Planning scheme of spring festival gift-giving activities

In order to ensure the smooth development of activities, it is often necessary to prepare an activity plan in advance, which is formulated for an activity, including detailed rules and steps for the implementation of specific actions. So what kind of activity plan is good? The following is the planning scheme (generally 5 articles) of the Spring Festival gift-giving activities I have compiled. Welcome to read the collection.

Planning scheme of the Spring Festival gift-giving activities 1 1. Send Spring Festival couplets at the end of xxx.

Activity theme:

From famous Spring Festival couplets, millions of red envelopes are blessed.

Activity time:

20xx February 8th to February 15

Active object:

1, an old customer who has already made a deal in the previous period;

2. Pre-registered prospective customers;

3. Call the customer in the early stage;

4. Visit customers during the event.

Location:

Activities of xxx sales department:

This activity is mainly divided into:

Famous artists write Spring Festival couplets on the spot, choose Spring Festival couplets according to customer needs, and send glutinous rice to old customers.

Activity flow:

Before 8: 00, all staff, get ready for the reception;

8:/kloc-0: 0 The on-site influence equipment of the sales department opens the foil atmosphere.

At 8: 30, famous artists began to write Spring Festival couplets on the spot (you can write a small part first and show it later, depending on the scene);

At 8: 30, old customers began to register and distribute glutinous rice.

Activity details:

Maintain order at the scene, do a good job in the distribution and registration of gifts (glutinous rice), do a good job in the reception of new and old customers, and grasp the deal with new customers with the help of the atmosphere at the scene.

Active materials:

Background board (combined with the event site) X exhibition frame (preferential policy) One set of rainbow door (banner) audio equipment.

Pen, ink, paper, inkstone, red paper for Spring Festival couplets, desk

Gifts: glutinous rice, Spring Festival couplets, handbags (project leaflets, playing cards, cartons) customer registration form, gift distribution registration form.

Old sales offices spray cloth to promote Spring Festival couplets advertisements. Activity budget

Second, xxxx township expansion

A. Purpose of the activity

During the Spring Festival, a large number of potential buyers concentrated on returning home. In order to increase the incoming calls and visits of the project and promote the sales of the project.

B. Venue

Distribution analysis of customers and calls/visits in the early stage of this project. Togtoh is the meeting point of every party. At the same time, street sweeping work will be carried out in township streets.

The selection of towns and villages is drawn up by the marketing department as the following five towns and villages: Changfen, Xunying, Gucheng, Liu He and Shuanggou.

There are four people in the county, sweeping the buildings in the whole city, sweeping the streets in different areas every day and making spot checks. Years ago, the bus station designated a single event, and two fixed people distributed leaflets at the bus station.

C, activity time

According to the township market situation, the time is tentatively set as follows:

Note: Before visiting villages and towns, it is necessary to make a field survey to determine the visiting place and apply for filing.

D, sweeping the floor in the county seat

Time: February10-February 15, and the whole part was swept in 6 days. Cost: 60-80 yuan per person per day.

E. Bus to distribution of stations

Time: February10-February 17, distributed every morning and afternoon to ensure that returnees know the situation at the first time.

Cost: 2 people, 60-80 yuan per person per day.

F. theme of the event:

Xiwan international pays down 30 thousand to let love go home

G, publicity methods

1, live performance, performance+quiz;

2. Bee delivery order+street sweeping order in the market center;

3. On-site registration and consultation of property consultants.

H, activity content

1, live performance

2. Prize-winning Q&A (DM sheet will be issued before the activity, and simple questions will be asked according to the content of DM sheet)

3. On-site consultation of property consultants

I. Site and Site Layout

1, performance area: performance location and venue layout (determined by the activity company)

2. Consultation area: one consultation desk and two chairs;

Handbag (including DM, paper painting and playing cards); Signature pen, customer information registration form, etc.

J, activity flow

K, gift

1, interactive gift: playing cards;

2. Question and answer gifts: playing cards and paper boxes;

L, on-site personnel arrangement:

M, the progress of preparatory work

The activity company, performance content, Yanzhen, various gifts, materials and booths are counted, confirmed and loaded the day before Yanzhen.

