What are the business models of mobile payment?

1. Business model with financial institutions as the main body

Mobile payment with financial institutions as the main body is mainly mobile banking services provided by financial institutions. Mobile banking is a mobile application used by financial institutions to provide customers with financial services through mobile communication networks. The main interfaces are text messages, phone calls and mobile phone clients.

Under this model, each bank and financial institution needs to build a network connected with mobile operators, confirm the billing and authentication system, and need to replace the mobile phone card with an STK card. In a business model dominated by financial institutions, one mobile phone can only correspond to one bank account, and users cannot enjoy the mobile payment services of other banks.

2. Business model with mobile operators as the main body

This business model is mainly based on mobile operators’ charging business, and banks are not involved at all. When making mobile payments (such as when paying with a mobile phone), the phone bill account is generally used as the payment account. The user purchases electronic currency issued by the mobile operator to recharge his phone bill account, or directly makes a pre-deposit in the phone bill account. When users purchase goods or services through mobile payment, the transaction fee is directly deducted from the phone bill account. The payment for goods is deducted from the phone bill, and finally the merchant and operator conduct unified settlement.

3. Business model dominated by third-party payment institutions

The model dominated by third-party payment institutions is that some powerful third-party economies sign contracts with different banks The method provides a trading platform (such as Alipay), and the entire transaction is also under the intervention of a third-party payment platform with clear responsibilities and clear division of labor. As a supplier of funds, banks ensure the timely payment of funds;

Extended information

The current classification methods of mobile payment mainly include the following three types:

According to payment Depending on the amount, mobile payments can be divided into small-amount payments and large-amount payments. The micropayment business refers to the cooperation between operators and banks to establish accounts with pre-deposited fees, and users issue transfer instructions to pay fees on their behalf through the mobile communication platform. Large-value payment refers to binding the user's bank account and mobile phone number, and the user conducts transactions on the bank card bundled with the mobile phone in a variety of ways.

Based on whether the payer and the payee are at the same site when making the payment, mobile electronic payment can be divided into remote payment and on-site payment. For example, purchasing ringtones through a mobile phone is remote payment, while purchasing drinks at a vending machine through a mobile phone is on-site payment.

According to different implementation methods, mobile payment can be divided into two types: one is to complete payment through remote control such as SMS and WAP. The other is to complete payment through short-range contactless technology. The main short-range communication technologies include RFID, NFC, Bluetooth, 802.11, etc.