Mid-Autumn Festival Promotion Planning Copywriting (6 practical articles)

? In our daily life, we will come into contact with all kinds of activities. If we want to do a good job in activities, we must do a good job in activity planning. The original activity planning can attract more attention from everyone. What should we write in the activity planning? The following is the "Mid-Autumn Festival promotion planning copy (6 practical articles)" I compiled for you, and I believe it can help you. Mid-Autumn Festival promotion planning copy (6 practical articles) 1

? 1. Employees of each department should be familiar with the contents of this promotion, and actively introduce to customers during the sales process to do a good job of explanation and promotion.

? Activity 1: Mid-Autumn Festival gift giving activity (buying gifts)

? 2xx From September 13th to 21st, anyone who has bought more than 2 yuan in the clothing shopping mall, footwear shopping mall and sweater department of Fengrun Department Store and Tiantian Shopping Plaza can participate in the Mid-Autumn Festival full gift-giving activity with the small computer receipt of that day.

? Gift 2L lova laundry detergent or futianlong plastic basin when shopping in 2 yuan. Give 2.8g Tide white phosphorus-free washing powder or Yixing sorting box when shopping in 4 yuan. After shopping in 6 yuan, give 5KG Arowana, a bag of northeast rice or a billion star trash can. Give 1KG bag of Jinshahe dumpling powder or European steamer when shopping in 8 yuan.

? When shopping in 1 yuan, gift 5L Hu Jihua peanut fragrant blended oil or Hongguo Village wardrobe or Fukang casserole. Special statement: two supermarkets, down jacket shopping malls and shopping streets will not participate in this gift-giving activity!

? Activity 2: During the activity, you will be in Fengrun Department Store and Tiantian Shopping Plaza, two clothing stores, footwear stores, and

? When the sweater department purchases more than 4 yuan, you can apply for a VIP card for clothing and shoes at the service desks of two stores. With this card, you can enjoy 8.8% discount on the regular price of clothing and shoes purchased at Fengrun Department Store and Tiantian Shopping Plaza, and 9.5% discount on the special goods. (After the coupon is exchanged for VIP card after September 25th, it will be used with the official VIP card! )

? Activity 3: Free lucky draw, and send you 85 2-gram silver bracelets on August 15th.

? 2xx At 12 noon on September 13th-21st, citizens who have reached the age of 18 can fill in a free lottery card (only one for each person) at any service desk of Fengrun Department Store and Tiantian Shopping Plaza with their ID cards, and 85 lucky customers will be drawn in front of Tiantian Shopping Plaza at 2 pm on the 21st.

? No shopping, everyone has a chance to win the prize!

? Activity 4: During the activity, every single ticket in Fengrun Department Store and Tiantian Shopping Plaza is consumed in 58 yuan (including two supermarkets), and a self-help picking tour ticket is given. 15 yuan can take part in Niangniangzhuang self-help picking tour organized by Fengrun Department Store and Tiantian Shopping by paying the registration fee at the service desks of the two stores.

? 2. Internal employees are not allowed to participate in this lucky draw, and employees at all levels are forbidden to use reserved tickets or discarded small tickets to receive or take prizes. Once found, they will be dealt with seriously until they are removed from the list;

? 3. The staff participating in the lucky draw and gift-buying activities should strictly check whether the shopping vouchers meet the requirements for collection, make records of gift distribution and hand-over procedures, and check and summarize them after the daily business.

? 4. During the activity, in order to leave more benefits to customers, customers should be polite to snap up goods at shocking prices in shopping malls, so that customers can buy them first, and employees are not allowed to participate in snapping up during their on-the-job period to avoid empty posts.

? 5. Employees in the security department and the special price area should pay attention to maintaining the order of the special price area and the prize awarding office, and do a good job in explaining and guiding customers in time to ensure the personal safety of customers and employees.

? 6. Location of this activity: Building: Fill in the free lottery tickets at the service desk on the first floor, distribute and register VIP cards for clothing and shoes, and distribute gifts. Picking coupons are distributed by cashier staff in supermarkets, and other departments are organized and distributed by various departments. Shopping every day: fill in the free lottery ticket at the service desk on the first floor, issue and register VIP card coupons for clothing and shoes, and distribute gifts at the east side of the square gate. Picking coupons are distributed by cashier staff in supermarkets, and other departments are organized and distributed by various departments. Mid-Autumn Festival promotion planning copy (6 practical articles) Part II

? Theme: Welcome and celebrate the Mid-Autumn Festival

? Activity content:

? 1. Mid-Autumn Moon Cake Exhibition

? Activity mode:

? 1. Exhibit various mooncake gift boxes and bulk mooncakes from different manufacturers, and display them in various ways, giving people a sense of richness. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities.

