Hot pot restaurant activity plan

In order to ensure the scientific and orderly activities, it is often necessary to make a careful activity plan in advance. The activity plan is the strategy of the whole activity, which can point out the direction for the activity. What problems should we pay attention to when making an activity plan? The following is the activity plan of hot pot restaurant I have compiled for your reference, hoping to help friends in need.

Hotpot Restaurant Activity Plan 1 I. Activity Theme

Pure fragrance is audible and health is visible-XX (store name) celebrates the New Year's Day.

Second, the store decoration

Decorations, you can choose some Chinese knots, traditional window grilles and so on. And put them in a conspicuous position in the store to show the festive atmosphere.

Employees' clothing, during New Year's Day, employees' clothing can also fit the festive atmosphere, and female employees can wear national costumes such as red cheongsam to set off the New Year atmosphere.

Third, the timing.

In principle, the planning scheme of the overall activity should be worked out before 65438+February, so as to reserve enough time for implementation, and there is time to modify and deal with problems. Provide a timetable for reference only.

1) 65438+February 1-8 to formulate specific layout plans and publicity plans;

2) Determine the drinks and menus for activities from February 5, 65438 to February 5, 65438.

3) Cultural programs were approved from February 5 to February 5, 65438 15;

4) Decoration and arrangement of Christmas in June 5438+February 65438+May XX20;

5) Make preparations for the Christmas activities on February 23rd, 65438, and determine the person in charge of each link;

6) 65438+February 26-65438+February 30, decoration and layout on the first day of New Year's Day;

7) 65438+February 3 1 Make all preparations for New Year's Day activities and determine the person in charge of each link.

Fourth, poster design.

Whether it is Christmas or New Year's Day, making themed posters requires restaurants to decide according to the style of their own shops and highlight their characteristics. And in order to attract attention, put it in the most conspicuous position in the restaurant:

Generally speaking, the styles are required to match each other. For example, during Christmas, a traditional Chinese restaurant can choose to display the characteristics of the store while integrating western elements and Chinese and western design techniques; During the New Year's Day, you can add festive elements to the antique atmosphere of the restaurant; For emerging fashion restaurants, whether during Christmas or New Year's Day, you can add some lively illustrations and use brighter colors to posters and publicity pages; If it is a high-end western-style restaurant or cafe, posters and publicity pages can highlight western traditions during Christmas, and some elements with China characteristics can be added during New Year's Day.

Verb (abbreviation of verb) advertisement

1, network propaganda: the network has become the mainstream of today's times. So Weibo, WeChat official account, etc. Used to publish the event on the network. From the promotion of the event to the progress of the event, take photos and post them on the website to promote the event, and draw lucky fans to participate for free to attract public attention. The marketing of Weibo and WeChat should be done in place;

2. Group purchase promotion: In recent years, a new consumption mode on the Internet-group purchase has sprung up everywhere, and many young fashionistas will also choose this preferential consumption mode. In this advertising war, we might as well join the group buying model to attract public consumption;

3. Create an atmosphere of Christmas or New Year's Day through store decoration. At Christmas, you can use Christmas tree, Christmas hat and so on. Put it in a conspicuous place outdoors to attract consumers to shop.

4. Make a festival promotion booth in Yi Labao for publicity;

5. Make electronic screens to publicize our Christmas and New Year's Day activities to new and old customers;

6. SMS promotion: send Christmas and New Year greeting messages to existing new and old customers for holiday promotion.

Activity arrangement of intransitive verbs

1, set the theme

Set a theme for this activity, such as "Merry Christmas, Enjoy Food", "Celebrate New Year's Day, XX Restaurant will accompany you", etc.

2. Build a special cultural wall to celebrate Christmas and welcome the New Year.

On one side of the restaurant lobby, a special cultural wall of "Celebrating Christmas and Welcoming the New Year" was specially made to decorate the festive atmosphere of the hotel restaurant in this special way. The whole cultural wall is covered with snowflake pendants, statues of Santa Claus, golden garlands and little stars. Employees write their wishes for Christmas and expectations for New Year's Day on the cultural wall, and customers can also write their own messages on it. The active cultural atmosphere makes everyone full of confidence in the arrival of the New Year.

Seven, New Year's Day special activities

1. added a "red envelope" activity, in which we can give our store vouchers.

2. Set the lucky draw link

3. Special food:

4. New Year's Day food activities

5. Make a "New Year's Package" and give some discounts when ordering the package.

6. During the New Year's Day, each table in the restaurant can get a special snack.

7. Add new year's special dishes to highlight the festive atmosphere.

Eight, copy writing

During New Year's Day, western restaurants and cafes can incorporate some traditional elements of China, while tea restaurants and traditional restaurants in China can make use of China's classical culture and traditional poems to do some publicity.

