Taking deep potential and activating domestic demand in rural areas (talking about new rural areas)

Deeply tap the potential to activate domestic demand in rural areas

Give full play to the important role of the countryside as a consumer market and factor market, promote the integrated development of urban and rural areas, and strengthen urban-rural economic connections. The time is right to activate rural domestic demand with huge potential.

Ms. Feng from Lecong Town, Shunde District, Foshan City, Guangdong Province bought a smart washing machine for her home, and Mr. Li from Lianggan Township, Lushui City, Yunnan Province bought clothes and shoes online. Like them, many folks shop and consume in different ways. Cosmetics, art supplies, crop seeds, feed grinders. From production to daily life, folks are constantly upgrading their “shopping carts”.

Rural areas are huge consumer markets. With the support of a number of policies that strengthen agriculture, benefit farmers, and enrich farmers, rural infrastructure and public services have been improved, the income of farmers has grown steadily, and the vitality of the rural consumer market has gradually emerged. Data show that in the first quarter of this year, my country’s rural retail sales of consumer goods reached 1,525.8 billion yuan, a year-on-year increase of 6.2%, 0.5 percentage points higher than that in urban areas.

Rural areas are also important factor markets. With the advancement of key tasks such as building high-standard farmland, developing modern facility agriculture, and rural construction, agricultural investment growth has picked up. Statistics show that in the first quarter of this year, fixed asset investment in the country's primary industry (excluding farmers) reached 242.5 billion yuan, a year-on-year increase of 0.5%.

To accelerate the construction of a new development pattern, we must comprehensively promote the coordinated development of urban and rural areas and regions, and increase the coverage of the domestic cycle. To promote a smoother urban-rural economic cycle, we must give full play to the important role of rural areas as consumer markets and factor markets, promote the integrated development of urban and rural areas, and strengthen urban-rural economic connections.

In terms of consumption potential, the per capita consumption expenditure of rural residents is 16,600 yuan, which is 2/3 of the national average, and there is still room for improvement. As rural consumption accelerates upgrading, it is expected that there will be an additional consumption demand of approximately 2 trillion yuan per year in the future. The improvement of rural living conditions, the improvement of farmers' quality of life, and the expansion of service-oriented consumption such as elderly care will become new growth points for rural consumption in the future.

From the perspective of investment potential, compared with cities, there is still a lot that needs to be built and should be built in the vast countryside, which will play a great role in stimulating basic industries. According to calculations by the agricultural and rural departments, if one acre of greenhouses is renovated, it can increase the consumption of nearly 2 tons of steel and 0.5 tons of cement. It is estimated that in the next 5 to 10 years, the investment demand in agriculture and rural areas will be nearly 15 trillion yuan.

It should be noted that there are still some difficulties in activating rural domestic demand. For example, there are still shortcomings in rural cold chain warehousing, express logistics, e-commerce and other infrastructure, rural land and other resource elements have not been effectively mobilized, and rural public funds have not yet been effectively utilized. The supply of social services needs to be improved, and farmers still have worries about consumption. Comprehensive measures are needed to resolve these problems.

Activating rural domestic demand is a systematic project. First of all, we must deeply explore the development potential of rural characteristic industries, focus on developing multiple agricultural functions, and tap the diverse values ??of rural areas, so that the industry can expand farmers’ income-increasing channels and space, drive farmers to stabilize employment and continue to increase income, and consolidate the majority of farmers who are able to consume, dare to consume, and The basis of willingness to consume.

Secondly, it is necessary to deeply tap the investment traction potential, improve the linkage mechanism between government investment and financial and social investment, and guide more funds to invest in high-standard farmland, warehousing and cold chain logistics, modern facility agriculture, and rural living environment improvement. Upgrade and other construction areas to form an effective investment-stimulating effect. At the same time, we must deeply tap the potential of innovative supply, improve the rural market circulation system, smooth the sinking of urban products, smooth the upward flow of rural products, improve the supply of rural production and living services, and expand service consumption.

In the long run, activating rural domestic demand cannot be separated from strengthening institutional guarantees. Promote the two-way flow of urban and rural human resources, improve the urban and rural public service system, steadily advance the reform of the rural land system, and deepen the reform of the rural collective property rights system. With long-term success and continuous advancement, the vast countryside will become popular, prosperous in consumption, prosperous in investment, and glow with new vitality for vigorous development.