? The display area can be divided according to the filling of moon cakes, such as meat-filled moon cakes, sugar-free moon cakes and fruit-filled moon cakes. At the same time, some well-known brands of moon cake counters can be opened.

? 2. Launch Mid-Autumn Festival gift package: package moon cakes together with other health care gift packages and divide them into several grades, such as 88 yuan, 188 yuan, 288 yuan ...

? On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they also buy some other gifts, usually health care products. Combining moon cakes with other gifts is convenient for customers to buy and can also take certain discounts on prices.

? 3. Making moon cakes on the spot: Last year's moon cake storm may still have a shadow in many people's minds. In order to let customers get rid of this mentality, making moon cakes on the spot is a good method, and it can be made in conjunction with manufacturers.

? 2. "Take the moon home"

? During the activity, after shopping all over 1 yuan, I sent a key chain with the moon hanging on it. The key chain of the moon is various in shape and exquisitely made, and it is engraved with some words of blessing, such as Happy Mid-Autumn Festival, Wishing you happiness, peace and happiness, and some poems describing the Mid-Autumn Festival and the moon.

? Operating instructions:

? 1. Keychain is customized by the mall, and the customized quantity is determined according to the sales volume of the mall. The customized cost of each keychain is controlled within one yuan.

? 2. Carve the name of the shopping mall on the key chain, which can also be combined with greetings, such as "Happy Mid-Autumn Festival from XX Shopping Mall".

? 3. Take the shopping receipt to the designated place in the mall, one in 1 yuan, two in 2, and so on. Stamp the receipt after receiving it.

? 3. the full moon "ten" snapped up

? Activity time: ***

? Buy in a limited time, the duration of the purchase is "ten minutes", all the goods purchased during the purchase time will be 2% off, and the discount will be calculated at the cashier's desk, with the settlement time at the cashier's office as the standard and the music time in the mall as the symbol. When a specific music plays, the purchase time begins.

? Operating instructions:

? * Do not inform the specific "snap-up" time in advance, and pay attention to maintaining order at the scene.

? * Indicate that some commodities will not be snapped up, and put up posters at the scene.

? * This activity can also take the practice of returning 3% of the payment amount for the goods purchased during the rush hour, and get the refund amount at the service desk with the amount and time on the shopping receipt.

? Note: Supermarkets can offer daily specials on Mid-Autumn Festival goods, and offer two or three kinds of extra-low-priced goods every day, so as to promote the sales of other goods through extra-low-priced goods. These extra-low-priced goods are best related to the Mid-Autumn Festival, and compared with other shopping malls, these goods should have an absolute competitive advantage in price.

? 4. like to take a "family photo"

? After shopping in 2 yuan, you can take a 5-inch photo on the spot with the shopping receipt as a souvenir.

? Time: Mid-Autumn Festival)

? Venue: Plaza in front of the shopping mall

? Co-organizer: XXX studio or XXX film company

? Operating instructions:

? * You can decorate a scene on the spot, or build a pavilion to create the ancient rhyme of Mid-Autumn Festival, or decorate it as a modern reunion and festive scene.

? * It's best to take the name of the mall, and then you can think of the mall when you see the photos. Mid-Autumn Festival promotion planning copy (6 practical articles) Part III

? 2xx Mid-Autumn Festival "Homesickness Month" special marketing activities have been successfully concluded. After the Mid-Autumn Festival "Homesickness Month" marketing mobilization meeting was held by the municipal bureau, the leaders of our bureau felt that the task was arduous, and immediately held a meeting of managers above the director of the center to study and formulate detailed marketing plans, and set up a marketing team mainly led by the bureau to carry forward the spirit of "bright sword", turn pressure into motivation, overcome difficulties and take the initiative to attack. By the end of September, * * * had completed the sales of "Homesick Moon" moon cakes by 36. 8.64 million yuan, completing 171 of the plan issued by the Municipal Bureau. 84%, and won the marketing campaign. The work of homesickness month marketing activities is summarized as follows:

? First, seize the market based on the word "early".

? On the occasion of the traditional Mid-Autumn Festival, all major businesses want to seize this market. If they want to share a limited share in this limited market, they must make early arrangements, start early, and make good marketing preparations in combination with previous years' experience. Only by knowing ourselves and ourselves can we be invincible. Therefore, our bureau organized personnel to conduct a detailed investigation and study on the market to understand the psychology of customers and the use and demand of moon cakes.

? Second, increase publicity and create an atmosphere.

? The marketing effect is good or bad, and publicity is the key. In order to achieve the ideal publicity effect, a detailed publicity plan has been formulated.

? 1. We organized and planned the 2xx Mid-Autumn Festival "Homesickness Month" product promotion meeting to introduce the manufacturers and the characteristics of different products to customers in detail. The atmosphere at the meeting was warm, and three customers reached the order intention on the spot, which laid the foundation for the next marketing activities.

