Summary of Pharmacy Member Day Activities

Summary of Pharmacy Member Day Activities

The activity has come to an end. I believe you will broaden your horizons, so write these records in the activity summary and keep it in your mind. Do you want to know how to write an activity summary? The following is a summary of pharmacy membership day activities that I have collected for everyone. It is for reference only. I hope it can help everyone.

Summary of Pharmacy Member Day Activities 1

According to the deployment and arrangements of the head office, xx Zhongdian held a drug promotion event from x to With the joint efforts of the leaders and all store staff, this promotional activity achieved good results and expanded the good reputation of xx drugstore in society to a certain extent. This promotional activity is now summarized as follows:

1. Make full preparations before the event to lay the foundation for the success of the promotional activity

1. Organize store staff to learn and understand this arrangement arranged by the head office In the spirit of this activity, based on the monthly fixed-time promotional activities, the loopholes in the work were analyzed, the importance of this activity was emphasized, and the DM orders were distributed to each employee and distributed in slices. All store employees are required to arrange their time in advance and work all day during the event.

2. According to the requirements of the event, organize store staff to inventory inventory, prepare supplies for promotional products and gifts, and stock up on special-priced medicines, commonly used medicines, seasonal medicines, detergents, home appliances, etc. in advance.

3. Specially organize employees to discuss how to promote drugs and analyze possible problems. If there are too many special-priced products or high-volume products, how can we ensure gross profit?

4. Create a good service environment. Organize store staff to tidy up the environment inside and outside the store to ensure it is clean and hygienic, and medicines are placed neatly. Made x promotional posters for special price medicines. Out-of-store promotional posters were made for x number of special-priced drugs and posted in 8 windows outside the pharmacy. At the same time, in order to highlight the special-priced drugs and attract customers' attention, a number of exploding stickers were specially made and placed on the display area of ??the drug. In order to highlight the effect of the event, a rainbow door was erected in front of the store, flower baskets were placed, and speakers were arranged, which played a great role in this event.

2. The results of this activity

Sales of x million on x day of x month, sales of x million on x day of x month, and sales of x million on x day of x month.

3. Experience of this event

1. It was rainy and foggy from x to x. At the beginning of the event, we expected that the effect would be to increase business compared to usual About x% is considered successful. We felt lack of confidence due to weather and other reasons. Unexpectedly, all the preparations we made in advance played a big role.

2. Factors such as text message promotion before the event, the city’s medical insurance card being swiped online on x, month x, clearing the card before the end of xx, and generous gifts drove sales.

3. The xx order was issued in a short time, somewhat in a hurry, and the coverage was not wide enough; due to concerns about the expected effect of the event, Longda peanut oil was not fully stocked and there was a shortage.

4. The next step is to actively learn from the experience and shortcomings of this event, actively develop new members, and send text messages during event promotions.

This event received full support and help from the leaders of the head office. Manager Chang provided gifts to our store immediately. Manager Rong Haifeng provided food and accommodation in Tancheng for a week, ready to help solve any problems encountered! This activity has achieved results. All the employees in the store are very excited and feel a sense of release - their hard work has not been in vain, and their overtime work has not been in vain. In the future, they will work harder to increase sales and actively complete the company's tasks. Summary of Pharmacy Member Day Activities 2

Most pharmacies will hold promotional activities during the festival, which not only brings benefits to customers, but also brings profits to the pharmacy. Looking at thousands of pharmacy promotion activities, we found that many pharmacies do not lack creativity, but lack of execution. Generally, it includes four executions: materials in place, atmosphere in place, publicity in place, and training in place. The following is a summary of drug store promotional activities:

1. Materials in place

Materials in place mainly include merchandise, gifts, and promotional materials.

First, conduct data analysis based on seasons, festivals, regions, common diseases and best-selling products, find out best-selling products and key products corresponding to common diseases, and fully stock up.

For example, we have found 30 key products for the autumn and winter seasons. If we require x number of goods per month, there are xx boxes in stock at a certain time, and the sales volume last month was xx boxes. The usual replenishment formula is: quantity required = 160/8 =20, 20x2=40, 40-35=5, 5 boxes refers to the quantity of goods. It is necessary to ensure that the inventory has two cycles of sales. It can be adjusted appropriately based on experience. This ensures that there is enough inventory for key products, so that the inventory can be fully stocked and displayed. During the event, it is usually recommended that key products ensure one month's sales as inventory, which means the goods are in place.

