Planning scheme of real estate marketing activities

In order to ensure the smooth development of work or things, it is usually required to make plans in advance, which is a kind of planning tool. So what is an excellent plan? The following is the planning scheme of real estate marketing activities I collected. Welcome to reading. I hope you will like it.

Planning scheme of real estate marketing activities 1 1. Activity background:

Teacher's Day is coming, and xxxx will hold a celebration to pay tribute to our beloved people's teachers. The xxxx project is adjacent to two key schools, xx Middle School and xxxx Middle School. The teachers are strong and have been teaching here for a long time. The first consideration is to buy a house, and the housing demand is considerable. At the same time, teachers have higher requirements for the living environment. The supporting facilities in my project community can just meet their needs (book bar, golf club, indoor badminton hall, swimming pool, etc.). ). xx-style cultural community with high greening rate is the first choice at home.

Second, the purpose of the activity:

1. Enhance image: Through this activity, further publicize and enhance the reputation of the company and the image of the project, and enhance the influence of the company and the visibility and reputation of the Dragon Light lotus town project among customers;

2. Promote the transaction: attract the attention of teachers and citizens through this activity, maximize the transaction rate, reduce the pressure of the company's housing accumulation, and increase the market share;

3. Gather popularity: increase customer visits, narrow the distance between customers and the project, promote customers' recognition of the project, and increase the advantages and characteristics of the project in the market;

Third, the activity time:

20xx August to 20xx September

Four. Target audience:

All customer groups;

Verb (short for verb) activity:

During the 1. activity, all property buyers can enjoy the discount of xx yuan/square meter;

2. During the activity, the top 60 customers who intend to see the house every day can get the chance of lucky turntable;

3. During the activity, prospective buyers can draw 1000 yuan coupons and red envelopes (1 000 yuan red envelopes, 1, 90 yuan red envelopes, 20xx red envelopes);

4. New and old customers enjoy a discount of 3,600 yuan;

5, a one-time payment of the total house price minus 5000 yuan;

6. During the activity, teachers, family members, relatives and friends sign the contract within three days of buying a house, and enjoy a discount of 3 1 1,000 yuan/set;

Preparation of intransitive verb materials

1, active material:

Lucky turntable, red A4 paper, leaflets, red envelopes, red envelope walls, house purchase vouchers and booths;

2. Material arrival time: August10;

Seven. Lucky wheel activity: (only for the top 60 customers who plan to see the house every day)

1, roulette design:

Equal area segmentation of (1) 16 block;

(2) Awards are divided into:

Cash prize: cash 100 yuan, cash 90 yuan, cash 80 yuan, cash 70 yuan, cash 60 yuan, cash 50 yuan, cash 40 yuan, cash 30 yuan, cash 20 yuan, cash 10 yuan;

Prizes: tea set, pillow, umbrella (existing in the company)

2. Activity rules:

(1) This activity is only for the top 60 visiting customers every day from August xx to September xx;

(2) There is only one chance to turn the roulette wheel when visiting customers;

(3) Teachers, family members or relatives and friends can get two chances to turn the roulette wheel when visiting;

(4) The customer rotates the roulette wheel, and when the prize items on the roulette wheel stay on the "lucky pointer", the lottery winners win the prize;

(5) During the rotation of the turntable, the customer shall not affect the rotation of the turntable by hand or other external forces, otherwise the result will be invalid;

(6) If the roulette pointer stays on the middle line of the two awards, the customer can turn the roulette wheel again;

Eight, red envelope lottery: (prospective buyers only)

1, red envelope design: put 1000 red envelopes of 100 yuan and 20xx yuan shopping vouchers on the red envelope wall;

2, lottery rules:

(1) This red envelope lucky draw is only for prospective buyers (determined by the property consultant);

(2) Each customer can only draw a red envelope once;

(3) Red envelope rewards are purchase vouchers with different values;

(4) The purchase certificate issued by the customer can only be used to deduct the house payment and cannot be converted into cash:

Nine. Promotion:

1, website banner: xxxx Xie Min's kindness, out of print in August, multi-storey, launching lucky turntable, thousand yuan purchase coupon, trade-in, Teacher's Day discount, which once warmed up; Landscape high-rise special, one-price room passion for a summer!

2. SMS groups, newspapers, exhibition stands, and website soft texts

3. Bus stop sign

Planning scheme for real estate marketing activities twice:

Xx，xx，XX，XX

Location:

1, xx square;

2, on-site sales office

Activity purpose:

Gather the opening popularity, strike hard, stimulate the public in the shortest publicity period, build the best reputation, and start the brand of the first small high-rise and high-end residential community in xx.