Nine, background music

Hot pot restaurant activity plan 2 Every year, 65438+February 25th is the day when Christians commemorate the birth of Jesus, which is called Christmas. It is the biggest festival in western countries, and can be compared with the New Year, similar to the New Year in China. And New Year's Day is the beginning of celebrating the New Year. Celebrating New Year's Day is the custom of all countries and regions in the world. In China, New Year's Day has been listed as a legal holiday. If the hot pot restaurant takes this opportunity to launch corresponding promotional activities, it will definitely get twice the result with half the effort, which will play a very good role in establishing brand awareness. Next, I will provide you with the Christmas New Year's Day promotion plan of 20XX hot pot restaurant.

I. Purpose of the event

Christmas and New Year's Day are two important festivals in the West and China, and they are also the peak of people's consumption. During this period, many businesses will increase publicity to attract customers. Therefore, a good promotion plan is essential during the festival, which can not only increase profits, but also enhance the popularity of hot pot restaurants, create a larger source of consumer groups for future operations and make more solid preparations for future development.

In addition, during Christmas and New Year's Day, a series of promotional activities, such as creating restaurant atmosphere, providing discounts and on-site interaction, were carried out to increase the operating and sales income of the restaurant during the two festivals, and at the same time improve the brand awareness of the restaurant in the region. In the eyes of consumers, especially the surrounding public and student consumers, provide a good corporate image and high-quality products and services, and prepare customer resources for the follow-up promotional activities of hotel restaurants, such as New Year's Eve and Lantern Festival.

Second, the theme of the event

Colorful Christmas passion, New Year's Day gifts continue to send.

Third, the activity time

20xx65438+February 20th-65438+1October 5th

Four. Activity content

Main activities: All customers who spend money in our store during the activities will enjoy a 20% discount. During this period, students (10 or more drinks discount meals) can enjoy a 7.5% discount on drinks with their student ID cards. After that, it is no longer included in the total activity discount)

Activity 1: Consume the gift money one after another: (The cost is subject to the final actual consumption)

20xx65438+February 20th-20xx65438+February 27th (except Christmas Eve)

One-time consumption: a pair of Christmas gloves worth 20 yuan will be given from 400 yuan.

Where one-time consumption is full of 600 yuan's gift value, 35 yuan's Santa Claus.

One-time consumption of Christmas tree sent by 800 yuan to 50 yuan.

20xx65438+February 20xx-20xx65438+10.5 (except New Year's Day)

A pair of cartoon rabbits worth 20 yuan will be given to those who spend all of 400 yuan at one time.

One-time consumption in 600 yuan gives away a set of Chinese tea sets worth 35 yuan.

Where the gift value of 800 yuan is consumed at one time, a pair of Chinese knots are in 50 yuan.

Remarks: We visited the hot pot restaurant on the spot before this scheme. According to the boss, the average consumption per table is more than 350 yuan, and it should be around 600-800 yuan when eating. Therefore, this activity of giving gifts according to the consumption amount was formulated.

Activity 2: the activity on the 24th.

1. All the waiters put on Christmas hats, and then let the waiters dress up as Santa Claus and elk, and distribute candy, chocolate and trinkets to customers during the peak passenger flow.

2. Christmas red envelopes: hang red envelopes on the Christmas tree in the open space of the service desk in the store, and write down the names of the gifts (consumption coupons, wine coupons, snack coupons, food coupons, Christmas mascots, New Year cards, etc.). ) are written in red envelopes, and customers are invited to choose red envelopes at the specified time (20:00-22:00) (one customer at each table, choose a red envelope).

3. Introduce Christmas discount dishes. Each table is given a plate of mutton and pork belly, as well as a Christmas discount package (all over 500 yuan).

4. Customers who spend all of 300 yuan at one time will receive 50 yuan New Year's Day discount coupons. During the New Year's Day activities, you can use vouchers for shopping, and only one voucher can be used for each table.

5. Students who dine with more than 10 people on Christmas Eve can enjoy a 20% discount on drinks with their student ID card (after the drinks discount, they will no longer be included in the total discount).

New Year's Day activities:

1, big red, happy: customers entering the store will receive a red fragrant pot bottom soup specially designed for New Year's Day (for customers who prefer spicy food).

2. The waiter in the shop wears red work clothes and says hello to the customers who enter the shop (Happy New Year and good luck to the Year of the Loong).

3. Introduce various new snacks and special dishes, which can be processed on traditional Chinese New Year foods in China, such as rice cakes, spring rolls and assorted dishes.

Hot pot restaurant activity plan 3 With the gradual increase of temperature, the off-season of catering is quietly coming. Facing the difficult stage of operation, especially the "gutter oil" incident in the catering industry in the early stage, its adverse impact is great. In the operation of the Head Office, we now put forward the following operational suggestions to franchisees:

Starting with the extension of innovative ideas, strengthen publicity to stimulate consumption, strengthen customer relationship maintenance, and improve attendance and popularity; Strengthen the standardized management of internal six standards, ensure the quality, in order to achieve a smooth transition in the off-season, and strive to make a small profit without losing money.

