How to communicate with customers and win them?

How should a salesman communicate with customers when selling? What are the ways to communicate with customers and win them? Below I have sorted out the ways to communicate with customers and win them for your reference.

Communicate with customers and win customers: four communication skills

1, brief introduction

First of all, it is important to speak simply and clearly, whether when meeting customers or selling. You should complete the introduction in two or three sentences, speak slowly but not sloppily, but look the other person in the eye and smile slightly when you speak.

2. Salespeople should not talk about subjective issues that have nothing to do with sales.

When a salesman communicates with a customer, it is often difficult to control the topic of the customer, especially for some newcomers. If the control is not good, it will be easy for customers to "lead by the nose" and follow customers to carry out some subjective problems, which will easily lead to some differences. Later, I may have blushed because of some problems. Even if you can win the dominant position, in the end, an enterprise will be destroyed. Therefore, when communicating,

3, don't speak too many technical terms.

When talking, we should use less technical terms. If there are many technical terms when speaking, customers can't understand them, just like falling into the cloud, customers are prone to conflict and disgust, so try to replace those technical terms with some simple and easy-to-understand words when introducing them, so that customers will understand them better, communicate faster and the sales process will be smoother.

4. Answer customer questions comprehensively.

When customers ask questions, they must answer them comprehensively. The more answers, the better, but the more refined and comprehensive they are, and there can be no omissions. When the customer knows about the product, answer their questions once. When they have all answered, the customer will know and won't ask any more questions.

Step 5 talk rationally

When selling, don't use rhetorical questions to refute customers. If the customer asks a malicious question during the conversation, it is easy to refute the customer and the customer is easy to be refuted. If this happens, you should answer the customer's questions with a smile and a proper tone, and don't become irrational with the customer.

Communicating with customers and winning customers: communication methods for new and old customers

1, new customer development, be calm.

Because it is the first time for new customers to cooperate, they still lack in-depth understanding and the degree of mutual trust is relatively insufficient. It is not appropriate to grasp vigorously. Because of the lack of comparison, if he follows closely with greater strength from the beginning, he may also form habitual dependence. Take the payment settlement method as an example: if we insist on payment first or cash on delivery at the beginning, customers will get used to cooperating with us in this way, reducing our capital turnover pressure and payment risk. Occasionally, under special circumstances, after obtaining the consent, agree to cash on delivery or postpone payment for a few days. He feels grateful that you have helped him a lot. However, if you relax to monthly settlement or monthly settlement at the beginning, you are busy with dunning. Obviously you are relaxed, but he will never appreciate you, and will only blame you for annoying him-always urging him for money.

2, the old customer maintenance depends on the situation.

Experienced old business knows that the customer relationship is too familiar, and sometimes it is not easy to deal with it, because he treats you as a friend and asks you for everything. What do we do? Everyday affairs. If we can help him, we should try our best to help him. Otherwise, how can we be friends? Unconventional affairs, sometimes you have to learn to play Tai Chi and push it to your superiors. Not all customers' requirements should be met. Of course, for truly reasonable and necessary things, don't be afraid of trouble, but try your best to win policies and conditions for him; Beyond the normal business, it is beyond your authority, so it is appropriate to increase the intensity, otherwise it is likely to affect customers' confidence and cooperation with you.

3. Development of potential old customers.

It must be locked. Because the old customer has established a good foundation for cooperation, as long as he has potential, we must find ways to further expand or deepen cooperation. According to the principle of marketing, it is 8 times more difficult to develop new customers than to tap old customers. Therefore, expansion is to urge him to add other products or new products of our company on the basis of the original cooperation projects; Deepening is to increase the investment of manpower and material resources in cooperative projects, rush sales, increase market share and enhance brand awareness and reputation. Of course, this is not a unilateral matter for customers, but also depends on the market, select customers and increase support. For good customers, we should take drastic measures and get immediate results, which will play an exemplary role in setting up a model market and building excellent customers!