Once again, based on the sales targets and purchase and gift levels set by the event, calculate the type and quantity of gifts, and prepare them in place. Finally, prepare promotional materials according to the banners, DM sheets, speakers, recordings, POP, posters, megaphones, etc. required for event promotion.

2. The atmosphere is in place

The atmosphere inside and outside the store is in place, including opening arches, hanging banners, clean signs, making themed windows, doing inkjet photos, setting up umbrellas at the entrance of the factory to promote free clinics, In-store and outdoor speakers play event recordings, key product promotion recordings, corporate culture recordings, health recordings, and hang corresponding activities and product POPs in the store.

Be sure to ensure that the marketing atmosphere of the store is sufficient, with smiling employees and enthusiastic service; the products are rich and plump on display, and key products are prompted with POP, explosion cards, and cloud cards; such as ladder-shaped, circular, and heart-shaped displays , make an empty box Chinese knot, make a wind chime, get some sunflower cards... These are the atmosphere in place, making customers feel beautiful when entering the store. Be willing to stay a little longer and increase interaction time with the store clerk.

3. Propaganda in place

With the store as the center, leaflets are distributed in different communities, time periods, and groups

A unified vocabulary for issuing orders: Hello, We are xx drugstore. We will hold a 100,000 gift giveaway event from x, x to x, x. You are welcome to participate. Define actions, define expressions, produce activity recordings, purchase and gift recordings, lottery recordings, health recordings...Outdoor audio playback, arches, banners, door free clinics, member phone calls, member text messages, electronic subtitles, etc.

4. Training in place

It is key to make every store employee fully aware of the activity plan. It must be practiced by all store employees, not just simple training and memorization.

Focus on three unifications: unified mission, unified language, and unified actions.

The mission is to clarify the daily sales target, customer unit price, transaction number target, key product target, and then instruct each clerk to do everything possible to let each customer take a gift.

The language is unified from the second level, in order to increase the unit price per customer. For example, if you buy X yuan in the first tier, you will get two packs of washing powder, and if you buy 88 yuan or more in the second tier, you will get a stainless steel basin. All employees are required to say a word to customers: Hello, today we are doing an event, and you will receive a stainless steel basin with a purchase of xx yuan or more!

The action is to require all store staff to carry the basin throughout the business hours, and fill the basin with the specified items (a xx order, a pack of first-tier gift washing powder, a third-tier gift water cup) every detail Must be in place. If the chain headquarters conducts uniform training for store managers, store managers conduct uniform training for store employees, and the headquarters conducts random inspections at stores. The headquarters will conduct uniform inspections and implementation of store manager training the day before the event, and propose assessment rewards and punishments. If the implementation is not in place, the store manager will fail the assessment score. Even dismissed on the spot.

Promotional activities in pharmacies usually consist of three parts of planning and seven parts of execution. It can be seen that the most important thing is execution. If the pharmacy can truly implement the activities in the process of executing promotional activities, then the promotional activities will be successful. Summary of Pharmacy Member Day Activities 3

1. Activity Execution

1. Pharmacy pure sales data (that is, sales situation), it is best to provide data comparison, that is, comparison of sales data before and after the activity, In this way, we can systemize the effects of activities;

2. The amount of gifts consumed, calculate the input-output ratio, that is, how much money I invest, how much sales are produced, and calculate the expense rate;

3. Display at the event site and take some photos, such as the display of the pharmacy, the atmosphere at the event, etc.

2. Consumer Communication

1. Classification of purchasing consumer groups, describing or counting the proportion of purchases by different types of consumers to determine whether the activity satisfies the established consumer groups;

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2. Feedback from purchasing consumers refers to consumers’ preferences for activities, preferences for gifts, etc.;

3. Terminal feedback

1. Pharmacy’s Feedback, including feedback from drugstore owners and clerks about the activity (likeability, suggestions, etc.);

2. Feedback from competing products, such as the role of the activity in combating direct competitors, and whether competing products are targeted action.