Third, live advertising.

Building A, Building 8 and Building 9 are advertising walls with red background and yellow characters.

Theme 1: XXX pays 30,000 yuan to let love go home, 890,000 yuan theme 2: XXX, 3,990 yuan/sitting on the priceless waterfront installation time: February 10, contact the crane driver and hoist it with a crane.

B. Corner fence In order to better display the project, the part of the corner fence that blocks the billboard is removed to show the role of the billboard more comprehensively, and three pieces are made into one piece.

Theme: LOGO

Living by the water does not dispute the welfare of mountains and lakes during the Spring Festival, and 200 yuan is reduced per square meter.

C. Banner 200

Theme: Xiwan International Pure Waterfront Sightseeing Room, the main town is around 200 yuan, and each floor will be lowered during the Spring Festival.

D. leaflets

Printed on February 6th, delivered on the morning of 9th, and all leaflets 10 were in place. Quantity: 50,000 copies.

E, wall advertising

Spray on February 5 and hang on February 7.

The second planning scheme of Spring Festival gift-giving activities is to further enrich the spiritual and cultural life of cadres and workers, show their spiritual outlook and create a United and harmonious team spirit. It is planned to hold a Spring Festival Gala on the eve of the Spring Festival in 20xx, and the following activities will be carried out:

I. Organizer:

Municipal Finance Bureau, XX Bank.

Second, the activity time:

It is tentatively scheduled for Friday, February 1 Sunday, 20xx, at 7: 30-9: 00 pm.

Three. Location:

To be determined.

Four. Participants:

Staff of Municipal Finance Bureau 155 (including veteran cadres); XX bank related personnel, about 300 people.

Verb (abbreviation of verb) activity content

1. Moderator: 1 male moderator and 1 female moderator from the Municipal Finance Bureau and XX Bank respectively.

2. Program arrangement: The whole party is controlled at about 90 minutes, and about 10 programs are planned. Among them, the Municipal Finance Bureau selects 3-4 schemes, and XX Bank selects 4-5 schemes.

3. Form of party:

(1) Set up the lottery link: set up two special prizes to reward 500 yuan items; First prize 10, rewarding 300 yuan goods; Second prize 20, reward 200 yuan goods; There are 30 third prizes, and the value of the reward items is 100 yuan. All awards are drawn by the leaders of the two units.

(2) Set interactive game links: insert 1-2 rounds of interactive game props into the program.

(3) The songs are interspersed with ballroom dancing performances.

(4) Invite leaders to improvise.

(5) Set the program performance award and game participation award, and give small gifts to all those who perform programs and participate in interactive games on stage.

Matters related to intransitive verbs

1, set up an activity preparation working group. In order to organize and coordinate the whole activity, it is planned to set up an activity preparation working group. The team leader suggested that the leaders in charge of the two units should be responsible, and the members should be composed of relevant personnel of the two units. The working group consists of three groups: planning, meeting and logistics. The program group is responsible for program arrangement, audit, interactive game setting and other related work, the conference group is responsible for stage design, venue layout, party venue, and the logistics group is responsible for logistics support such as goods procurement and audio equipment.

2. Event souvenirs: prepare a souvenir for all participants and set it according to certain standards.

Planning scheme of Spring Festival gift-giving activities 3 I. Activity time

New Year's red envelopes and citizen's paper money are converted into paper money. As the Spring Festival is approaching, in order to send out red envelopes wrapped with new tickets during the festival, the number of citizens who go to the bank to change new banknotes has increased significantly. Taking this opportunity, 30 days before the Spring Festival and 0/5 days after the Spring Festival will be used for activities promotion, customer card opening and customer service, and during this period, the staff of the branch will be trained, including details such as the use of online banking and mobile banking and matters needing attention. Focus on promoting the use of online banking and mobile banking for young customers, let them apply for rural commercial bank cards, and at the same time open online banking and mobile banking related services for young customers.