Activity mode:

On-site lottery, activities to entertain guests, and lottery to reward guests

Activity arrangement:

I. Pre-advertising

Xx focuses on information release, mainly to inform the way, place and time of participating in the lucky draw. The distribution channels are newspapers, light boxes and cross-street banners.

Publicity theme: the model of urban living in the future city, and the first phase of luxury high-end residential buildings in xx will be put on sale soon.

Leading urban fashion, sitting on the xx coast.

On the coast of xx, the truth was released on xx, and the mansion first appeared.

Because it is rare, it is precious.

There are gifts and surprise prizes waiting for you when xx opens.

Second, the layout of the lottery website

1, lottery method: open on the spot, and decide immediately. The specific lottery registration office tentatively has 2 places.

(To determine the qualification of small and high-rise houses, it is suggested that the total number of lottery tickets is 30% more than the actual number of households)

2. Location: xx Square

(a) a certain venue is needed, (b) the venue has experience in organizing activities, and (c) there is a precedent for gathering popularity.

3, soft environment layout:

4 high-altitude balloons; 1 large air arch; About 30 square meters stage1; 1 set of real estate effect display board; Advertising Yi Labao 4; 1000 leaflets; 20 sets of banners and light boxes across the street.

4. Staff dress

Three. Activity flow (xx month, xx day)

1, officially started at 14: 00 pm (13: 50- 14: 00 salute and prize display)

2、 14:00—— 14:30

5 minutes for the host, 5 minutes for the leader, 2 guests *** 10 minutes, 8 minutes for the activity explanation and 2 minutes for the notary.

3. At the beginning of the lucky draw (14: 30- 15: 00), register and summarize at the same time.

4. Lottery (15: 00 —— 16: 00)

Prizes are divided into 1, 2 and 3 prizes and commemorative prizes (100 copies).

5. Live performances and small entertainment activities (16: 00— 17: 00) staff rest.

6. Announce the draw and the draw result (17:10—17: 30).

7. Winners will be rewarded (17: 30 —— 17: 50).

Fourth, the lottery method

1, the total number of sales households in the first phase

The number is xx sets, the tentative total number of lottery players and the actual number of sales households are 5: 1, and the number of participants is uncertain.

2. Yaohao is registered in real-name registration system, and it is not allowed to change and shake more. Each apartment can register up to 5 people.

All registered prospective buyers need to pay a deposit of 65,438+0,000 yuan at the same time of registration. On the day of the lottery, if the registrant wins the lottery, the deposit will be included in the house payment. If it is unsuccessful, 200 yuan will be added as a thank-you fee on the basis of the original payment.

4. The registration time of the lottery is from xx, 20xx to xx, 20xx, a total of 5 days.

5. Registered place: Sales Office of xx Real Estate Company

6. The lottery tool uses public lottery equipment to make lottery decisions. (The medium ratio is 5: 1)

7. There is no solution to the middle class problem. All as souvenirs. And log in to the second phase of the opening purchase file.

Verb (abbreviation for verb) division of labor among employees

Xx real estate company employees do etiquette, security and other maintenance work; Xx advertising does activity monitoring and media contact.

Sixth, media release.

Invite local well-known major media: xx TV Station, xx Voice Radio Station, xx Express, xx Evening News, xx Net and other reporters to participate in the activities and give live reports.

Seven. budget

1, environmental layout

High-altitude balloons 4 xx yuan /4

Large air arch 1 xx yuan

About 30 square meters stage 1 xx yuan

Property effect display card 1 set of xx yuan/10.

Advertising Yi Labao 4 xx yuan /4.

3000 leaflets, xx yuan.

20 sets of banners and light boxes across the street.

2. The venue rent is xx yuan.

3. The notary invitation fee is xx yuan.

4. The media invitation fee is xx yuan.

5. The equipment rental fee is xx yuan.

6. The management fee is xx yuan.

7, the host xx yuan

8. The actor's performance fee is xx yuan.

9. The on-site emergency expense is xx yuan.

Planning scheme of real estate marketing activities 3 I. Purpose of activities:

Through the public welfare activities with the theme of "Farewell the old year and send love", invite new and old owners to Jiuyuan to maintain customer feelings, explain the latest developments of the project, and strive for the introduction of old owners; Invite some new customers to understand the project and facilitate the intentional transaction.

