What should salespeople pay attention to when sending text messages to customers?

There are many ways to keep in touch with customers, such as visiting customers, sending desk calendars, sending emails to customers and so on. Sending text messages to customers is also one of the common methods used by sales departments of many companies. So, how to send text messages to customers is more appropriate? What kind of short message will not be disgusted by customers, and what should salespeople pay attention to when sending short messages to customers?

Precautions for salespeople to send text messages to customers The following are some things to pay attention to when sending text messages to customers:

1, exact address:

It is convenient for some people to send short messages in groups to save trouble, but you have to pay for your convenience. Customers may delete it without reading it, which will not achieve the blessing effect and waste money. Therefore, when sending short messages to customers, we must address them accurately, such as, Manager Li, Brother Zhao, etc. In today's era of harassing text messages, I will try to make it easier. Last year, I wrote short messages to more than 1000 customers. Those days were basically occupied by short messages, and the gains were beyond my imagination.

2, the content is novel:

Some people just download some comparisons online? Classic? Then send it to your customers, no matter whether the other party is male or female, old or young, using short messages that they think are classic. After a while, they also received the same message, and I couldn't help sighing. Alas! I read this message? Is it effective? Therefore, the content of short messages must be distinctive, so if you are afraid that you are not talented, please try to be brief, simple and practical, such as: Happy Mid-Autumn Festival, Happy Family, Happy Spring Festival and so on! It is short and can achieve the purpose of blessing. Every time I send my blessing to my customers, I always rack my brains to achieve my goal, because I know that a good short message represents my sincerity, which is better than calling your customers ten times and visiting them. Try it if you don't believe me.

3. Short signature:

When some people send text messages to customers, do they? Limited liability company? It's all added. Is it necessary? Redundant, space-consuming and troublesome, will customers still think of you? Earth? It seems that I just bought a BB machine and kept ringing the doorbell. I just bought a mobile phone, and it's as naive as running on the main road. The signature is the abbreviation of the company plus your name;

4. Appropriate time:

Maybe everyone has this experience. Before the New Year and holidays in China, they will receive a lot of information from people. They always want their blessings to come first. There is no need to receive the message of blessing tomorrow and today. Will your clients be great? Hey hey? Tell his daughter-in-law twice: Maybe other places celebrate the New Year before us. Is it the supplier's? ;

5. After implementation:

It's over after texting? It's a waste to communicate with customers! So after the New Year, after the holiday, did you get the message I sent you? If the customer is very impressed with you, you must answer like this:? I see, I see, thank you for your blessing? And the tone is still relatively high, with a feeling of happiness and gratitude in the tone, indicating that your short message is effective; If your message doesn't have any effect, customers will generally take care of your face, perfunctory, pause and say: Did you get it? But it doesn't matter, in this way, you will also achieve the purpose of blessing and continue to communicate with customers.

The wrong template for salespeople to send text messages to customers ① Send on the same day = insincere.

It's all packed in one day, even if it looks good, it's not so effective and tasteless. The point is that this seems insincere. For example, when you don't express your gratitude until Thanksgiving, it's a bit like a holiday. Give the customer a feeling that you are forced by the situation to show your courtesy, rather than expressing sincere wishes to others. Solution: peak shifting. Either advance or postpone, don't join in the fun. That is to say, the effect will be n times better than New Year's Eve and the first day of the twelfth lunar month, or the fifth day of the twelfth lunar month.

② Mass sending = white hair

When customers think that TA is just one of your group objects, it is good to have no negative emotions such as SMS harassment, so don't expect TA to respond positively. Solution: Considering that there are too many customers who need personalization, they are simply divided into two categories, and 20% of them will write short messages in person (I: Don't say it's too late, you should start brewing before the festival 1 week, don't wait until that day to remember ~ otherwise no one can save you). 80% of customers can send it in groups, but the content still needs to be personalized (see the demonstration later).

③ Perfection = plagiarism

A perfectly written short message may make the other person smile, but it won't cause a deep emotional reaction. If it is too perfect, the other party will instinctively think that you copied it. Therefore, it is necessary to write as few perfect short messages with rhyme as possible, let alone copy the popular greetings on the Internet. For example:? May you embrace peace, health, happiness, happiness, luck and auspiciousness, enter the new year and spend every day happily! ? .

The method for salespeople to send messages to customers is 1. Shy and talkative.

? Sister Wang, knowing you so well at ordinary times, it is polite to say something nice. Therefore, May Day is coming, and I am ready to be rude to you. Say a few words without any technical content: I wish you a good meal, a good sleep and a smooth and healthy life.

Be frank and tolerant

? Say hello to you in advance, in order not to join in the fun during May Day, I am too busy to read the message, and I have to consider whether to return this guy's message. How tangled is that? Look how cute I am. In fact, the more insidious purpose of sending in advance is to be afraid that you won't see too much of me when you send text messages. Am I white or not? Well, I wish you XXXX now.

3. Type of live broadcast

? On the first day of my vacation, I got up early in the morning to clean my room and prepare for going to the God of Wealth. Not to mention, I am more tired than going to work, and I am so busy that I am sweating. Now, I'm lying on the sofa, thinking of you. If I remember correctly, you should be on the plane to Harbin today. Then I wish you XXXX.

4. Elegant blessing type

? Labor Day is coming, can the long holiday be far behind? Accustomed to worrying about others, I can finally take some time for myself. Enjoy your rare leisure and start your holiday. Take your family and enjoy your holiday. Have a nice trip! ?

5. Gratitude confession type

? Unconsciously, it's another year. Finally, I can lie lazily on the sofa in the living room, close my eyes and think back. Count the things you have experienced and the people you have met this year. You, a positive energy customer who met by chance, naturally jumped into my mind. Thank you for letting me know the value of this job again? Meet different lives. ?

Step 6 feel the type of work

? Of the 500 clients in my name, you are my most familiar 1/50. Among the 50 most familiar customers, you are the most relaxed one when I meet you. Looking back on the past year, I am glad to know more about you. In my mind, what is your key word of the year? Balance. I have met some successful people for professional reasons, but you are the most family-oriented man I have ever met. I still remember one afternoon in August, when you came to Outlets, you talked about the pride when you took your wife and children to summer camp. Thank you, let me know that a man who can work hard in the mall and take care of family harmony is the cutest. The new year is coming, I wish you and your family a happy life. ?

7. Diligent, honest and frank types

? For the record, my message below is definitely not forwarded or pasted, but I pressed it word by word on my mobile phone. Is it a condensed version of a personal tailor? Wish you XXXX. You're welcome

8. Be frank and laugh at yourself

? I hate books that are used. When I was a child, my language was bad, and I had nothing to say in my stomach. I have been holding it for a long time, but I can't send a decent blessing. I used my quick wits and simply took out the Kangxi dictionary at the bottom of the wardrobe. The following are all the good words of blessing I have collected. Why don't you pick it yourself? @ #￥% & amp；

Guess you like:

1. How do salespeople solve customer complaints?

2. What are the taboos of sales communication?

3. How do salespeople seize sales opportunities?

4. How do salespeople clearly know customers' intentions?

5. How do salespeople design the promotion plan?