IV. Activity summary and suggestions

1. Summarize and give your overall evaluation of the effect of the activity;

2. Analysis of gains and losses and inspiration, summary What went well in the activity and what needs improvement, and make personal suggestions for the next activity. Summary of Pharmacy Member Day Activities 4

This activity achieved great results through the support of leaders at all levels of the company and the concerted efforts of colleagues. September 7th to 9th, 20xx is an exciting three days, through these three days of exciting promotions! I have benefited a lot, not only improved my personal quality and ability, enhanced my understanding of various medicines, but also understood the people-oriented service concept. Current promotional activities are often not paid attention to by consumers, and consumers are not enthusiastic about participating, which can easily lead to poor promotion results. In fact, it is not the problem that the promotion itself is not attractive, but because there are too many current promotional activities, which are too boring and chaotic. , some activities did not clearly express the core benefits of the promotional activities in the publicity, and the publicity and execution were not strong enough. However, our three-day activities overcame the above shortcomings and achieved the purpose of stabilizing the loyal consumer group. On-site prize promotions are more It is an important means to increase the purchasing desire and attract popularity at the event site, strengthen the external image of the pharmacy, and expand the popularity. The specific feelings are as follows:

1. Sufficient preparation has laid a good foundation for promotional activities.

This event used leaflet delivery, word-of-mouth promotion, and high-density drop-offs at each household. The total number of flyers submitted was about 10,000, and the focus was on the market. Commercial areas, around the central hospital, residential portals, around the Huxi Martyrs Cemetery, pedestrian streets, etc., and publish promotional advertisements. Banners and slogans focusing on the activity content were hung in the pharmacy. After the event site was arranged, in order to promote the event in an orderly manner and attract more people to participate, a free clinic testing service desk, information desk, gift distribution desk, and lottery were also set up at the entrance of the pharmacy. Boxes and so on. What is even more sensational is the performance effects of Northeast Duo, acrobatic troupe, drama and other stage forms. The personnel are densely packed, the rhythm of the activities is well controlled, the order of the scene is maintained, the customers are guided into the store to participate in the activities, and materials and prizes are distributed. Register and sign promptly. This new marketing model has brought some new ideas to consumers, enabled Shanxian citizens to fully understand Yutian, strengthened the external image of the pharmacy, and expanded its popularity.

2. The people-oriented service concept has won applause from customers.

The main targets of this promotional activity are: residents of communities around our store, factory employees, and shop residents. In specific operations, special prices and discounts have the greatest influence on some sensitive consumer groups. In particular, special prices on some sensitive drugs can easily get twice the result with half the effort, and the corresponding delivery can allow consumers to enjoy their consumption. To achieve the purpose of stabilizing a loyal consumer group, on-site prize promotion is an important means to increase the desire to purchase at the event and attract popularity, and is the guarantee for the success of the event. In particular, the first hundred customers are given 6 eggs and a lottery for buying medicines. The first impression that customers get when they come in is "Wow, what a deal! There is something for free!". This people-oriented service concept has won applause from customers. The growth of this event is mainly due to capturing customers' demand for gifts. The only way out is to increase the unit price per customer. What can affect the unit price? Gifts, only gifts can affect the unit price per customer. Such activities are a great boost to pharmacies, taking the opportunity to publicize and strengthen the influence of our pharmacies.

3. Take this as an opportunity to let your smile become my bright business card.

Through the carrying out of this activity, I fully understood: no matter how big or small the care is, the service is endless. For every customer who enters the store, I should give the most amiable smile and communicate with you as soon as possible. The warmest caring greeting. When talking to customers, use civilized language and friendly tone, consciously use "service terms", "please" first, and "thank you" constantly. It starts with caring for customers in details, and ends with endless service etiquette. Our Yutian store will always keep "care" in mind. Especially in this event, we took the initiative to strengthen communication with customers and understand what customers think and need! This enables me to take the initiative to introduce and promote the company's medicines and equipment, and proactively answer customers' questions, so that customers can learn more about medicines during the process of purchasing medicines! And I can also find my own shortcomings in sales, especially There are still some blind spots in my understanding of medicines. Taking this as an opportunity, I will work hard to learn medical medicine knowledge in my future work, understand the uses and precautions of each medicine, work with peace of mind, exercise hard, and standardize my services. Improve service quality and let smile become my bright business card.

Shoot the bow vigorously and walk with Yutian Pharmacy. The eagle's ideal is lofty, soaring into the sky; the bird's career is heroic, fighting against the sky. The biggest source of energy in my life is the pursuit of beautiful ideals, and the most inspiring passion for me is the heroic Yutian career. Full of longing and hope for the future, and full of enthusiasm for Yutian's career, I am proud to have entered the Yutian company I have dreamed of, and I am excited to finally have a stage to practice myself. I will devote myself to what I love so much. In this hot land, closely connect your own life value with Yutian's career, and use your high-pitched voice and magnificent brilliance to compose the youthful movement of a Yutian employee. ;