What kind of promotion methods are used to make small jewelry stores do well? By the way, what are the best-selling items in the spring jewelry store?

Seven Ways to Revitalize Qiqi Jewelry Store —— This article is taken from Qiqi Jewelry official website.

1. To revitalize the boutique franchise business, we must first readjust the product system: headwear, jewelry, daily necessities, cosmetics and cosmetic tools.

Attention should be paid to matching products: (1) headwear should be complete; (2) Jewelry should be exquisite; (3) department stores should be strange; (4) cosmetics should be commonly used. This is the general direction, further analysis, such as headwear, the current mainstream headwear are: ordinary headwear, headwear, hairpin, hair band, word clip, banana clip, frog clip and so on. And each one is thick and thin, transparent, stitched and seamless. Shopkeepers must buy as many black headdresses as possible when all styles and colors are covered.

2. Shopkeepers should also set up an obvious product echelon according to customers with different consumption levels, such as products with price 1~ 10 yuan accounting for 25%, products with price1~ 30 yuan accounting for 40%, and products with price of 3 1~60 yuan accounting for/kloc-.

3. In terms of publicity, you can ask 1~2 shop assistants, dressing the, to unify the propaganda slogan; There is no need to consider individual customers outside the commercial street, because customers generally don't drive or detour to the jewelry store to shop, and small shops rely on nearby people to run, so the store mainly pays special attention to the design of the store, the placement of cards outside the store and the environment inside the store to attract customers' attention.

On the marketing issue, we must put an end to bargaining. As mentioned above, the price reduction has little effect on the profit of the store, but it will form a misunderstanding of the store by customers. Shops can do promotional activities regularly, such as putting a special product float at the door of the store and selling some products with low purchase price and high cost performance in a unified way of "two yuan a piece" or "five yuan a piece". First, it can gather popularity for the store, and second, it can stimulate sales; In addition, the store can also carry out "buy two get one free" and "buy three get two free" activities, such as buying a scarf, a hat and giving a pair of earmuffs; Buy a box of eye shadow, a lipstick, a box of blush, give a cosmetic brush, a cosmetic mirror, and so on, and try to make customers feel affordable.

5. Wear the main jewelry on the doll and put it in the window position to give customers a vivid impression of rich products and collocation. At the same time, it must be noted that it is best to change the ornaments displayed on the dolls regularly to keep them fresh at any time.

6. In order to increase the number of group purchases, we can focus on colleges and universities. I can't bear to keep my children from catching wolves. Shopkeepers mainly sponsor China Song and Dance Club or other recreational activities in colleges and universities, and then talk with each other about group buying. Generally speaking, cooperation is possible as long as the price is low.

7. Spike has the function of gathering popularity, but in order to be "spiked", shopkeepers almost have to sell at cost price, and the profit margin is very low, so they can carry out spike activities in the off-season of sales. At the same time, customers should be limited to snap up the number of spike products, generally no more than three, and they can only participate in spike activities after spending 10 yuan in the store.