They are all TVs, why does Huawei call them smart screens?

Words used in selling point marketing, such as if your screen has low blue light and does not flicker, as a selling point, you can call it an xx eye protection screen

Huawei’s developer conference held in Dongguan on July 17 The first Hongmeng operating system product was released in a high-profile manner - Honor Smart Screen! At first, I thought it was some high-end gadget that I didn’t recognize, but then I went to Huawei’s official website and saw it, and it turned out to be a TV! However, the question arises, why does Huawei name it a smart screen when it is obviously a TV?

1. Strategic level: Huawei is targeting the future market and creating products that represent the trend. Therefore, even if this product has the function of a TV, it cannot be called a TV because it is too crude. , Huawei must represent cutting-edge technology, so Honor CEO Zhao Ming has repeatedly emphasized that Honor Smart Screen is not a TV, but the future of TV. Honor TV, Honor Smart TV, and Honor Super TV, although they are easy for everyone to understand, they are not powerful enough and cannot represent Huawei’s original intention and sentiment for making this product.

2. Product level: Honor Smart Screen is based on Hongmeng operating system, which means that it is based on the architecture of the Internet of Things and is completely different from previous TV operating systems. Smart screens are not necessarily It is only used on TVs. In the future, all screens, including mobile phones, TVs, watches, car video terminals, etc., all screens with connection capabilities can be called smart screens! Therefore, this screen must not be called a TV;

3. Market level: Huawei has always adhered to the B-side thinking of expanding the ecosystem. Ren Zhengfei has said that their goal is to empower industries and enterprises rather than Go grab everyone’s cake. Therefore, Huawei’s core goal of making smart screens is to promote the Hongmeng system! And use this system to upgrade the entire TV industry! If you think about it this way, Huawei is no longer a contender for the Red Sea cake, but an activator of new needs and a promoter of the upgrading of the TV industry.

Of course, the biggest hope is that Huawei can truly carry forward the Hongmeng system through the Honor Smart Screen, so that China can truly lead the world in the 5G era of the Internet of Everything!

It’s obviously a TV, why does Huawei call it a smart screen?

At the developer conference held in Dongguan on July 17, Huawei launched the first Hongmeng operating system product with high profile - Honor Smart Screen! At first, I thought it was some high-end gadget that I didn’t recognize, but then I went to Huawei’s official website and saw it, and it turned out to be a TV! However, the question arises, why does Huawei name it a smart screen when it is obviously a TV?

1. Strategic level: Huawei is targeting the future market and creating products that represent the trend. Therefore, even if this product has the function of a TV, it cannot be called a TV because it is too crude. , Huawei must represent cutting-edge technology, so Honor CEO Zhao Ming has repeatedly emphasized that Honor Smart Screen is not a TV, but the future of TV. Honor TV, Honor Smart TV, and Honor Super TV, although they are easy for everyone to understand, they are not powerful enough and cannot represent Huawei’s original intention and sentiment for making this product.

2. Product level: Honor Smart Screen is based on Hongmeng operating system, which means that it is thought according to the architecture of the Internet of Things. It is completely different from previous TV operating systems. Smart screens are not necessarily It is only used on TVs. In the future, all screens, including mobile phones, TVs, watches, car video terminals, etc., all screens with connection capabilities can be called smart screens! Therefore, this screen must not be called a TV;

3. Market level: Huawei has always adhered to the B-side thinking of expanding the ecosystem. Ren Zhengfei has said that their goal is to empower industries and enterprises rather than Go grab everyone’s cake. Therefore, Huawei’s core goal of making smart screens is to promote the Hongmeng system! And use this system to upgrade the entire TV industry! If you think about it this way, Huawei is no longer a contender for the Red Sea cake, but an activator of new needs and a promoter of the upgrading of the TV industry.

Of course, the biggest hope is that Huawei can truly carry forward the Hongmeng system through the Honor Smart Screen, so that China can truly lead the world in the 5G era of the Internet of Everything!

There are two reasons: one is a gimmick; the other is more intelligent.

The name Smart Screen was the first name Honor used. I think it is more eye-catching than the product itself.

Of course, Huawei’s smart screen is also smarter than TVs from other manufacturers. Huawei’s smart screen uses the Hongmeng OS 1.0 system and Honghu smart chip. This software and hardware are all independently developed by Huawei. It has done a lot. Large-scale system optimization, the algorithm and learning of users' usage habits are better than those of opponents. After calculation and learning, you will become more and more comfortable to use; at the same time, in addition to the TV function, this smart screen also has a video call function and Huawei mobile phones and other hardware devices have multi-screen interactive functions that other manufacturers do not yet have. It is somewhat similar to a home smart device center console.

Because of patriotic marketing! In China, if Huawei's marketing and public relations are really god-like, they are so awesome that OV, Xiaomi and the like are no match together.

Smart screen is a new large-screen category announced by Honor, marking the large-screen industry’s transition from the traditional TV era to the smart screen era.

Smart screens assume more roles in the home. They are not only the audio-visual entertainment center of the home, but also an information sharing center, control management center, and multi-device interaction center.

On August 10, 2019, Honor officially released Honor Smart Screen and Honor Smart Screen Pro; [3] On August 19, the appearance of Redmi’s first smart TV was announced and will be released on August 29; On November 25, Huawei Smart Screen V75 was officially released.

Through the continuous accumulation of innovative technologies, especially the advantages of self-developed chips, AI deep learning, performance acceleration, IoT layout, etc., Honor will create a future smart era of large home screens; through new concepts and new technologies , new scenarios empower the industry and provide the entire large screen with a new direction and new imagination space for the future development of the industry.