How many steps does it take to activate a zombie storefront?

1. Bury the zombie client completely. Not all zombie clients can wake up. So our first step is to distinguish which customers can be awakened and which are completely hopeless. For promising customers, you can mobilize resources to activate again.

2. Take unconventional marketing as an example. Conventional marketing can't really capture customers' hearts, so we should start with details and bring customers personalized marketing experience.

3. Introduce attractive preferential schemes. Use a holiday to launch a promotion plan for old customers. Of course, the price cannot be lowered indefinitely. In the eyes of our customers, there is no lowest price, only lower price. You can give some discounts that you don't usually have, lure sleeping customers, and invite customers into the store to receive surprise prizes for free.

4. Wake up customers by SMS, WeChat, Weibo and email. For dormant customers, we should actively edit personalized invitation messages and send them to customers. We can also make some promotional videos or photo shows ourselves and send them to customers by email or WeChat.