Second, the purpose and significance of the activity

The so-called peak season marketing refers to the marketing conducted by commercial banks in a specific period (such as Spring Festival, May Day, etc.). ), taking advantage of the relatively concentrated market financial resources, increase marketing efforts, so that its business can achieve extraordinary development in a short time, thus occupying a larger market share. As a business strategy of banking institutions at all levels, peak season marketing can play an important role in promoting the rapid growth of banking business.

We should cultivate a group of loyal customers after the peak season marketing. Most consumers' requirements for banks are better looking, faster and safer. Most consumers' requirements for banks are better looking, faster and safer. The most ideal way is to divert retail investors by constantly improving the related functions of ATM, online banking, especially mobile banking, so as to achieve the effect of efficient service. The most important thing is to constantly meet the needs of users, improve user satisfaction, and maintain user satisfaction and loyalty to rural commercial banks.

The key point is to continuously strengthen the functions of bank ATM, online banking and mobile banking to meet the growing needs of customers. First, ATM strengthens the security of related deposit and withdrawal services and withdrawals; Second, online banking focuses on strengthening the connection with relevant mainstream shopping websites. For example, if you use a rural commercial bank to pay online, you can't find a payment method, and you have to let customers rely on other banks, which is not conducive to cultivating customer service loyalty and dependence; Third, with the gradual popularization of smart phones, it is especially necessary to strengthen the publicity of mobile banking functions so that users can handle related businesses anytime and anywhere. At the same time, through this activity, users can know that mobile banking can transfer money and switch between fixed and current accounts, and gradually improve the relevant details of water, electricity and telephone charges in Chongqing, so that customer service can pay related fees through mobile phones without leaving home. Fourth, gradually improve the operation page of mobile banking, so that users can experience the quick entry service; Gradually improve the function that mobile banking can transfer money anytime and anywhere, not limited to the function that can't transfer money after 4: 30 pm, such as Alipay related functions, which can transfer money anytime and anywhere and will arrive soon; The fifth is to improve the mobile app software of Chongqing Rural Commercial Bank, and strengthen the publicity of mobile app of rural commercial bank to meet the relevant needs of users.

Third, the venue.

Relevant merchants in sub-branches, counties and townships, relevant departments of township governments, relevant personnel of district and county bureaus and institutions.

Fourth, the implementation plan

Use the door-to-door service such as "wrapping red envelopes for the New Year and citizens changing banknotes" to visit relevant merchants in towns and villages in districts and counties, relevant departments of township governments, and relevant personnel of government agencies and institutions in districts and counties to register customer information. Sub-branch staff hold "exchange money" and serve customers with the service mode of "exchange money", and carry appropriate publicity materials, including couplets, blessings, aprons, etc. And visit relevant personnel on the spot again to verify customer information and implement the specific situation of customers using rural commercial banks. For customers who have not yet used the rural commercial bank, we should focus on publicity and public relations, take advantage of the convenience and preferential handling fees of the rural commercial bank, and strive to visit relevant personnel with a rural commercial bank card.

Focus on promoting the convenience services of rural commercial banks, such as promoting the role and safety of online banking and mobile banking to young people, and focusing on related businesses. When opening a card, you must open a free trial SMS service for customers for one month to ensure that customers can see the changes in their accounts in real time. For young customers, it is necessary to open online banking and mobile banking for them, which is convenient for customers to transfer money and save money.

Provide free publicity services for relevant merchants in towns, relevant departments of town governments, financial departments of district and county bureaus and institutions, relevant heads of offices and relevant leaders. For township-related merchants, township-related government departments, district and county bureaus, institutions, etc. If rural commercial banks have not been taken as their main business, they can attract customers to our bank through publicity. Around the Spring Festival, the number of customers in the business hall of rural commercial banks is the largest, and the TV media publicity in the business hall has a good publicity effect. When marketing business households, you can recommend to customers that "doing business in our bank can help you do business promotion for free and bring you better benefits during holidays", so as to achieve the goal of win-win cooperation between the two parties from the perspective of considering the interests of customers.

