How to carry out national defense education focusing on recruitment propaganda

1. Seek changes in concepts and enhance the initiative of recruitment propaganda

The foundation of the army lies in the soldiers, and the foundation of the soldiers lies in the sources of troops. Doing a good job in recruiting publicity is a reliable guarantee for improving the quality of soldiers from the source. We must stand at the height of the overall national strategic development, advance with the times, change concepts, deepen understanding, and pay close attention.

The ideological shift from one-season promotion to four-season promotion. Ideological backwardness is fatal backwardness. With the deepening of the reform of the country and the army and the development of the socialist market economy, people's ideas and values ????have tended to be diversified. In addition, they have been in peaceful times for a long time. The dominant factor in the enthusiasm of young people of school age to enlist in the army is no longer patriotic enthusiasm and martial spirit. It is more driven by family and personal interests. New changes will inevitably bring new challenges. In the past, the "gust of wind" and "movement-style" surprise propaganda methods during the recruitment period in the fourth quarter no longer adapt to the development of the situation and tasks. All levels must take the initiative to adapt to this change, change the concept of one-season publicity, and focus on conducting military recruitment publicity work in peacetime. By strengthening uninterrupted publicity and education in peacetime, the laws, policies and regulations on military recruitment will be well-known and deeply rooted in the hearts of the people, so as to achieve Change from one-season promotion to four-season promotion.

The method changes from "passive waiting" to "active invitation". Accelerating the process of military modernization relies on high-quality talents. In the short term, due to the influence of the family planning policy of the last century, the population base of school-age young people will continue to decrease; the contradiction between the increasing channels for employment and schooling of school-age young people and the lag of the current preferential care policy will still be very prominent. It is an indisputable fact that schools and the army, enterprises and the army, society and the army compete for high-quality soldiers. The previous model of passively waiting for school-age young people to come to register or allocating quotas based on regional population base needs to be improved urgently. Last year, our state planned to have 4,700 people enter the county (city) station for physical examination, but 3,530 people actually entered the station. Among the incoming personnel, the proportion of fresh graduates is less than 50%. Analyzing this phenomenon, all levels must fully understand the arduous task of completing the recruitment task after adjusting the recruitment targets, actively change the past passive method of waiting at home for school-age young people to come to register, and actively transform into in-depth recruitment of high-quality soldiers in schools, enterprises, communities and other places. .

In terms of strength, there has been a shift from the focus of the military service agencies to the focus of both the military and local areas. Military recruitment is a serious political task for local governments and the common responsibility of the whole society. It is necessary to give full play to the joint role of organizations at all levels, various departments, and social forces, and avoid the phenomenon of military service agencies performing a "one-man show", and effectively achieve the "four inclusions" and focus on the "four levels." That is: incorporating national defense education and military service laws and regulations into the theoretical study of local party committee central groups and party school training plans at the same level, focusing on the leadership level; incorporating national defense education and military service laws and regulations into the training of local party and government agencies, armed forces cadres, and militia cadres plan, focusing on the backbone level; incorporating national defense education and military service laws and regulations education into the compulsory courses of high schools (technical secondary schools, vocational high schools) and colleges and universities, focusing on the basic level; incorporating national defense education and military service laws and regulations education into primary and secondary school classroom teaching plans, focusing on Good future level. Not long ago, we combined the "Ten Thousand Cadres Entering Ten Thousand Villages and Ten Thousand Households" campaign carried out by the provinces and prefectures with the "Two Hundred Cadres Entering Two Hundred Militia Companies" campaign organized by the military division, focusing on incorporating the publicity of national defense regulations and recruitment policies into The "Thirty Thousand" and "Double Hundred" activities are an important part of delivering policies and warming people's hearts, and have received good publicity effects.

2. Seek breakthroughs in key areas and enhance the pertinence of recruitment propaganda

Strengthening the concept of national defense and stimulating enthusiasm for joining the army are the themes of recruitment propaganda. The survey found that the propaganda methods widely advertised at all levels are one-sided and lack pertinence, and breakthroughs must be made in methods and priorities.

Prepare promotional content well. Recruitment propaganda is rich in content and the key points must be clear. It is necessary to distinguish between different objects and select propaganda content at different stages, so as to ensure that it is targeted. In the publicity and mobilization stage, the recruitment conditions, policies and regulations should be publicized clearly, and the preferential policies for fresh graduates and highly educated young people to join the army should be clearly explained, and the open, fair and just recruitment procedures should be clearly explained; during the visit and recruitment stage, the focus should be on publicizing the army's Glorious traditions and excellent examples of military camps must be explained thoroughly, and the truth that serving as a soldier is a choice without regrets to realize the value of life must be thoroughly explained; during the handover and start-up stage, the focus should be on publicizing the army’s fine style, disciplinary requirements, and new achievements and developments in the modernization of national defense and the army, Strengthen the determination of recruits to take root in the military camp, dare to endure hardships, and sharpen their will.

At the same time, we must take into account the fact that ideological factors have increased in recent years and avoid the phenomenon of "grasping the small and magnifying it", that is, there are too many petty principles that talk about personal and family interests, and few big principles that talk about national and national security; There are many preferential care policies and benefits, but little emphasis on citizens’ martial spirit and obligations; more emphasis on the requirement to proactively enlist in military service, but few provisions on the prohibition that refusal or evasion of military service is illegal and should be punished.

