwear stores have been caused to some extent, which has led to fierce competition and poor operation. Therefore, to invest in opening a women's underwear store, we should not only see the market clearly, but also invest carefully, and have strong psychological endurance and ability to control the market.

In addition, in the fierce market competition, due to the continuous price war and a series of crazy and exaggerated discount activities, some mid-range brands with a certain level have become the "staple food" for pushing floats along the street. The intensified "discount" may be realized and the inventory cleared, but the result is that the brand has made some money, but as the owner, you may be unprofitable, and the painstaking efforts in the local market for several years have also been wasted.

Step 2 Choose the right store location

What kind of location to open a shop depends on your own investment ability. The better the geographical location, the better the business in general, but the risk of investment is also greater. Because good lots usually require high rents. Under normal circumstances, the location of underwear stores should not be too remote first. After all, "the smell of wine is also afraid of the depth of the alley." Secondly, it should be located in lots with clothing sales atmosphere, such as pedestrian streets, commercial streets, shopping malls, supermarkets and so on. Single-store-oriented, it must be the place where target consumers often appear.

3. Choose brands carefully when doing business.

Brand selection plays an indispensable role in the success of women's underwear store management. Generally speaking, what brand to choose depends on the local economic level. Moreover, the quality of the brand must be excellent, and the manufacturers must have certain strength and determination in order to develop the market in the long run. Generally speaking, middle and low-grade brands have moderate prices and large profit margins, which are more suitable for the sales of underwear stores.

At present, the first, second and third lines of underwear brands are clearly divided. Investors should not only pay attention to brand awareness, but also pay attention to product credibility and service when choosing brands. The opening of underwear store is only the first step, and the promotion and overall planning of the store in the later period are more important. Therefore, if a good brand is not supported by a strong management team, you may face extinction after opening a store. So which brand or brands should we choose in the face of a dazzling array of brands at home and abroad?

First of all, if the operator chooses to join the underwear store, it will save a lot of trouble in opening the store, which is a wise move, especially the free exchange policy of the headquarters, which is conducive to the operator to grasp the underwear market trend and underwear fashion trend in real time and earn the maximum profit.

Secondly, if you choose to purchase goods independently, then the choice of brands will be much larger, and there are advantages that franchisees do not have, that is, the brands in your store are diversified and the range of customers' choices will be great. To sum up, this business model has the following unique advantages: First, self-purchase can gather the first, second and third-line brands in the store and expand the scope of consumer groups in the store. Second, self-purchase can absorb the mainstream style of a brand, take its essence and discard its dross. Third, the brand choice of independent purchase is very flexible. Because shopkeepers can know what brands and styles are popular in actual operation, so as to better grasp the brand advantages, this independent purchase model is suitable for use in small and medium-sized cities.

4. Funds should be guaranteed.

Of course, you need enough money to open a shop. Be sure to know in advance what grade underwear store you want to run and how much money you need. Of course, different regions, different scales and different levels of underwear products have different capital investment.

If the founder can independently undertake all the capital investment, it is of course the most ideal, but if the funds are insufficient, it is necessary to consider borrowing. At this time, you should carefully estimate the risk of borrowing and your risk tolerance. Often because of lack of funds, the ideal of opening a store has become a bubble, or underwear stores have to be downsized.

Choose a style

Modern people pay more and more attention to the quality of life, and underwear is also one of the carefully selected items. It is impossible for any brand to sell all the styles, but it is very dangerous if you don't understand the trend. Therefore, after determining the brand, we must see the best-selling styles clearly, which can also save money, speed up the customer selection process and enhance the customer's goodwill towards the products. This requires investors to find out the market. Generally speaking, there are three ways to find hot styles: (1) learn from magazines; (2) learn from competitors; (3) Learn from customers.

In addition, the comfort of the product is very important, and there will be no repeat customers wearing uncomfortable underwear; The combination of products is also a very profound knowledge, and it is necessary to have different series of products to fully meet the underwear needs of women. Moreover, women in different regions have different chest characteristics and different preferences for colors; Different climates and environments lead to different combinations of underwear in different regions, so underwear should be sold according to local conditions. For example, women in the north have full breasts and should choose a larger size, while women in the south are petite and exquisite, and small sizes are bound to sell well; The color should be dark in winter and light in summer. Red must be the best-selling color for Chinese New Year holidays.