Precautions in verb (abbreviation of verb) activities

Throughout recent years, the marketing model of banks in peak season is mostly single, which is nothing more than offering a large number of preferential services, profiting from transaction costs, socializing with customers, lacking innovation and not attracting customers enough; Second, there is no customer segmentation, and there is no good understanding of the real needs of customers, which is often counterproductive; Third, when selling products, it is not responsible for risk disclosure, misleading customers and inducing customers to buy other financial products with good reputation of banks.

In short, aiming at customer satisfaction, we should constantly improve the corresponding functions of rural commercial banks and improve service quality; Strive to meet the needs of customers with a realistic attitude and quality service, so as to cultivate another group of loyal customers of rural commercial banks after peak season marketing.

Planning scheme of spring festival gift-giving activities. Activity theme:

"The wonderful and ingenious appearance of the New Year's community tour"

As a newly opened branch located in a high-end community, Binhai Sub-branch of xx Bank, with the help of the festive atmosphere between the two festivals, focused on personal business products and services, actively entered the community publicity sub-branch, publicized the development of Pudong, vigorously promoted personal financial services, and gradually expanded its customer base.

Second, the activity time:

20xx65438+1October 5th,12nd,19th, 26th.

February 16, 23rd, March 1, 8th.

* * * 8 times

III. Forms and contents of activities:

(1) Community activities

For the communities around the sub-branch, all the staff of the sub-branch plan to spend eight weekends around the Spring Festival:

(1) Enter the adjacent key communities such as Window of the Seaside, Sunny Bay, Longines Island and West Coast Garden, set up our marketing booths, conduct on-site explanation and publicity (or open an account on site), introduce our products to customers, define our specific location, identify community target customers in combination with promotional activities, actively expand relevant business volume, effectively improve the operating performance of community marketing, and attract customers to handle personal business with our bank.

② For some relatively distant key communities, such as C? te d 'Azur, China Merchants Serene, Tianjiao Hua Ting, Pearl of the Coast, etc. With products such as through trains for new shares, fund boutique houses and bank cards as the leading factor, the Bank will publish information in all directions by posting community bulletin boards, mailing and sending short messages, gradually establish the service image of the Bank's community banks, strengthen various contacts with target communities, and steadily promote community marketing.

(2) Urban activities

Mainly rely on nearby office buildings, supermarkets, entertainment venues and other publicity.

(1) Put the opening leaflet of our bank at the checkout counters of nearby large supermarkets such as Rainbow, Suibao, Carrefour, Jusco, etc., and set up relevant booths at rented venues to introduce our credit card preferential feedback policy and the powerful functions of easy financial management card, so as to attract customers to know about Shanghai Pudong Development Bank.

② Design booths in high-end office buildings such as Tian Li Square and Coastal City nearby or high-end entertainment places such as Poly International Theatre, and launch relevant preferential promotion activities to attract customers to open accounts in our bank.

(3) Visit the shops and merchants of surrounding real estate companies to learn about our personal credit products and preferential policies.

Four. moving target

Through this series of activities, the Bank's personal banking business strives to achieve the following objectives:

(1) Let the surrounding potential customers clearly know the location of the bank, understand the advantages and characteristics of Shanghai Pudong Development Bank and related products, and gradually come to the bank to conduct business.

(2) Promote products, seize the opportunity of year-end deposit return and seize market share.

(3) Strive for the balance of savings deposits to exceed 20 million yuan by the end of February; The market value of assets deposited by the three parties exceeds 20 million yuan; The amount of personal loans issued exceeds 20 million yuan; The signing amount of the new stock through train exceeds 6 million yuan; Lay a foundation for the bank to carry out personal gold business in the future.

Verb (abbreviation of verb) activity cost

(1) venue rental fee: average 600 yuan/time x8 times = 4,800 yuan.

(2) Publicity and production cost: about 3,600 yuan.

(3) promotional gifts purchase fee:18,000 yuan.

(4) Lunch drinking water cost: average 150 yuan/time x8 times = 1200 yuan.

(5) SMS publishing fee: about 6000 yuan.

(6) Data delivery fee: about 3,000 yuan. The above six items add up to about 36,600 yuan.