Make good time for publicity. Recruitment propaganda runs throughout, and the key points must be grasped. It is necessary to persist in combining recruitment publicity with patriotism education, national defense education, and ideological education for all, as well as with organizational rectification, student military training, militia training, National Defense Education Day, etc., and with all aspects such as registration, physical examination and political review, and visits to select soldiers. Combined, we will seize every opportunity to carry out publicity and further expand the scope of recruitment publicity and education. For example, the vast majority of the young people who applied for registration have a strong desire to join the army. But it is undeniable that there are also some young people who sign up for the job just with the attitude of giving it a try, and even some young people are recruited by the towns to complete the entrance quota. If we can seize this precious opportunity of registration and put publicity work into the hearts of every young applicant, we will win over those wavering young people to join our team. On the contrary, if we do not carry out recruitment propaganda proactively, timely and effectively, then we are likely to lose these soldiers from the source.

Choose good publicity targets. Recruitment propaganda targets a wide range of subjects and must focus on key points. With the acceleration of the modernization process of the military, my country's main recruitment targets have experienced three major adjustments in a short period of time: young people with a junior high school education or above, young people with a high school education (technical secondary school, vocational high school) or above, and fresh graduates from various colleges and universities. All levels should regard the main targets of recruitment as the focus of publicity, accurately grasp their quantity flow, employment status, and willingness to apply, and highlight door-to-door publicity, precise publicity, and follow-up publicity. It is necessary to focus on publicizing a series of priority policies and regulations for recruiting fresh graduates, and various preferential policies formulated and issued by party committees and governments at all levels based on the actual local economic and social development, so as to create a good policy and public opinion environment for the selection of outstanding young people. At the same time, the publicity target should shift from focusing only on school-age youth and parents to all citizens, party and government leading cadres, and corporate legal persons, so as to enhance the awareness of national defense concepts and the awareness of military service obligations of personnel at all levels in accordance with the law.

3. Deepen the effect and enhance the appeal of military recruitment propaganda

Enhance the appeal of military recruitment propaganda and effectively create a culture where young people of appropriate age will serve in the military in accordance with the law and parents will actively support their children in fulfilling their military service obligations. The social atmosphere in which leaders at all levels and corporate legal persons fully support military service is the starting point and foothold of military recruitment propaganda work, and must be deepened in terms of effectiveness.

Attract with special promotional content. In practice, using content promotion that is more in line with the characteristics of young people of the right age and the characteristics of the times can achieve twice the result with half the effort. For example, in terms of the content of the propaganda slogans, "Outstanding young people from ethnic minorities and poor families are given priority to be sent to the army", "Men are determined to use gold and silver to serve the country by joining the army", "Promising young people are determined to join the army to strengthen national defense, and passionate men serve the country sincerely" Propaganda slogans with local characteristics and humanistic care such as "Building the Great Wall" can easily make the majority of young people interested in hearing about it, impress them deeply, and be more attractive and inspiring. By widely publicizing the outstanding deeds of Xiang Nanlin and He Xiangmei, the model of young people born in the 1980s and the patriotic military model of the whole army, and He Xiangmei, the amphibious pioneer with the characteristics of the times, the military spirit and enthusiasm for serving the country were effectively inspired by the majority of young people who were recruited.

Use typical people around you to inspire. Making good use of the deeds of typical people around you is the most contagious and persuasive way to inspire. There is no shortage of figures who have made contributions to military camps in various places, and there are not many examples of outstanding achievements in the army. We must be good at tapping this precious resource, give full play to the role of demonstration radiation and publicity guidance of the models around us, extend the reach of publicity, and expand the effectiveness of publicity. In recent years, our state has insisted on making good use of "plant cloning" warriors and "scientists" from Jingyang Town, Jianshi County, who only attended an agricultural technical secondary school for two years before joining the army. As a fresh resource, Huang Bin, a deputy division cadre, held publicity activities with great fanfare across the state, which effectively mobilized the enthusiasm of the majority of young people of appropriate age to join the army and inspired them to be inspirational and honorable. confidence and determination.

Use major activities to drive progress. Using major events as a traction is an effective way to improve the effectiveness of military recruitment propaganda.

It is necessary to carry out rich and colorful publicity activities throughout the recruitment work. By organizing large-scale publicity and education activities such as conscription publicity months (weeks and Sundays), conscription publicity streets, supporting military cultural performances, and sending off recruits to join the army, we can increase the attractiveness and inspiration of conscription publicity. force. In 2009, in conjunction with the National Day military parade marking the 60th anniversary of the founding of the People's Republic of China, we carried out a signature campaign of "Dedicate yourself to national defense and serve the motherland" with 10,000 people at the Hubei Civilian College and Enshi Vocational College in the state, which effectively stimulated the enthusiasm of college students to join the army. There was a strong response.

The new situation waits for no one, and the new mission is glorious. Faced with the current situation of difficult and cold recruitment, as long as we continue to strengthen our sense of mission, responsibility, and urgency, strengthen our confidence, face difficulties, and forge ahead, the goals of the "two guarantees" will be successfully achieved.