Starbucks apologizes that the 0.0 1 yuan coffee coupon cannot be redeemed. Why did such a low-level mistake happen?

I think people make such low-level mistakes mainly because the staff are careless in their work.

Many consumers prefer to buy related drinks at Starbucks. Because consumers think Starbucks drinks taste good. But from the current situation, some consumers have some bad views on Starbucks.

Starbucks apologizes to consumers.

First of all, on June 23rd 165438+, we can see that Starbucks issued an official announcement. As can be seen from the content of the work, Starbucks staff said that after a beta link was activated by mistake, an event of 0.0438+0 yuan coffee coupon appeared in the system. Therefore, when the relevant staff repaired the system, they began to inform customers of automatic refund by SMS. And also said that this behavior has brought consumers a bad sense of experience, so I apologize to the relevant consumers.

The reason for making this mistake.

Secondly, many netizens can't understand why Starbucks made such a low-level mistake. But personally, I feel that the staff concerned may make such relatively low-level mistakes if they are careless in their work. But I think it's more of a marketing tool, because people who can work in Starbucks usually have professional working ability. And any internal test link will basically not be leaked.

My personal opinion on this matter.

Finally, I personally feel that as consumers, since we have received an apology from the relevant staff of Starbucks, we should forget about it. But I think Starbucks should avoid similar situations in its future work. After all, after this happens, it will only affect consumers' trust and love for Starbucks.