Recently, the sub-branch issued the Guidelines for Outdoor Community Marketing and Publicity Activities of Binhai Sub-branch (see annex), which put forward preliminary standards and requirements for the organization and implementation of this activity. On June 5438+1October 5, the first event was successfully held in Nanmen Square, Window of the Seaside Community. The staff of the whole bank were enthusiastic and the atmosphere was warm. On the spot, four customers and the account manager went to the branch to open an account, and the IPO through train was signed, which had a bright future.

In view of the fact that the branch has just opened, and there is no accumulation of funds and resources, the members of the branch planning team raised 16600 yuan, which will be gradually digested in the future; It is hoped that the competent departments of branches will assist in allocating 20,000 yuan of special expenses to support the implementation of the above marketing plan of the Bank.

The above situation is now reported, and hope for approval.

Planning scheme of Spring Festival gift-giving activities 5 I. Overview of the activities

Based on the principle of combining point with surface, this activity is implemented in the scheme of 2+ 1: 2 refers to "surface", and two major activities are carried out during the whole activity: "BOC Metropolitan Card"-"You do the card, I recharge it"; And the credit card of China Bank-"You can swipe your card freely, and you can get a computer if you win a prize". 1 refers to the "point", which is a local activity carried out by the branch headquarters and five county branches during the activity. Suzhou Branch-county branch activity to be determined (please submit it to the card department of the branch before 65438+February 20th).

Second, the content of the activity

(1) BOC City Card Issuance Marketing Campaign (the whole province) Theme: "BOC City Card-Happiness is around you and me"

You get the card, I get the value. For customers who successfully apply for BOC Metropolitan Card from February 20th, 20x65438 to March 20th, 20xx, pay the annual fee for the first year and swipe their cards five times before April 30th, 20xx, Jiangsu Branch of Bank of China will recharge the mobile phone number filled in the application form by 100 yuan in mid-May, and will be exempted from the annual fee for the next year. Through the feedback from the card opening ceremony, customers' resistance to the annual fee of BOC Metropolitan Card will be dispelled, a large number of potential young customers in the market will be transformed into effective cardholders of BOC Metropolitan Card, the age structure of cardholders will be adjusted, and the brand image of young group cards will be established.

This activity is combined with activity 2 (see below) for publicity.

(2) BOC card marketing activities (nationwide)

Subject: "You can swipe your card without restriction, and you will receive the computer if you win the prize."

20xx 65438+20xx From February 20th to March 20th, all Bank of China credit cards and Bank of China Great Wall RMB credit cards in our bank can be swiped to draw prizes, and 3 laptops will be given away every day! Details of the activities are as follows.

1, applicable to BOC series credit cards and BOC Great Wall RMB credit card customers. During the activity, 1 lucky customers of BOC credit card and 2 lucky customers of Great Wall RMB card will be generated through the lucky draw every day, and each of them will get a free laptop from China Bank.

The lottery rules are simple. Unlimited amount, unlimited currency, every valid transaction has the opportunity to participate in the lucky draw.

3. Each winning customer is limited to one gift. Screening conditions.

(1) Transaction type: cash withdrawal or consumption only, excluding the consumption of merchants such as real estate, finance, transfer, automobiles, wholesale, schools, charities, financial institutions and government agencies.

(2) Account status: excluding fraudulent cards, Bank of China series credit cards with M3 or more, and Great Wall credit cards overdue for 60 days or more.

4, unified distribution, saving costs. China bank card customer prizes will be distributed to customers within 10 working days after the Head Office summarizes the winning list every month. The specific method will be negotiated with the computer supplier. The deadline is tentatively set at March 365,438+0 of 20xx, and overdue gifts will be handled by the Head Office. Verify the customer's certificate and card number when delivering the goods to avoid impersonation.

(3) Local exclusive activities

1. Activities of Suzhou Branch

Time: 65438+February 26th to 65438+1 October1.

2. Activities of county branches (to be determined)

Branches can plan according to the following three modes:

A. "Send-and-Send" mode: The marketing mode recently adopted by our bank, Golden Eagle International and Taihua Shopping Mall, that is, as long as the cardholder swipes the card in the shopping mall, he will be given a gift certificate on the basis that the original shopping mall has spent a certain amount, and the extra gift will be borne by our bank. For example, during the anniversary of Golden Eagle 65438+February 15 to 65438+February 18, you will be given 188 if you spend over 300, and 200 if you spend over 300.