Second, the activity content:

The property consultant informed the former owners and customers of Modian to come to Jiuyuan at the specified time to participate in the charity event of "Farewell the Old Year and Send Love" organized by Taibai Impression.

After sorting out the' love items' sent by customers, send customers a New Year gift package.

Show the old owners around the product recommendation room to update the latest developments of the project; Recommend products to modern customers.

Take a photo and choose the best smile to be the "ambassador of love image".

Three. Time and place of activity:

Time: 2: 00 pm on February 30th, 20xx 65438 +20xx 654381October 3rd.

Location: xxxx

4. Invite customers:

In order to ensure that the largest number of customers arrive at the site, the invitation is divided into two times; The first invitation time is: Friday, February 28th, 65438+20xx. All customers who have already made a deal and those who have called will inform the time and place of the event by SMS in advance. The second invitation time is 65438 on Sunday, 30th February, 20xx. Customers are invited to attend by phone at 2pm.

Invited speech by the old owner: Mr. xxxx, I am your property consultant Xiao xx. Did you get the message I sent you yesterday? The activity of "Farewell the Old Year and Send Love" organized by our community and Xi 'an Love Alliance is scheduled for 2 o'clock this afternoon. Let's collect some idle clothes at home. One is to pay our love, and the other is to save our time. At that time, we will also choose an "ambassador of love" who is impressed by white people and send a New Year gift. When do you think you will arrive in the afternoon?

Mr. xxxx, I'm Xiao xx, the property consultant of Taibai Impression. Did you get the message I sent you yesterday? Well, the activity of donating old clothes and giving love organized by Xi 'an Love Alliance will be held at two o'clock this afternoon. Your participation is cordially invited. You must be a caring person. I will make an appointment with you this afternoon.

Page heading e

First, the activity time:

September 1 to September 10 (followed by Mid-Autumn Festival and National Day)

Second, the activity object:

Teachers, as well as customers with teacher qualification certificates;

Third, the way of activity:

Mainly promote the 26th floor, with big discount and strong promotion.

Four. Activities:

1, see the house and give gifts:

Anyone who holds a teacher's card to see the house in the sales department will be given a small gift by the top ten every day. The value is between 5- 10 yuan. The total number is controlled at around 50.

2, 26th floor big discount:

The overall launch of No.26 is the "Gardener's Building". Anyone who buys No.26 Building with a teacher's card will get a one-time discount of 8888 yuan and a installment and mortgage discount of 6888 yuan.

3. Other advantages:

Any teacher who subscribes for any house in this case will be given an extra discount of xx 100 yuan according to the length of service of the teacher (the length of service requires the school to issue a certificate).

4. Tourism promotion:

During the activity, all buyers with teacher's cards will be sent to the "Xixia Zhongyuan No.1 Drifting" tour, and a group will be organized on the day of Teacher's Day on September 10. Those who give up will pay the house price in 200 yuan.

Generally, persuading customers to give up traveling and make up the house payment is equivalent to the teacher's extra discount on 200 yuan.

Verb (abbreviation of verb) propaganda means

1, scheduling

3 1 is generally the date when students report for duty, which is aimed at high-intensity school allocation. 30,000 copies per page.

One-page design framework: starting from the 23rd Teachers' Day, focusing on teachers and giving back to the society, focusing on teachers' four-fold surprise discount on buying a house, focusing on teachers' large discount on launching the whole "teachers' apartment", and attracting attention with extra discounts and tourism. Establish the public image of this case and build a humanistic community.

2. Movable subtitles:

From August 30th to September 2nd, we made moving subtitles for four consecutive days.

Content of mobile phone subtitles: On the occasion of Teachers' Day, Tang Cheng Jinyuan specially launched the "Teachers' Apartment", where teachers can enjoy a maximum discount of 8,888 yuan for buying a house, plus extra surprises and a trip to the "First Floating in the Central Plains". Limited housing, opportunities should not be missed. Address of selling house: South Gate of Yin Hua Road Old Fertilizer Plant, and hotline: xxxx.

3, SMS group:

Company SMS platform, for the original accumulated customers, all send it again.

SMS content: refer to the content of mobile phone subtitles.

Expected goal of intransitive verbs:

About ten sets are sold on the 26th floor.

This Teacher's Day activity, teachers have an excuse not to raise prices for the time being. After the holiday, the teacher rose again, followed by the climax of the whole "Golden September, Silver 10", Mid-Autumn Festival and National Day, which mainly pushed the sixth floor and set off a sales frenzy with great fanfare.