? 2. It is to create a publicity atmosphere to achieve the purpose of publicity by using newspapers to send DM postal advertisements, posting posters, hanging publicity banners in front of the business hall, floating words on electronic screens, floating words on TV, etc., making it a household name, improving the perception of the "homesickness month" activity, and doing a good job in the early business promotion for the delivery and sales market.

? 3. Accurate positioning and classified marketing.

? According to the characteristics of county economy and different customer groups, formulate corresponding marketing plans.

? 1. The products are divided into three grades: high, medium and low, and targeted marketing is carried out for various institutions, enterprises, factories, mines, schools and other units;

? 2. It is to adopt the method of target claim, entrust acquaintances and find relationships, and make full use of personal connections to introduce recommended products to customers for marketing;

? 3. It is to introduce and recommend employee welfare products to customers by using the opportunity of visiting big customers on holidays;

? 4. In the spirit of saying one more word, the salesperson lost no time in introducing the business to users with the words "buy postal moon cakes, send family affection for free" and "send lovesickness in the bright moon, send true feelings in a thousand miles", guiding users to buy products and increasing the delivery business volume.

? Fourth, leaders take the lead and take the lead.

? Since the launch of the "Homesickness Month" campaign, bureau leaders have taken the lead, threw themselves down and charged at the front line of publicity and marketing. Take promotional materials and product samples respectively to publicize, tackle key problems and market the subscribed units one by one. Seeing the directors visiting in person, the leaders of all units were deeply moved and tried their best to order products. This spirit of the leaders also deeply touched the employees. Some managers and employees volunteered to join the "Homesickness Month" marketing activities, which formed a competitive marketing situation and achieved good marketing results. Mid-Autumn Festival promotional activities planning copy (practical 6) four

? Our company has established the development strategy of online marketing from the microcode EDM marketing activities carried out on XX, XX to the cooperation with Sony Ericsson. The Mid-Autumn Festival plan of Sino-Italian red wine held on XX, XX can be said to be another test of online marketing.

? This time, the living time is from xx, xxxx to xx, xxxx, and the activity time is ***x days. The total sales amount is xxxxx yuan. It is planned to sell XX bottles of red wine, but the actual sales amount is XX bottles. The gap between the actual effect of the activity and the expectation is XX%.

? In this activity, in cooperation with Huayin Company, Italian red wine of Italian shareholder Zhongli Group was used as a gift entity to give back to customers, and the customers of Sino-Italian property insurance were given back at low prices and ultra-low discounts. From the above situation, there are the following problems.

? First, technically:

? (1) It is a problem to screen the existing and potential customers of our company when sending emails. Mr. Hu, Mr. Xu XX and Mr. Han XX have carefully screened every customer, and the principle of screening is: to be inquired.

? Because it is the first time to screen customers, and it is aimed at red wine, we should choose customers with slightly higher quality. In the next activity, you can directly use the screened customers, which will greatly improve efficiency.

? (2) In the process of sending mail, Li xx is responsible for the task of sending mail in our company. The first batch of customers distributed it with gmail, and then notified it again by SMS. On the second day after sending the mail, our company paid a return visit. Through the return visit, I learned that many customers get information through SMS and don't read the email carefully. When the second batch, the third batch, the fourth batch and the fifth batch of customers were distributed one after another, there were technical problems that were blocked by gmail because they were distributed by personal email.

? Therefore, we should pay attention to the following questions when we distribute mails in large quantities next time:

? 1. How to distribute mail groups to target customers without being considered as spam, and the mailbox will not be blocked because of mass sending.

? 2. How to send the pictorial advertisements to the target customers, so as to ensure that the customers will not be unable to open or see them because of the problems of pictures or mailboxes.

? 3. Understand how other companies in the market distribute emails, which can be accurate and open smoothly without being put into spam.

? Second, the implementation:

? (1) The design of this EDM is mainly planned by Guo Shuai, and the theme ideas are in the charge of General Manager Lu, General Manager Hu, General Manager Xu xx and carilina. Next time, you can tell the graphic designer the general idea after discussing the idea, and fill in the text after the general framework is finalized, which can get twice the result with half the effort.

? (2) As for the distribution of e-mails, we found that resources were obviously insufficient. Our company sent xx e-mails, got XX consultation telephone numbers, and finally sold XX bottles of wine. Judging from the indifference of feedback, our target customers are divided into existing customers and potential customers. Most of them want to know our customers, so they should play a propaganda role in the activities. In addition to knowing our customers, they should also publicize them to those who don't know our customers. Therefore, the following investigation will be conducted in the future work.

? 1. What are the ways to get customers' mailboxes in the market, and most of them belong to white-collar people with car owners.

?