8 marketing words help you easily get 80% customers!

20 18-04-25 15:07 to open the App.

To be an excellent salesperson, it is essential to master some language skills. So, what are the effective and practical skills? Here are eight tips in the field of sales for your reference!

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The first point: put the most important selling point first.

According to sales psychology's theory of first cause effect, the selling points first introduced to customers will get the most effective effect and be deeply impressed. So put the most obvious selling point of the product at the front.

The first cause effect is also called the first impression effect. Although these first impressions are not always correct, they are the most vivid and firm, and determine the future communication process between the two sides. If a person leaves a good impression at the first meeting, then people are willing to get close to him, and they can get to know each other quickly, thus affecting people's interpretation of his later series of behaviors and performances.

02?

The second point: form the trust psychology of customers.

Only trust can be accepted, and trust is the basis of sales skills. Trust can be divided into trust in products and trust in people, and both cannot be neglected. Everyone should learn some skills on how to prove the sales of products.

It's similar to the first one, but the first one is the beginning. This article is the foundation of maintaining customers. The premise of any transaction is trust.

03?

The third point: Listen carefully.

Don't talk about customers as soon as you see them. Listen to them first, understand their thoughts, especially learn to ask sales questions and open their hearts, and then know what to say.

Don't talk nonsense when you come up, ask the customer what you want first, be targeted, save your breath, and won't make others feel disgusted. Maybe you can win a good impression of thinking.

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The fourth point: say what you see.

Although they all buy things, the motives and concerns of customers are different. Don't copy the prescribed sales skills and see what others say.

There is no fixed trend in writing. The fourth point is to follow the third point. After understanding the needs, speak pertinently.

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Fifth: believe in your own products.

Every product has advantages and disadvantages, and you must never distrust your own things because of the disadvantages. If you don't trust your own things, your confidence will be insufficient and customers will notice. Take the product as your own child, and the child will always be your best. With this kind of mood, you will do well. This is an important sales skill.

The highest state of self-confidence is self-hypnosis. If you have great enthusiasm for the product itself, releasing it will affect customers to some extent. Even if you can't hypnotize yourself, don't be too confident. As a responsible salesperson, you have no confidence in your products. You also said this product is good. Who believes it?

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Sixth point: Learn to describe life.

Many salespeople are used to introducing products in a dry way, how to use what functions, etc., and it is difficult to stimulate customers' buying passion. It is necessary to use the sales skills of image description to draw a wonderful scene of customer experience in customers' minds and let customers be infected.

You'd better exercise your language skills. Don't let customers only see the present. To attract customers, you need more imagination and language.

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The seventh point: make good use of numbers.

Although the numbers are dry, they have a convincing magical effect. Memorize all kinds of data of products. When you introduce them to customers, you will not only make customers believe in your products, but also make them believe that you are professional. This is not inconsistent with the previous sales skills.

Data is definitely the most intuitive thing to reflect your major, which is simple, direct and effective, and can also effectively echo the second point.

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Eighth point: there should be a bright spot at the end.

Put the most important thing at the beginning, but don't ignore the end. Can't anticlimactic, because there is also recency effect, what customers finally hear will be deeply moved. You can put some unimportant things in the middle and leave some bright spots at the end, which will suddenly make customers full of fragrance and excitement. After your introduction, customers should have the passion to buy. Sales skills and words are like writing an article, which should have a crown, a belly and a tail.