B. Cash discount mode: the marketing mode adopted by banks and Auchan Supermarket for store celebration, that is, cardholders will enjoy certain preferential discounts for credit card consumption, and the rebate of merchants will remain unchanged, and the discount will be borne by banks and merchants half or otherwise agreed. For example, Suzhou Auchan Supermarket, the cardholder of our bank, enjoys a 98% discount on credit card spending during the anniversary of 12, 1 to 12, 3 1. The supermarket will directly return the discounted cash to the cardholder, and the two-point discount will be borne by our bank and Auchan.

C. Closed store sales mode: Taicang Sub-branch and Taicang Wuxing Electric Appliance Co., Ltd. and Wujiang Sub-branch and Shengze Wuxing Electric Appliance Co., Ltd. adopt closed store sales mode respectively, that is, merchants are only open to our cardholders for a certain period of time and enjoy certain preferential discounts. For example, Wujiang Shengze Wuxing Electric Appliance Co., Ltd. closed its store for BOC cardholders at 4:00-65:438+00 pm on February 10, and all customers who participated in the group purchase were given 100 yuan shopping vouchers. This shopping voucher is provided by Wuxing Electric and can be used to offset the cash of the final transaction price.

For the marketing activities organized by the county branch, the card department of the branch shall give a subsidy not higher than 50% of the total marketing expenses of the activities according to the activities and advertisements. Event marketing expenses only refer to the gift expenses needed to carry out activities. Activities and publicity expenses (including but not limited to advertising expenses, publicity materials production expenses, etc.). ) paid by the county branch in its own special publicity expenses, or using the existing advertising resources of the branch. The card department of the branch no longer subsidizes the publicity expenses of each branch.

Third, the promotion of activities.

The publicity of this event is divided into multiple publicity channels according to the publicity theme, and the card department of the branch is responsible for organizing all publicity work in Suzhou. Five county branches must use their own publicity and marketing channels according to the timetable. The credit card department of each branch will subsidize the activity marketing expenses (gift expenses) of each branch according to the degree of activity promotion of each branch. Specific activities publicity and responsibility arrangements are as follows:

Four. Activity cost:

(1) marketing expenses of activities

The gift expenses arising from the "BOC City Card Marketing Campaign" and "BOC Credit Card Marketing Campaign" in this activity shall be borne by the provincial bank and the Head Office respectively.

The marketing expenses (including five county branches) generated by the local activities of this activity shall be borne by the headquarters and county branches. It is estimated that the branch company will bear 200,000 yuan, and the county branch company will bear 654.38+10,000 yuan.

(2) Publicity expenses

1, promotional materials fee

1. Marketing Activities of BOC City Card Issuance:

Photo posters of outlets: 190, each 30 yuan, totaling 5,700 yuan.

Page number of leaflets: 30,000, each 0. 15 yuan, totaling 4,500 yuan.

Small posters for wage earners and communities: 1000, each 3 yuan, totaling 3,000.

B. BOC card marketing activities:

Photo posters of outlets: 190, each 30 yuan, totaling 5,700 yuan.

2. Advertising expenses

All advertising resources in Suzhou adopt the media advertising procurement project of the branch in 2007 (the specific implementation will be decided after consultation. If the office cannot arrange advertising items according to the above advertising requirements, the branch card department will add relevant advertising expenses as appropriate. MMS publicity expenses shall be borne by the Card Department.

For all advertising of the sub-branch, the bank card line of the sub-branch shall actively seek resources from the bank or arrange publicity and marketing projects by itself. The relevant expenses are self-care.

The total expenditure of the Bank Card Department of the branch is estimated to be about 220,000 yuan.

Verb (abbreviation for verb) about the goal of an activity.

In the first quarter of xx, China Bank issued 1 10,000 city cards, and the direct purchase amount of bank cards reached 850 million yuan.