First, strengthen the standardized management of six routines:

(1) Strengthen service quality: emphasize enthusiasm for customer service, standardize details, improve the spiritual and quality education of our employees and increase customer satisfaction.

(2) Standardize and stabilize the quality of soup dishes: It is suggested that franchisees who have not implemented one-time packages in terms of consumption trends should make immediate improvements and deal with them on the spot. (Contact the company for specific operation methods). Put an end to the backlog of dishes due to poor business, and ensure the fresh and delicious dishes and soups supplied daily.

(3) Keep all parts of the store clean and hygienic, and create a warm, lively, comfortable and safe dining environment for the dining guests. Improve the soft and hard environment of the store, and ensure the characteristics of clear, cool, refreshing and fresh operation in summer.

Second, strengthen publicity and marketing:

Through a series of continuous planning activities, attract passengers, increase popularity and directly improve sales performance; In order to improve their brand image, we must attach importance to the construction of corporate reputation, and make a perfect plan for this project and work hard to implement it. The suggestions are as follows:

1, strengthen customer maintenance, and contact customers by phone and SMS in off-season.

2. Set up a marketing team: set sales volume and incentive mechanism, and formulate marketing strategies through multiple channels. The manager of a single store should also be an excellent marketer and the leader of the marketing team, and all employees should be single-store marketers, so as to improve the sales enthusiasm of employees and carry out all-staff marketing.

3. Name of the event:

A: Free drinks: buy two bottles of beer and get one bottle, drink one more bottle and get one bottle/get two bottles of beer when making a reservation. Introduce cool drinks according to the eating habits of local customers. Such as tremella soup, sour plum soup, iced watermelon or sago dew. Precautions: ensure the freezing effect and a sufficient number of beer or drinks. The time can be set from the end of May to the end of August, and the period can be adjusted according to the actual operation.

B: A souvenir:

Dessert to take home: after the customer finishes eating, the restaurant gives the customer a dessert to take home, which is beautifully packaged. It is also a good publicity for the restaurant. For men who attend too many official banquets and have no time to take care of their families and children, taking home exquisite desserts has a special role.

Children's toys: prepare children's toys for customers who bring their children to dinner. A common way for KFC restaurants to attract children is to constantly introduce small toys marked KFC. Children clamored for adults to take them to KFC restaurant in order to get small toys.

Send a cool card (in the form of a voucher to the guests. More than 65,438+000 yuan, it is better to send 4 bottles of beer or freshly tied cucumber juice and watermelon juice. 50 yuan, send 2 bottles; And so on. Can be accumulated for the next enjoyment, and will be charged at the selling price if the corresponding amount is not reached).

Contact chain stores to promote sales.

Reward a shop voucher when eating in our store reaches a certain amount; Or buy a certain amount in chain stores to reward restaurant meal coupons. Those who spend more than 10 yuan in supermarkets and shopping malls (which need to be linked) in 50 yuan can get a meal voucher for Bajiang Store (only two can be used when the total consumption of this store exceeds 100 yuan, and so on). Note: it can't be shared with the activities of shopkeepers. It can be postponed.

Low prices and discounts

Introduce or increase the series of cold dishes and braised dishes (popular and refreshing), which is cheap enough to enrich products and appropriately increase consumption. In the middle of pricing, you can choose the promotion method of "free tasting of new products", and each table will be given 2 copies (one meat and one vegetable).

Lunch discount There are few people for lunch, so you can increase the lunch discount by 7-8.5 fold to attract consumers.

Specific identity discount: you can sign a contract with a business, and you can enjoy * * discount when you come to our store with a business * * card.

E: consumption point

Member shopping points card

In order to attract customers to continue spending in the store, customers who come to the store for the first time are given a "pass". This notebook records the date when they first spent money in the store. In the future, customers are expected to take their "passports" to eat, which can be used to give points. When the points are accumulated to * *, cardholders can enjoy * * preferential policies or gifts in our store.

Third, publicity channels:

The main channels are: telephone, cloth, SMS, water mark photos, DM sheets, elevator advertisements, traffic radio stations, etc.

Fourth, planning priorities

1. Highlight preferential activities to satisfy the customers' psychology of taking advantage and attract popularity.

2. Promote the new decoration to satisfy the diners' psychology of liking the new and hating the old.

3. Emphasize service upgrade, and compete with competitors by distinguishing competition, instead of comparing scale, decoration and service with competitors.

4. Explain that the price meets the consumer psychology of diners seeking benefits for a long time.

5. Put forward to eat healthy hot pot and green hot pot to highlight food safety and hygiene. You can take "it's so cool not to get angry and hurt your belly" as the publicity theme.

6. Medium-sized and large-scale stores should choose appropriate promotional activities or extend the activity cycle to deepen and consolidate brand awareness. During this period, the operating gap between large and medium-sized stores is very obvious, and we need to find ways to ensure passenger flow.