Product hanging is another art, and the best-selling styles and colors must be displayed in the main position; The visual display of hanging boards is also very important. When customers enter the store, they must feel the neatness and taste of the overall display. In addition, if investors are in the mid-to high-end market, they need to pay attention to their tastes. Women are emotional animals, and a beautiful shopping environment will * * * their desire to buy.

Choose a shopping guide

Underwear is very special because of its privacy, and a good shopping guide is related to turnover. Experienced shopping guides can judge the size of the cup lid when meeting customers and give accurate suggestions.

The age of shopping guide should be between 28 and 40, and girls who are too young to recommend underwear will make people feel lack of authority. As close-fitting clothes, even if the size is the same, there will be differences, and the differences in appearance and function are even greater. Therefore, the shopping guide should persuade customers to try it on. Girls who buy underwear for the first time are often shy. Only by eliminating their nervousness and giving correct explanations can the shopping guides leave the best impression on customers.

7. Choose a publicity point

Generally speaking, targeted advertising can bring direct benefits. Of course, a small underwear store can't have a lot of media advertising investment, but investors can spend a little money and do something practical. For example, when you mainly receive notices and banners of promotional activities, hang light boxes at the door of the store, or distribute some leaflets and coupons in crowded places. You can also plan a window show and invite one or two models to show it.

Scientific popularization is essential. Attractive promotions and gifts can not only deepen the feelings between you and your customers, but also shorten the distance. At the same time, it is also a good way for you to keep the price stable without discount. A good promotional product is mobile advertising.

From the above analysis, we can see that before you decide to open an underwear store, you must make a concrete analysis of your own advantages and disadvantages, so as to have a clear goal. You can neither look forward nor backward, let alone act rashly. When you have a rational understanding of the attractive "Qian Jing" and potential risks in the underwear market, I believe it is not difficult to stand out from the competition.

Women's underwear store named enterprise name: fashion lady

The strokes and the five elements are 10 (gold) 8 (gold) 3 (fire) 3 (gold) respectively.

The name of this enterprise is mathematically 24, and its implied information is:

A bright future depends on self-reliance, resourcefulness and great achievements. (Kyrgyzstan)

Enterprise name: daughter of Ding Xin fashion clothes.

The strokes and five elements are: 9 (gold) 13 (fire) 10 (gold) 8 (gold) 6 (earth) 3 (fire) 3 (fire).

The name of this enterprise is 52, and its implied information is:

The grass meets the spring, the rain clears up, and the difficulties are overcome, which is success. (Kyrgyzstan)

What are the requirements for opening a laundry? 1, health permit;

2. Environmental protection;

3, special industry approval certificate (depending on different places)

5. What's left is the industrial and commercial, organization code, tax and other documents.

If you drive by yourself, I suggest you join us. The procedure is much simpler.

What about Ms. Xianyan's underwear store? Hehe ... typical trust, its underwear is expensive and not worth it at all. You know the sales model of MLM! I regretted it when I bought it from that shop. I bought it! Something that makes me feel bad.

What are the names of women's underwear stores? Yixiu, Aiyi, Xinya, Nanxiu, Meiya, Yimei,

Do you open an underwear store to earn money now? Opening a shop depends on the people around you and your spending power. There are also women's products bought nearby. Congratulations, you must win it. You still have to stick to expensive things. It will be cold at first.

Where can I find a source to open a lingerie store for women? Alibaba website or Taobao.

Ladies' underwear shop is named (Taobao C Store) Mengyelin Sarah.

Do men open online stores to sell (ladies' underwear) and physical underwear stores? Yes, but it was a little strange at first, but then it was all right. Be bigger and stronger

What should I do when I wear an amulet into a women's underwear store? You calmly walked into the women's underwear store, clutching the amulet, but you were already wet with sweat.

"What can I do for you, sir?" The clerk saw you and came to ask enthusiastically.

You said indifferently, "I'm looking for my girlfriend." And then you walked in. Your brow puckered slightly, and colorful underwear made your eyes ache. Your amulet is starting to spontaneously ignite. About a minute, you whisper.

You quickly browse this underwear store, and finally your eyes stay in the fitting room in the corner.

You look at the amulet that only burned a quarter in your hand and think you must succeed this time. Take a deep breath, you step forward and push open the door of the fitting room.

With a scream, your face was printed with a red slap. When you touch your face, you only feel hot and painful.

"Am I going to fall down again today?" The way you grieve, "Death can't make you feel better." I'm Chun Yang, so I won't kill you. "

If you rush in again, there will be bursts of * * * in the fitting room, and finally there will be no sound.